The role of WeChat public accounts and WeChat mini programs in tourism marketing

The role of WeChat official accounts and WeChat mini programs in tourism marketing: supported by a huge traffic pool, with strong social attributes and easy to spread.

Marketing can be done by attracting traffic online and providing services offline. The nearby mini program function makes it easier for customers to discover your store. Increase sales by purchasing directly through WeChat mini-programs.

Merchants can use the open interface of the mini program to develop various marketing functions, combined with the natural social attributes of the WeChat platform, to promote new customers and repurchases to maximize performance.

Scope of the agreement:

1.1 This agreement is an agreement between you and Tencent regarding your use of WeChat public platform services. "Tencent" refers to Tencent and its related services that may have operating affiliates. "User" refers to the individual or organization who registers, logs in, and uses a WeChat public account, and is more commonly referred to as "you" in this Agreement.

"Other users" refers to users related to WeChat public platform services, including subscribers, other WeChat public account users and WeChat users, other than the user himself.

1.2 This service is a cooperative promotion service launched by Tencent WeChat for individual or corporate users. After registering a WeChat public account, users can conduct brand promotion through the WeChat public platform. WeChat users who follow a WeChat public account will become subscribers of the account. WeChat public accounts can send messages through the WeChat public platform to interact with subscribers.