Talk about your understanding of China's tourism development?

The domestic tourism market is entering a new stage. We not only have to face the times when tourism is paid more and more attention, but also tourism consumption has changed from seller's market to buyer's market, and the homogenization trend of tourism products between cities is very serious. In order to stand out from the competition, the only choice is differentiation, and positioning is one of the most effective means to achieve differentiation strategically. Running a city, like running an enterprise, should have brand awareness and brand strategy, and build the city's personality and characteristics. It requires emphasizing key points, moderate scale, enhancing characteristics and functions, and establishing a unique development strategy that is beneficial to the city according to its own resources, natural geographical environment, economic base and cultural and historical background.

Constructing the concept of urban tourism brand image is the core problem of urban tourism brand construction. Its function is to integrate the factors of urban tourism image, display the information of urban tourism image in an all-round way and present it to the audience, so that the target audience can have a clear impression of urban tourism, attract the attention of the target audience and have a good association. This will cause the target audience to have a deep understanding, deep perception and deep participation in the city, and then produce a psychological complex for the city. Urban management will create unique brand assets for urban tourism, so that cities have monopoly tourism resources and gain advantages in competition.

Paying attention to the image and brand of urban tourism is the beginning of urban tourism marketing, and it is also the declaration of urban tourism development orientation and future strategy. Once the urban tourism brand is formed, it will also play a huge role in the development of urban tourism, with the characteristics of concealment, long-term and continuity. In addition, the role of urban tourism brand is more manifested through indirect forms. Through the accelerated development of urban tourism industry and cities, the urban tourism grade is improved. Therefore, it is necessary not only to build a city tourism brand, but also to carry out strong management.