Analysis of demand characteristics of honeymoon tourism market

First, romantic needs, honeymoon trip is the first time for two newlyweds to travel, so there must be more romance.

Second, i

Analysis of demand characteristics of honeymoon tourism market

First, romantic needs, honeymoon trip is the first time for two newlyweds to travel, so there must be more romance.

Second, it is worth remembering. There may only be one marriage in life, and a happy married life is always worth remembering. Honeymoon tourism, as the initial beginning, needs characteristics worth remembering.

Third, it can be harvested. Honeymoon tourism should have a lot of things to take back, which can produce unexpected results.

Analysis on the changing trend of domestic tourism demand;

First, the location, pay attention to freshness and rarity.

People often call the purpose of tourism activities "seeking novelty, leisure and knowledge". Although this statement is not accurate enough, it can simply and generally show the characteristics of tourists' purpose. In recent years, the winter of ice and snow tourism in the northern region (once the off-season) is the best witness of this "innovation". Tourists yearn for fresh destinations. In 2006 and the following years, in addition to the continuous popularity of winter ice and snow tourism in the north and the continuous warming of rural tourism, new tourist destinations, such as western tourism (including Qinghai-Tibet Plateau tourism, Ningxia Gansu Shaanxi tourism and Xinjiang tourism) and Taiwan Province tourism, will gradually become new hot spots. Passenger trains from Beijing, Shanghai, Guangzhou, Chengdu, Xining and Lanzhou to Lhasa opened after the Qinghai-Tibet Railway was officially opened to traffic in July 2006, which is an excellent opportunity for more civilians to travel in the western region. In addition, there are emerging adventure tourism, which is also the embodiment of this emphasis on fresh destination tourism.

Second, close to the ground, keen on self-driving and relatives and friends.

Due to the convenience of time and roads, near-earth tourism is often the first choice for residents to travel. The statistics of domestic tourism in China in recent years also prove this point. In recent years, with the private cars entering the homes of ordinary people in China, go on road trip has also become the hobby of urban residents in China. The wave of go on road trip in the three golden weeks in 2005 is a strong proof (it can even be said that in the Spring Festival of 2006, information from some large and medium-sized cities such as Beijing, Tianjin, Suzhou, Chengdu and Sanya showed that go on road trip had accounted for two-thirds of short-distance travel). In 2006 and the following years, go on road trip will further spread to the surrounding areas of cities and towns. According to the data of the National Bureau of Statistics, by the end of 2004, among the 65.438+82 billion urban households in China, the average number of cars per 100 households had reached 26.5438+0.8 (in recent five years, the car consumption in China has reached more than 9.3 million, about one third of which is for business and business, and the remaining 6 million cars have entered ordinary families, realizing the family car dream).