How to write a travel agency business plan?

Chongqing bayufeng international travel agency

General Manager: Chen Xiaoyong.

Chief Financial Officer: Liao Yalan

Marketing Manager: Chen Dahong

Manager of Public Relations Department: Hong Hong

Manager of Human Resources Department: Li Qiqi.

Industry: Travel Agency

Main products and services: With the theme slogan "Green leaves never forget kindness", we will carry out a series of themed tourism activities such as "seeking roots-visiting relatives-red holy land-folk customs-looking forward to new Chongqing". And undertake international and domestic tourism projects, acting as an agent for air tickets, boat tickets, train tickets, passport agents, booking shipping spaces and catering services.

Competitive advantage: 1 Local advantage two. Differentiated marketing strategy

Date of establishment: June 65438+1October 65438+1October 2004.

Venue: Beijing North Road 15, Urumqi

Tel: 099 1-7844450 Contact: Manager Chen.

Company tenet: all for tourists, all for tourists, all for tourists.

Company goal: strive to receive 5000 tourists in the first year and promote exchanges and development between the two places.

Two. Competition and marketing

We made a very detailed and in-depth market survey. At present, the tourism market in Urumqi is about 150.

/kloc-about 0/00 travel agencies are basically saturated. The efficiency of many travel agencies is declining. In the face of fierce competition, many travel agencies just blindly fight price wars. As a new travel agency entering the market, we should be unique in marketing strategy, concept and strategy in order to beat our competitors.

Compare the advantages and disadvantages of new and old travel agencies;

The advantage of those established travel agencies is to enter the market first and be familiar with all aspects and departments related to travel agency business. Most of them adopt indifference marketing strategy, which has the advantage of saving costs. Because undifferentiated advertising can save promotion costs. There is no market segmentation, which also reduces the cost of many market research, product research and development, and the formulation of various marketing strategies and tactical plans. However, we should also see that the needs and preferences of tourists are extremely complicated, and it is rare for a product to be generally welcomed by the market. Even if we can win a certain market temporarily, competitors will imitate each other in this way, which will lead to fierce competition in some markets, but the demand in other market areas cannot be met.

Our advantage is that our headquarters is in Chongqing, and here is the Urumqi branch in Xinjiang. Due to the local situation, the tourism products we develop for Xinjiang market will have unparalleled advantages in price, and it is difficult for ordinary competitors to compete with us. In addition, according to the current situation of Urumqi tourism market, we adopted differentiated marketing strategies, which just met the dissatisfied tourists. The products we developed this time adopt the concept of theme marketing, and are a series of theme tourism projects such as "seeking roots-visiting relatives-red holy land-folk customs-looking forward to new Chongqing" with the theme slogan of "green leaves don't forget relatives". According to our survey, among the migrants in Xinjiang, Chongqing and Sichuan account for a large proportion. Many people have left their hometown for decades and have deep nostalgia for their hometown. After settling in Xinjiang, they all hope to have the opportunity to take their families back to their hometown. We firmly grasp this target group and think it has great market potential.

According to the results of market research and analysis, we have also formulated the following marketing strategies:

1。 Pay attention to the overall design of tourism products and innovative design of products. Innovation is the soul of travel agency development.

2。 Market pricing should fully consider the factors such as cost, market, marketing objectives, policies and product quality, and adopt a satisfactory pricing method in pricing strategy, which not only ensures a certain initial profit, but also can be accepted by tourists. In addition, in the psychological pricing strategy, we can adopt the auspicious digital pricing strategy, and adopt the strategy according to people's superstition and taboo about numbers.

3。 Through various ways of publicity, attraction and persuasion, sales promotion will convey the information of travel agencies and their products to target consumers, make them understand and trust our products and services, guide them to buy, and achieve the purpose of expanding sales. We can make some very beautiful travel brochures, or ask professionals to design comprehensive, thoughtful and specific web pages to facilitate tourists to know the latest news.

In a word, the competition among travel agencies is fierce. If you want to be in an invincible position in the competition, you must have products and services superior to your competitors. Due to the progress of science and technology, hardware-based competition plays little role in market competition and is easily imitated by competitors. Therefore, we believe that the competition among travel agencies is mainly soft competition based on services. Our agency will sincerely serve tourists in line with the purpose of all for tourists, all for tourists and all for tourists.

Three. Schedule

Urban transportation, sightseeing and accommodation.

Day 1 Urumqi-Chongqing Aircraft North Hot Spring, Chongqing People's Auditorium Chongqing Hotel

The next day, Chongqing luxury tourist bus Cikou, Hongyan Village, Zhazidong White Mansion, Metropolitan Shopping Plaza, Nanbin Road Hot Pot, the famous Chongqing Hotel.

