Why do young people favor "bad" tourism?

this year's young people choose to "lie flat" when traveling.

What they love most is not punching in at popular scenic spots or sweeping the streets in famous commercial streets. They prefer to choose a strange city, stay in a hotel and eat takeout.

Hungry, the report "The Trend of Takeaway Consumption in Furnace City in 222" shows that the take-away orders of hotels in tourist cities increased by 3% in the first half of the year, and "lying down to eat and travel" has increasingly become the normal state of travel.

Young tourists in the new era are not keen on traditional tourist attractions.

They think that traveling is subjective, especially those similar scenic spots make them not interested at all.

There is always an old street in online celebrity in every popular city, and countless tourists come here to visit the cultural and creative products made in Yiwu and free of charge in Pinduoduo. What they eat is the same stinky tofu, grilled squid and sausage, and the only ones who won't trample on the thunder are KFC and McDonald's at the street corner.

It is called Nanluoguxiang in Beijing, Chenghuang Temple in Shanghai, Kuanzhai Lane in Chengdu, Dongguan Street in Yangzhou, Old Town of Lijiang in Lijiang, Taiping Old Street in Changsha, Hubu Lane in Wuhan and Huimin Street in Xi 'an ...

Travelers who have been suffering from "popularity" for a long time have begun to seek the last piece of pure land.

All the consumption of young people during the "lying flat" journey has nothing to do with what photos they took, what snacks they ate and what new things they saw. These are not the theme of the trip.

Their real theme is actually only one: to recover from fatigue. For them who have been under pressure for a long time, lying flat may not be "tourism" but should be called "recuperation".

Half a month before the National Day, Maizi, who worked overtime for three weeks in a row, made a group of friends asking for help.

"Please recommend a seaside city where you can lie down for a few days. Don't want popular scenic spots. Just lie down comfortably in the sunshine."

After being trapped by the epidemic for two years, Maizi wants to take the last long holiday to leave the present city.

Before traveling, she always made all kinds of punch cards in advance, but now she just wants to choose a strange city and doesn't plan to see any scenic spots. Her main task is to lie comfortably and have the energy to walk around the hotel, and the activity radius should not exceed 5 meters around the hotel.

In the end, she chose Zhuhai, and planned to lie down for a few days. In the evening, she just went to Lovers Road to blow the sea breeze.

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Unlike Wheat, Wu Li began to talk about her go on road trip in Xinjiang as early as June: she landed in Urumqi, swam from Aksu to Kashgar, drove through the Panlong Ancient Road, and even planned which Hanfu to wear to take photos in Kanas.

However, he is still hesitating whether to leave or wait until the Mid-Autumn Festival for a long holiday. This summer, Xinjiang has become a popular tourist city, with a large number of tourists driving on the Duku Highway and camping on the shores of Paradise Lake.

According to media reports, there are crowds of people and garbage left behind everywhere along the Duku Highway, and Wu Li silently canceled the travel plan.

It's not just the Duku Highway in Xinjiang that has become a "crying highway". During the summer vacation, a large number of tourists go all the way to the west and north. The Sichuan-Tibet Line, the Qinghai-Tibet Line, the Panlonggu Road and the Yizhao Highway in Xinjiang are all crowded with self-driving vehicles, making them popular choices.

fed up with the commercialization of popular cities, tourists who are struggling for "unpopular" are also eyeing the countryside.

in the summer of p>222, the number of rural punch cards increased by 78% year-on-year. Among them, the related topics of Hemu Village in Burqin County, Altay Prefecture, Xinjiang have been viewed more than 34 million times in Tik Tok.

This village, located on the Kanas Lake and once rated as one of the six most beautiful ancient towns and villages in China by chinese national geography, has also begun to welcome people.

netizens' ideas of traveling in the opposite direction collide, and the wrong peaks and cities can't stop them, and the unpopular ones are heated up.

not enough! A little colder!

There are not many opportunities to travel all the year round, and the peak shift cannot be fully realized. The majority of netizens choose the wrong city, and some small non-tourist cities in the third and fourth lines have become new punch points.

In August, Little Red Book blogger "Zhang Tutu who eats every day" published an article about his living experience in Hegang Premium Hotel.

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Luxury lobby, premium mattress, free steaming, well-dressed hotel doorman, and even more exciting is that the premium hotel service like TV series in the description only costs 3 yuan.

Hegang, a small town in the northeast that once attracted the attention of netizens because of its low housing prices, is once again on fire.

Who can refuse such a high cost performance? Going to non-tourist cities in the third and fourth tier has become a new idea.

where to go big data shows that as of September 22nd, the number of hotel rooms booked in small cities nationwide increased by 3% compared with the same period in 221 and 7% compared with the same period in 22. The night volume of high-star hotel reservations increased by 4% compared with the same period of 221, and it also increased by 3% compared with that before the epidemic in 219.

Reverse tourism doesn't specify any city. If one day minority tourism also welcomes the peak of passenger flow, and the morning market in Hegang is also crowded with foreign tourists, young people may pursue the next upset again.

why is reverse tourism popular?

The most discussed topic of the National Day holiday is the 7-day off and 7-day off. Many people feel too tired to go out for 7 days after the holiday. Some people think that the National Day holiday is "a sea of people in all the popular scenic spots in the country" in the news.

I'm tired before the holiday begins.

The purpose of traveling is to relax. Life is already very tired, and work has to be rolled up. There is no reason to relax and give it to commercial scenic spots and tourists from all over the country.

