The Ministry of Agriculture announced the national demonstration counties of leisure agriculture and rural tourism in 20 16. How to learn?

I think there are seven steps to develop leisure agriculture and rural tourism.

The first step is resource assessment.

What resources do you have to develop leisure agriculture and rural tourism, especially what are your exclusive resources and advantages? Either the land you choose is particularly good, the ecological resources are good, the location advantage is good, and the characteristic industry is good, or the house you choose can be a homestay with a good foundation.

The second step is to plan first.

You must plan first, not plan. Planning is to think about what theme you want to build in the future, what concepts and ideas you have, what industry you want to base yourself on, who is the customer base and who is your core paying group.

On the basis of planning, it is necessary to clarify several major issues: positioning, theme, functional area, consumption project design and profit model calculation. In other words, if you don't settle accounts and blindly do leisure agriculture and rural tourism, you will only lose money in the future.

I have seen too many people who have devoted their lives to this industry and ended up with nothing. A large number of people entered this industry with feelings and slapping their heads, and finally slapped their thighs and cried and quit.

The third step is industry selection.

In fact, when planning this, you should think about it and take it out, which shows the importance of the industry. The first requirement of rural revitalization is industrial prosperity. To do leisure agriculture and rural cultural tourism, we should do a good job in characteristic industries.

Don't always think about eating and drinking to make money, but lay a solid foundation and make money in agricultural production.

When your agricultural production can make money, you will have greater confidence, and the integration of the three industries will be there.

The fourth step is team building.

All good projects, good products and good models are the same. You must rely on an excellent team. You should pay attention to team building. Only a good team can make special products, projects and activities.

Leisure agriculture and rural tourism make money by "products, projects and activities".

The fifth step is marketing promotion.

With specific projects, continuous marketing promotion is needed to attract more consumers.

You have to find the right marketing method, after reasonable testing, find the one that suits you best, and then stick to it.

For example, from Monday to Friday, how to attract schools and parent-child institutions, as well as group building;

How to group the weekend needs of parent-child families and individual customers can minimize your operating costs.

The sixth step is to iterate continuously.

Do leisure agriculture and rural tourism, the most taboo layer remains unchanged, you have to know the content and gameplay that can be iterated in different spaces with seasons and different festivals, so that the project will have charm.

Step 7, member locking.

To do leisure agriculture and rural tourism, we should know how to develop membership system. If you have 50,000 localized members, you can rely on these localized members to develop unlimited mobility.

The land, farmed chickens, homestays, theme restaurants and open lawns in your garden can make members enjoy it deeply and form a unique model. Imagine that among the 50,000 members, there are 654.38+00,000 hours of stored value members. Based on your project, a service of 654.38+0000 yuan is formed, that is, 654.38+million yuan.

Therefore, to do leisure agriculture and rural tourism, we must actively explore the membership system.