On the third day, Chongqing-Yongchuan-Dazu-Chongqing luxury tourism Dabacha Mountain Zhuhai, Chongqing Wildlife Park, Dazu Stone Carving, Chongqing Hotel.

Day 4 Chongqing-Fengjie luxury passenger ship Du Feng Ghost Town, Shi Baozhai, Zhangfei Temple and Baidicheng Fengjie Hotel.

On the fifth day, Fengjie-Wuhan Yangtze Three Gorges (Qutang Gorge, Xiling Gorge and Wuxia) luxury passenger ship hangs coffins, and goddess peak Lakeside Garden Building.

On the sixth day, Wuhan-Urumqi soft sleeper enjoys the scenic train along the way;

Four. Public relations department plan

I am located at the front end of the travel agency, which is the image endorsement of my travel agency. We insist on "one-stop service" and provide you with quality service at any time. Our 24-hour online service hotline is:

The institutional functions of our department mainly include: drawing up the public relations plan of travel agencies, guiding our work, coordinating the relationship between various departments and travel agencies and related external organizations, reporting to the general manager regularly, and providing various information consultation.

Our plan is divided into six parts:

(1) Quality requirements of public relations personnel:

Professional ethics: sincerity, trustworthiness, helpfulness, selflessness and diligence.

Public awareness: it has emotional awareness, innovative awareness, good image and public image.

Psychological quality: optimistic, confident, strong, open and compatible.

Communication skills: Good combination of oral, written and physical skills.

Attitude: Insist on creating a happy and harmonious job, and keep calm in times of crisis.

2 Personalization of public relations theme: training the golden key figure of my travel agency

The image of travel agencies is mainly reflected in the minds of customers. Excellent Wealth and Wealth Classics: The service personnel contacted by cfj88.cn, the most professional entrepreneurial website in China, can bring good reputation to travel agencies. Now every enterprise has cultivated its own tight key tasks into corporate image representatives.

(2) the object of public relations:

1. Coordinated development with various media and local travel agencies, with the former strengthening publicity and the latter making progress.

There are many travel agencies in Xinjiang, but few of them are mainly engaged in "new-heavy" tours, so we have enough space to do better on this route.

3. Support the work of government departments, pay taxes normally, do not violate discipline and law, and strive for various preferential policies.

4. Coordinated development with hotels, transportation, scenic spots and scenic spots.

(3) Public relations refers to:

1. information publicity: mass media, establish corporate image, establish good relations with journalists, and publicize information beneficial to our travel agency.

2. Collecting information: public opinion supervision, public opinion survey, in the public opinion survey conducted by my travel agency. 72% people are willing to visit Chongqing, which proves that our R&D route is feasible.

3. Contact feelings: by giving souvenirs and other means, strengthen contact with customers, strive for repeat customers, and win the goodwill of potential guests.

4. Optimize services: online ticket purchase and consultation; Telephone consultation; All kinds of leaflets are convenient for tourists to understand my travel ability.

4. Contact with upstream enterprises: establish long-term friendly and cooperative relations with hotels, airlines, transportation departments, scenic spots and shopping departments.

An intransitive verb financial sector analysis plan:

1. Raising funds The total amount of funds of this cooperative is 3 million yuan, which is realized by raising funds:

Tian Ke, the current general manager, contributed 800,000 yuan, and the other seven people each contributed 300,000 yuan. The organization is mainly divided into four departments: finance department, marketing department, public relations department and human resources department. As the travel agency has just been established, the capital demand of each agency can only be a preliminary forecast. According to the forecast, the fund allocation of each agency is: the marketing department has arranged 360,000 yuan for new product development, market research and development, publicity and planning scheme, the public relations department has arranged 200,000 yuan for upstream enterprises and land agencies, 6.5438+0.5 million yuan for human resources department and another 200,000 yuan for car purchase, and then the annual rent of the house has been paid off by 20,000 yuan, and various materials and equipment have been collected.

300 thousand yuan. The remaining 770,000 yuan is kept in the finance department as reserve fund and salary, and another 6,543.8+0,000 yuan is paid to Zhuang Tourism Bureau as security deposit for international travel agencies. As for the budget, the initial goal is to achieve a net income of 6.5438+0.8 million yuan by the end of the year.

2、

Capital utilization. This requires all departments to make rational use of planned funds and do their respective duties. Marketing department: new product development, market research, advertising and planning; Public relations department: contact upstream enterprises and land agencies; Human resources department: recruiting and training new employees; As far as the finance department is concerned, it is to allocate materials, equipment and sundries within the company and pay wages and bonuses at the end of the month. Salary arrangement: general manager.

Monthly 1800 yuan, monthly 1500 yuan for department managers and monthly 1200 yuan for salesmen. The bonus is a cost-saving award and a sales champion award, both of which are 2000 yuan.