It seems perfect to make a strategy for hard-won travel. In a popular city with high playability, what to eat every meal, what to play every day, where to stay and where to take off, the plans are full.

If you don't get up early, you can't catch up with the sunrise that day, and you can't visit the crowded night market until eleven or twelve o'clock. You should make a strategy 3 to 3 days in advance for a three-to-five-day trip.

But military training tour is not suitable for everyone on every trip.

In reverse travel, travelers stop in a strange city that spans more than half of China. When there is no direction, they ask a local person about the scenic spots. When they are hungry, they get into a busy alley to experience the local food. When they are tired, they take a break. On average, they can enjoy the hotel services that it may take five times to enjoy in Beishangguang.

This kind of tourism for young people is called "profligate tourism".

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"Have you ever tried a lousy tour?"

In the popular video of bilibili, UP owner "The Life of nya Sauce" shared his experience of playing near Fuxian Lake in Yuxi, Yunnan Province, and "Go and see whatever you have".

There are not a few people who agree with the comments.

I didn't go out to find a Hunan restaurant until noon on the first day. After visiting Orange Island in the second afternoon, I bought snacks and ordered takeout to watch a projected movie in the hotel. Qian Sansan and his best friend were scolded by their old mother for "just spending money to sleep somewhere else".

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But she really enjoyed the trip. "Last year, we went to Chongqing and made a lot of raiders. We had a full time, but we were so tired that we lay at home for a few days before we recovered."

Hegang's hotel note opened up her new idea, "If I had realized that earlier, I would have saved the time of waiting in line in Changsha".

She discussed with her best friend: "We must find a small northern city for a few days next summer."

When the scenic spots are commercialized, there are no surprises. When the punching places in online celebrity are flooded with people, tourism returns to the most authentic form, and relaxation and comfort become the most important purpose.

In a bungling tour, it doesn't matter where the destination is, just rest; It doesn't matter whether you get anything. After all, the Internet can teach you too much.

On the other hand, the cost performance of high-star hotels in reverse tourism is really attractive.

The incremental market of the hotel industry has been transferred to cities other than the first and second tier. In 219, China Life will lay out economical and mid-end brand hotels and enter the sinking market of the third and fourth tier; High-end hotels such as Hilton and Marriott are also trying to sink into second, third and even fourth tier cities.

the same star rating does not lose the service of first-and second-tier cities, but it has different prices.

For example, in the New Century Mingdu Hotel in a county on the 345th line, a luxurious twin room costs 2 yuan per person per night during the National Day. The hotel rooms are not only well-equipped, but also have an executive lounge, Chinese and Western restaurants, entertainment centers, chess and card rooms, fitness rooms and children's parks.

There are the ancient town of xitang, Biyun Garden, Shili Water Town, Yunlanwan Hot Spring and other scenic spots near the hotel, which can fully meet the needs of tourists for high-quality accommodation and play.

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From 22 to 222, the average age of Chinese tourists was reduced from 39 to around 32. Young tourists who believe that "everything comes" and "nothing is wasted" are willing to spend more money on improving the quality of catering and accommodation.

in addition, young people have more freedom of play.

according to Ctrip data, the main booking groups of group tour products during the National Day Golden Week are between the ages of 25 and 3. As of September 15th, 49% of people have placed orders for National Day products after 9 and .

and what are the consumption preferences of post-9s and post-s? According to Ctrip's report, the search popularity of frisbee, kayak and cycling products has increased by 5%, 74% and 8% respectively.

Most of them are events that can be played with suitable venues.

Tourism is just a form, and the location and distance are also floating clouds.

The prevalence of sloppy tourism and the emergence of reverse tourism are not necessarily the social trend that goes against the traditional tourism form.

as of September 22nd, according to the Qunar platform, the summer bookings of four-star and five-star hotels in non-traditional typical tourist cities such as Hegang in Heilongjiang, Hanzhong in Shaanxi, Karamay in Xinjiang, Baoting in Hainan, Haidong in Qinghai, Yan 'an in Shaanxi, Liaoyang in Liaoning, Jingmen in Hubei, Wenchang in Hainan, Yichun in Heilongjiang all increased more than three times compared with 221, with Hegang in Heilongjiang being the most exaggerated, with the highest increase of seven times.

As early as the Spring Festival in 222, among the 1 fastest-rising destinations, except Macau, the other nine are unpopular minority cities.

When the passenger flow during the Golden Week flows into the originally peaceful border town, Hegang's market street is no different from Confucius Temple, and the steaming room of Gaoxing Hotel has nowhere to stay, young people may not pay for Hegang's travel expenses.

Just like the "lipstick effect" in the Great Depression of the United States in the last century, so is the current domestic tourism, and people's consumption desire will pay more attention to the satisfaction brought by consumption.

From urban archaeology to trunk bazaar, from land surfing to desert stargazing, from RV driving to natural exploration, it seems that the fashion trend is changing again and again, but passengers' demand for satisfaction is always there.

After the advanced urbanization, the farmhouse music is also reversed, so is camping in the suburbs after traveling all over the country, and the temple meditation can also be reversed after sightseeing is no longer novel.

Young people don't mean to be "anti-popular", they just want to lie more comfortable.

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So for small cities and high-star hotels that want to catch the reverse tourism trend, it is a compulsory course to make young people more comfortable by improving the service quality.

The early stall night market with local characteristics, camping, delicious food and various forms of interesting activities that can be integrated into local culture may be even more rare and prominent.