Briefly describe the main contents of tourism professional ethics.

Answer: The content of tourism professional ethics cultivation includes several aspects such as professional ethics awareness, emotion, will, belief and behavioral professional ethics awareness and habits.

(1) Professional ethics awareness refers to the acquisition of professional ethics knowledge and the formation of professional ethics concepts, which is the basic part of moral psychological factors.

(2) Professional ethics emotion refers to an emotional experience that tourism practitioners have when dealing with mutual relationships and evaluating certain behaviors based on certain professional ethics concepts, including a sense of justice, a sense of obligation, Sense of responsibility, conscience, honor and happiness, etc., moral emotions are the core components of moral psychology.

(3) Professional moral will refers to the strength and perseverance displayed by tourism employees in overcoming difficulties and obstacles in the process of fulfilling their professional ethical obligations.

(4) Professional ethical behavior refers to the voluntary behavior taken by tourism employees under the control of certain professional ethical understanding, emotion, will and belief.