3、

Dividend distribution this is mainly because the finance department should assist the board of directors in dealing with dividend distribution. Our preliminary plan now is that by the end of the year, except for the general manager who gets a bonus of 10% of the total annual profit, the other seven people each get 5%, and the remaining profits are reserved for tax payment, equipment purchase fund and provident fund.

4、

Custody and management of travel agency's currency receipts and payments and other financial transactions: the income after each product sale is handed over to the financial department, and the expenses during the operation of the enterprise need to be invoiced to the financial department for reimbursement. For travel agencies, the team's income has two situations. One is: pay as you go; The second is: accounts receivable. For both, accounts receivable are the focus of management, that is, society.

5. Serving the society: participating in public activities, funding social welfare, and improving social visibility.

(4). Collect information from all directions:

1. Our image: popularity, popularity and support rate.

2. Product information: mainly engaged in "new-heavy" and "seeking roots to visit relatives-red holy land-folk customs-looking forward to new Chongqing"

3. Public information:

Public age:18-25 23%; 26-40 40

%; 4 1-60 22%; Over 60 15%

Education: below high school. 13

%; College, 30%; Bachelor degree or above, 40%

Gender: male, 42%; Female, 58%

4. Public demand: group tour, individual tour, family tour, all-inclusive price, package price; Different needs for food, shelter, transportation and customs.

(5) Internal information;

1. The ways to obtain information internally to guide the normal operation of our agency are: network; Statements, business statistics, financial analysis; Work report; Internal writing instructions; Work notes; Internal publications; Communication tools.

2. Guide to the development of foreign travel agencies: public publications and statistics; Tourism fairs and expositions; Tourism information feedback; Inter-industry communication; questionnaire survey

3. Adhere to the principles of effective, applicable, timely, true, appropriate, fresh and timely information.

(6) annual plan:

Our agency is affiliated to Urumqi Chongqing Branch and was established in 2004- 10- 1. Next year, my public relations department has the following plans:

1. Count the routes from existing travel agencies in Xinjiang to Chongqing.

2. Promote the characteristic route of our agency, (qualified to be a "new-heavy" journalist tour).

Five.

3. Statistics department personnel distribution, increase the total number of employees, and expand department construction.

(7) Department management:

1. Personnel management: There are three people (Hong Hong, Zhang Peng, Wang Gongan).

2. Fund management: rational utilization of 200,000 yuan.

3. Information management: collect competitors' information and expand the reality.

Cash yield should be an important indicator. However, accounts receivable will not only occupy the company's funds, but also generate the risk of bad debts. This requires companies to formulate corresponding credit systems to avoid risks. At the same time, according to the characteristics of the travel agency industry, the suspense basis is strictly examined to prevent the salesman from operating behind the scenes. Of course, adopting certain credit strategies is also a necessary means for enterprises to participate in competition. At the same time, we must strictly abide by the principle of two lines of revenue and expenditure, and prohibit salesmen from directly extracting costs from income without going through the financial department.

5. The credit and collection finance department should formulate a credit policy to collect accounts receivable from travel agencies. Settlement with local institutions and upstream enterprises.

6、

Insurance is very important for travel agencies. Insure the travel agency's property, personnel and tourists' personal property after group tour, so as to transfer the risks in the travel agency's business activities to the insurance company and ensure that the business activities can be carried out more boldly.

7、

Team Accounting Our company adopts a single group accounting system in team accounting to carry out the basic financial accounting of tourism teams. The so-called single group accounting is to conduct independent financial records and analysis with each group as the accounting object. The advantage of this treatment is that by reducing accounting units, the profit and loss responsibilities of each group are implemented on specific salesmen, and the specific situation of each group can be grasped.

8、

Finally, in order to save money, we consider: reducing transportation costs and negotiating with airlines by using business volume; The ground connection fee can be reduced or exempted through bidding. The competition of modern enterprises mainly adopts low-cost strategy and product simplification strategy. As an industry with low entry threshold and fierce competition, the cost control of travel agencies is particularly important. Now the company's cost control is only limited by the gross profit margin. In fact, standard costs can be introduced to strengthen control. Forward-looking Industry Research Institute specializes in writing business plans. For example, for regular routes, business departments and financial departments can work out the standard cost and standard quotation of the team in off-season and peak season, that is, by comparing the actual cost and standard cost of the team, find out the differences and urge the business departments to work hard on the standard indicators. In this way, finance can also judge the rationality of cost expenditure according to the standard. Of course, under the control of gross profit margin and standard cost, we should also formulate corresponding incentive mechanism at the same time. For example, you can set up a cost-saving award and a sales champion award to mobilize the enthusiasm of employees. Bonuses should be paid from management fees. For unconventional teams, the corresponding costs should also be calculated when formulating the route. In fact, this kind of personalized tourism will definitely occupy a considerable proportion in the future tourism market.