Baili Dujuan takes multiple measures to create an upgraded version of the tourism brand

With the vigorous development of the tourism industry, Baili Dujuan has seized the opportunity and taken active measures to create an upgraded version of the tourism brand according to local conditions.

As a national 5A-level scenic spot, Baili Dujuan has always placed tourism development at the height of the region's economic and social development, and has taken multiple measures to promote the development of various undertakings. In terms of infrastructure construction, the asphalt road rate in towns and villages has reached 100%, and the asphalt road rate in administrative villages has reached 100%. 200 farmhouses will be developed, with 7,000 dining places and 3,000 beds. The average annual income of farmhouse households will be more than 80,000 yuan. There are 4 tourist product manufacturers, which have created unique tourist products such as simulated azaleas, impression azaleas, and Wumeng mushroom industry, solving the employment problem of 30,000 people.

Tourism resources are the advantageous resources of Baili Rhododendron. Mature scenic spots and developing rural tourism have become important business cards for the region’s expansion of opening up and investment promotion. Baili Rhododendron tourism is gradually improving the seasonal short-term tourism resources. We will expand four-season tourism, dig deep into Yi, Manchu, Miao and other cultural resources, create Yi and Miao cultural products such as "Gunshanzhu", "Soma Flower Blooming", "Tiaohuapo", etc., and actively promote the integration of tourism and culture. Fusion. In the development of tourism, we should inherit and carry forward the culture of various ethnic groups represented by the characteristic culture of the Yi people, and further build the Baili Dujuan tourism brand to promote rapid and stable economic development.

In terms of concepts and ideas of tourism development, it fully embodies the requirements of "people-oriented", takes tourists' needs as the guide, takes tourist satisfaction as the center, and everything starts from tourists. Develop different products for different tourists and design different activity carriers for different travel methods. We carry out people-oriented activities such as bonfire parties, mobile beauty guides, and smile huts, strive to create a tourism environment full of humanistic care, and effectively safeguard and develop the fundamental interests of the local people, effectively improving the living standards of the local people.

Tourism resources are limited, and so is its carrying capacity. In this regard, Baili Dujuan insists on overall planning and consideration in the focus of tourism development, and pays equal attention to development and protection, and extends and radiates tourism to various industries, so that Baili Dujuan and Zhijin Cave, Jiudongtian, Mu'e The surrounding scenic spots such as Gege and Zhiga Alu Lakes complement each other, promote regional tourism cooperation, form interactions in the tourism market, gradually realize the common development of tourism in different regions, and form a situation of healthy competition and cooperative development. While giving full play to the economic function of the tourism industry, we will continue to consolidate the ecological construction of the national eco-tourism demonstration zone and achieve sustainable development of the Baili Rhododendron tourism industry that is compatible with resources and the environment. Increase the intensity of tourism promotion, gradually realize the positive interaction of tourism, and continuously expand the customer source market. Up to now, the region has received 584,000 tourists and achieved a comprehensive tourism income of 438 million yuan.