Characteristics of resort hotels

Resort hotels integrate multiple functions and roles in a relatively complex and diversified form, which is quite significantly different from ordinary tourist attractions. Hotel marketing channels are divided into two types: direct sales and distribution. Direct sales refers to the hotel's direct sales to customers; distribution refers to sales to customers through intermediaries and using the intermediary's sales network. During their vacation experience, resort hotel customers have greater demand for out-of-hotel services such as transportation, sightseeing, and shopping. Therefore, when planning their vacation, they often book various travel needs through travel agencies (middlemen). The relationship between resort hotels, travel agencies, and customers has its own particularity in resort hotel marketing and cannot be ignored. The diversified needs of customers (especially individual travelers) also bring difficulties to resort hotels and travel agencies in providing quality services to customers and distinguishing rights and interests. Resort hotels should fully consider this in formulating price systems and establishing marketing distribution channels. The capabilities and interests of travel agencies, clarify their respective roles and responsibilities and rights in marketing channels, balance the relationship between direct sales and distribution, and maintain market order.

Resort hotels have only a short history in China. They are widely distributed geographically and have large regional differences. According to different natural scenery, they can be divided into different types such as coastal resort hotels and mountain view resort hotels. resort hotel. Therefore, different types of resort hotels have their own marketing characteristics in different areas. Every resort hotel should combine its own advantages and market demand to maximize the customer's vacation experience. This is the principle that resort hotels should abide by in marketing.