Traditional Culture Encyclopedia - Travel guide - What measures have been taken to vigorously promote the upgrading of leisure agriculture and rural tourism in poor areas?
What measures have been taken to vigorously promote the upgrading of leisure agriculture and rural tourism in poor areas?
1, intensify infrastructure construction. Transform and improve the capacity of leisure agriculture and rural tourism roads, village-to-village roads and scenic spots in poverty-stricken areas, and improve traffic accessibility and tourism convenience. Combined with promoting the improvement of rural living environment, improving the level of leisure agriculture, rural tourism infrastructure and public service facilities, implementing the "three changes and one integration" project for poor households engaged in leisure agriculture and rural tourism to improve the consumption environment. Increase the inclination of land for leisure agriculture and rural tourism infrastructure construction. Relying on the natural ecology, folk culture, farming culture and other resource endowments in poverty-stricken areas, we will support the construction of a number of beautiful leisure villages (towns) with perfect facilities and outstanding characteristics, and rural tourism boutique scenic spots to meet the diversified needs of consumers. (Ministry of Agriculture and Rural Affairs, Ministry of Culture and Tourism, Ministry of Housing and Urban-Rural Development, Development and Reform Commission, Ministry of Natural Resources, Ministry of Transport and other relevant provincial people's governments are responsible) 2. Improve service capabilities. Relying on the cooperation and counterpart support between the east and the west and the designated poverty alleviation mechanism of the central unit, we will mobilize relevant scientific research institutions and institutions of higher learning to help poor areas cultivate leisure agriculture and rural tourism talents and provide marketing, service and management guidance through "please come in" and "go out". Support poor people to participate in relevant professional skills and business training, and improve the standardization and standardization of services. Encourage poor areas to form leisure agriculture and rural tourism associations, industrial and regional brand alliances and other organizations to form a management service system of self-management, self-supervision and self-service. (Ministry of Agriculture and Rural Affairs, Ministry of Culture and Tourism, Ministry of Human Resources and Social Security, General Administration of Market Supervision, Poverty Alleviation Office, Development and Reform Commission and other relevant provincial people's governments are responsible) 3. Do a good job in planning and design. Strengthen the investigation of leisure agriculture and rural tourism resources in poverty-stricken areas, dig deep into natural ecology, historical culture, regional characteristic culture, national folk culture, traditional farming culture and other resources in poverty-stricken areas, and clarify the key development directions and regions according to local conditions. Mobilize tourism planning and design units to carry out poverty alleviation and public welfare actions, formulate leisure agriculture and rural tourism plans in poverty-stricken areas, and encourage tourism colleges and tourism enterprises to provide guidance on tourism route design, product development and brand promotion for poverty-stricken areas. (Ministry of Agriculture and Rural Affairs, Ministry of Culture and Tourism and other relevant provincial people's governments are responsible) 4. Strengthen publicity and promotion. Support poor areas to organize leisure agriculture and rural tourism-related activities. Organize all kinds of media to arrange layout time, and use the new media platform to introduce the fine scenic spots in poverty-stricken areas to the society free of charge by time-sharing classification. Vigorously develop the "rural tourism+Internet" model, rely on carriers such as e-commerce enterprises, carry out various forms of tourism poverty alleviation propaganda, and focus on promoting a number of leisure agriculture and rural tourism boutique destinations in poverty-stricken areas. (Ministry of Agriculture and Rural Affairs, Ministry of Culture and Tourism, Publicity Department of the Communist Party of China, State Administration of Radio, Film and Television, Ministry of Commerce and other relevant provincial people's governments are responsible)
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