How to establish the high-quality image of China tourism brand?

According to reports, at the National Tourism Work Conference held in Xiamen on October 8, 65438, the relevant person in charge said that China's tourism industry, as a strategic pillar industry, contributed more than 10% to the national economy and social employment, and China's tourism industry will shift from a high-speed growth stage to a high-quality development stage.

According to the report, at the meeting, Li Jinzao, director of the National Tourism Administration, said that quality tourism is a kind of tourism that can well meet people's growing needs for a better life. High-quality tourism is safer, more civilized, more convenient and happier, which is a change from "have it" to "good".

In the future, China's tourism product structure will be greatly optimized. New forms and new products of "sea, land and air" tourism such as cruise tourism, self-driving RV camp and low-altitude tourism are constantly enriched, and integrated products such as sports tourism, cultural tourism, leisure tourism and research tourism are emerging one after another.

China will vigorously implement the brand strategy of "quality tourism", launch a number of strong tourism brands in China, polish the gold-lettered signboards in 5A and 4A scenic spots, upgrade the brand of national tourism resorts, shape the brand of China tourism and leisure demonstration city, optimize the brands of star-rated hotels, boutique tourist hotels, cultural theme tourist hotels and tourist homestays, and establish a high-quality image of China tourism brands internationally. By 2020, the total scale of China's tourism market will reach 6.7 billion person-times, the total tourism investment will reach 2 trillion yuan, and the total tourism revenue will reach 7 trillion yuan.

I hope more people can travel to China!