Shanxi: The spring breeze of cultural tourism industry recovery policy is coming soon.

In the spring of the Year of the Tiger, the wind of recovery expected by the cultural and tourism industries is blowing on our faces.

18 In February, the National Development and Reform Commission, the Ministry of Culture and Tourism and other departments 14 jointly issued "Several Policies on Promoting the Recovery and Development of Difficult Services" (hereinafter referred to as "Several Policies"). The "Several Policies" put forward 43 specific policy measures in terms of inclusive assistance support, targeted assistance support and accurate implementation of epidemic prevention and control in service industries. Among them, seven relief measures were put forward for the tourism industry, which injected confidence into the recovery and revitalization of the cultural tourism market.

Shao Qi, an assistant researcher of Shanxi Academy of Social Sciences and a member of Shanxi Tourism Development Expert Advisory Committee, believes that compared with the bail-out policy introduced two years ago, the "several policies" measures not only continue and cover inclusive policies such as tax reduction and fee reduction, job security return and rent reduction, but also focus on practical difficulties and put forward a package of special assistance measures. These policies and measures adhere to the combination of reducing pressure and increasing vitality, coordinating cost reduction and increasing efficiency, and taking into account current difficulties and long-term development, which will provide strong support for alleviating the current difficulties of tourism enterprises, enhancing the confidence of practitioners and helping the industry to resume development.

"The" Several Policies "have enabled the vast number of tourism practitioners to see the strong determination of the government to help enterprises out of difficulties, and also injected firm confidence into consumption growth and industrial innovation." Liu Feng, deputy general manager of Shanxi Pacific International Travel Service, believes that the relief policy covers a wider range, from the previous travel agency industry to hotels, tourist resorts, tourist attractions, tourism performing arts and other sub-sectors seriously affected by the epidemic, covering almost every link of the tourism industry chain. In particular, the travel agency's policy of retaining 80% of the quality guarantee of tourism service, tax incentives and some social security funds will play a direct supporting role in alleviating the financial pressure of tourism enterprises. He hopes that through the joint efforts of policies, more tourism enterprises will be helped to further alleviate the financial and operational pressures.

As we all know, tourism is one of the industries greatly affected by the epidemic. The Forbidden City Wenchuang Pingyao Gift Shop is a brand store with "culture+creativity" as its core product. The impact of the epidemic on the offline economy is reflected in its offline retail business to some extent. "Several Policies will focus on supporting industries related to tourism development such as retail, catering and transportation, and launch a series of targeted relief and support policies. This is easy to form policy integration effect and resultant force, which is not only beneficial to related industries, but also can create a good tourism environment conducive to tourists' travel and help the tourism industry to resume development. In particular, we give strong support to cultural and creative enterprises, which makes us more confident to develop offline business. "Peng Chunlong, deputy general manager of Pingyao Ancient City Cultural and Creative Industry Development Co., Ltd. said.

"Tourism is a comprehensive industry, involving food, housing, transportation and other aspects, closely related to catering, retail, transportation and other industries." Zhang, deputy general manager of Dayang Ancient Town in Zezhou County, said that the "Several Policies" not only help tourism-related industries to cope with the impact of the epidemic, but also help to enhance the supply capacity and attractiveness of tourism-related elements. Next, Dayang Ancient Town Scenic Area will combine the characteristics of the scenic spot, take the market as the guide, continuously extend the tourism industry chain, stimulate endogenous power with innovation, promote the integrated development of multi-industries and promote the high-quality development of the tourism industry.