Traditional Culture Encyclopedia - Travel guide - Talk about your understanding of China's tourism development?
Talk about your understanding of China's tourism development?
Constructing the concept of urban tourism brand image is the core problem of urban tourism brand construction. Its function is to integrate the factors of urban tourism image, display the information of urban tourism image in an all-round way and present it to the audience, so that the target audience can have a clear impression of urban tourism, attract the attention of the target audience and have a good association. This will cause the target audience to have a deep understanding, deep perception and deep participation in the city, and then produce a psychological complex for the city. Urban management will create unique brand assets for urban tourism, so that cities have monopoly tourism resources and gain advantages in competition.
Paying attention to the image and brand of urban tourism is the beginning of urban tourism marketing, and it is also the declaration of urban tourism development orientation and future strategy. Once the urban tourism brand is formed, it will also play a huge role in the development of urban tourism, with the characteristics of concealment, long-term and continuity. In addition, the role of urban tourism brand is more manifested through indirect forms. Through the accelerated development of urban tourism industry and cities, the urban tourism grade is improved. Therefore, it is necessary not only to build a city tourism brand, but also to carry out strong management.
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