How to guide "village" to become a characteristic tourist village with leisure industry planning

1, a resource-based village with characteristic agricultural industry

Due to the special brands accumulated in geography, climate, soil and history, many villages or village settlements have certain types of characteristic agricultural industrial resources, such as "Hu Axiang Agricultural Tools, Happy Meilin, Jiangjia Vegetable Field, Dongli Chrysanthemum Garden, Lotus Pond Moonlight" five golden flowers in Sansheng Flower Town, Chengdu, and various types of Taohua Village, Lihua Village and Pumpkin Village.

Development priorities: integrating land, planting in a large area and enriching planting varieties; Expand, improve and promote the connotation and service function of agricultural tourism service; Make a complete brand marketing strategy and build a local agricultural industry resource tourism brand.

2. Scientific, modern and industrialized agricultural villages

Such villages generally have modern agricultural parks, including facility agriculture, picking agriculture, aquaculture, fruit and vegetable planting and processing, and flower seedling cultivation. As an important adjustment form of China's agricultural industrial structure, modern agricultural parks not only realize high-tech production and tourism development, but also shoulder the mission of driving the surrounding areas and promoting economic development. At present, there is at least one high-tech sightseeing park around every city. First, modern agriculture was developed, and finally sightseeing agriculture and leisure agriculture became the main modes.

Development priorities: control the number of modern agricultural parks, focus on developing agricultural parks with potential and distinctive characteristics, and do fine projects; Optimize the project structure and pay attention to tourism product innovation; Do a good job in pre-development investigation, make scientific tourism planning, and avoid the problems of repeated construction and similar functions of projects, resulting in vicious competition between projects; Change tourism projects according to the changes of seasons.

3. Ethnic and folk tourist villages, villages and tribes

Folk-custom rural tourism has the characteristics of cultural originality, participation, simplicity and rich folk customs, and its unique national folklore, architectural style, eating habits, clothing characteristics, agricultural landscape and agricultural activities provide a huge development space for folk-custom tourism. China's folk tourism development is rich in resources, with distinctive features, strong regional and national characteristics and obvious development advantages. At the same time, due to less investment and quick results, it has gradually become a new growth point and tourist highlight of economic development in ethnic minority areas, which has been strongly supported by the local government and highly praised by domestic and foreign tourists. Developing ethnic folk villages is also a new way of investment.

Development focus: protect folk tourism resources in situ, adjust measures to local conditions, maintain individuality, enter the people, guide activities and form brands.

4, characteristic tourist goods, handicrafts, folk souvenirs processing characteristic village.

Handicraft industry embodies a kind of local art, which advocates local materials, local fairs and local appreciation, such as New Year painting village, clay sculpture village, paper-cut village and so on. There is a New Year picture village in Mianzhu, Sichuan, with New Year pictures painted on the walls. A place like this has actually formed a professional village, and there are many such professional villages in China. For example, the annual sales of clay sculpture village in Baoji is 60 million, and the annual sales of a paper-cut village in Zhangjiakou is more than 30 million. Such a handicraft development process not only preserves the rural culture, inherits the rural culture, but also forms a new creation.

Development focus: highlight characteristics, create fine products, dig deep into cultural connotation, and build a village driven by cultural and creative industries by the workshop community development model combining front shop with back workshop, residential area and commercial area.

5. Reception service villages relying on famous scenic spots/destinations.

The great attraction of famous scenic spots brings opportunities for the development of regional tourism from resources and markets. With this advantage, the surrounding villages often become the priority development areas of rural tourism. The villages around the scenic spot are inextricably linked with the scenic spot itself, which has regional consistency in context, geographical context and social economy, providing a relatively good public foundation for the development of rural tourism. At the same time, relying on well-known scenic spots/destinations to develop reception-oriented villages has both the subjective needs of the village's own economic development and the objective needs of the scenic spots for opening and leisure. In recent years, the congestion phenomenon in China's "Golden Week" scenic spots has fully exposed the disadvantages of closed scenic spots, and the coordinated development of scenic spots and surrounding villages has become an inevitable trend. The beautiful natural landscape and heavy history and culture of famous scenic spots, coupled with the quiet pastoral customs around them, have achieved a win-win situation between the countryside and the scenic spots and promoted the development of regional tourism.

Development emphasis: The development of reception-oriented rural areas based on well-known scenic spots/destinations should be carried out on the basis of deep matching with the brand concept of scenic spots, and develop in-depth rural experience products according to the tourist market and its own characteristics, fully mobilize the six major tourism elements of eating, living, traveling, shopping and entertainment, and fully interpret the rural customs. Let the open rural experience be in sharp contrast with the closed scenic spot sightseeing, and rely on the trend of scenic spots to take our own characteristic rural tourism development path.

6. Ancient buildings and villages with rich historical and cultural resources

Ancient village refers to the village built before the Republic of China, which has retained a great historical evolution, that is, the architectural environment, architectural style and village site selection have not changed much, and have unique folk customs. Although it has gone through a long time, it still serves people today. This should start from Xidi Village and Hongcun Village in Anhui Province. Now there are probably thousands of such ancient villages in China that have been put to good use. Moreover, these ancient villages fully display the local traditional culture and give guests a very fresh feeling.

Development idea: Make use of the charm of ancient village buildings and the life of aborigines to attract people, and finally let these tourists settle down and spend money in various leisure experience projects around ancient villages. Combination of rational planning, development and protection; Keep the original flavor and antique; Protect the humanistic environment and natural ecology of ancient villages; Dig deep into the connotation of traditional culture; Enrich tourism products.

Appreciate the beautiful scenery in the rural areas where people lead a drunken life, understand that you were born and raised in your hometown, and pay attention to the rural economic development, ecological agriculture and ecological environment.