Ctrip responded to “privately raising room prices”: system failure

Ctrip responded to “privately raising room prices”: a system failure.

On September 26, 2023, a netizen posted a video on a social platform saying that the price of the B&B hotel he ran was privately adjusted by the Ctrip platform during the National Day holiday. According to reports, the price of the B&B during the National Day holiday is the same as usual. The price on the platform during the National Day period was not changed by myself. In order to avoid misunderstandings, all room reservations on the Ctrip platform have been closed.

According to the reply from Ctrip platform customer service staff, after watching the relevant video, it is not easy to make a judgment based on the short video alone, and it will be reported to the complaints department for verification and processing. He also stated that he would not inexplicably raise merchant prices and then earn the difference. Only after the landlord adjusts the price in the background, the house price will increase. The platform has relevant National Day promotion discounts, but the price will also be adjusted downwards. The price will be raised. Subsequently, Ctrip responded that the incident of "privately increasing house prices" was a system failure.

Ctrip's big data is used to kill familiarity

As early as 2019, some netizens broke the news about Ctrip's big data killing of familiarity, saying that the price was reduced just after buying the ticket. Ctrip explained it as a temporary price adjustment. Users responded that air ticket prices during the same period did not fluctuate, so Ctrip interpreted it as a system failure and apologized for it.

Users were filled with indignation and exposed Ctrip’s price differentiation management. They pointed out that this price differentiation is essentially the result of big data. The same location, the same network, the same link, different mobile phones or different accounts The price shown is really eye-popping. The flexible use of big data has become one of the essential skills for many Internet companies. It is really ironic to say this.

The above content refers to Baidu Encyclopedia-Ctrip