What aspects can New Air Travel optimize its marketing strategy and tourism product production?

Diversified product lines and customized services.

1. Diversified product line: Singapore Airlines provides air ticket booking service, and has launched diversified product lines such as travel and vacation, hotel booking and car rental service, which meet the needs of different types of passengers and increase customer stickiness.

2. Customized services: According to the different needs and preferences of customers, Singapore Airlines launched customized travel services, designed different travel routes and themed travel activities to help customers realize personalized travel experiences.