Hey, mom's shooting location has become a new punching point. How does the film drive the development of tourism?

Excellent film and television works can improve the popularity of the shooting place, thus arousing the yearning of the majority of fans. For example, film and television works such as Jade Guanyin, One Meter of Sunshine, Riding a Thousand Miles Alone and Impression of Lijiang have made Old Town of Lijiang famous, and many people have traveled to Yunnan for this purpose. Guanyin Mountain let more people know about Jinkouhe Grand Canyon, crossing your world, Daocheng Aden Scenic Area, see you later in Dongji Island and so on. This kind of film and television can attract wider social attention, thus driving the tourism effect of tourism forms.

China's tourism industry also pays more and more attention to the role of film and television dramas in tourism promotion. The TV series Peach Blossom Garden, jointly produced by Changde Municipal Government and Xiaoxiang Film Studio, was successfully launched in Changde City, Hunan Province. Taking Taohuayuan Scenic Spot as the shooting location, this TV series is the first TV series in China to plan and implement tourism marketing for tourist attractions, aiming at making full use of the powerful communication effect of film and television media, realizing the interaction between film and television and tourism, and making Changde tourism bigger and stronger.

Traveling with movies is the attitude of many young people and romantic feelings! According to the index of search engines and the statistics of many large travel websites, every time a film works, the corresponding tourist destination will increase the search volume of major search engines and travel websites. For example, after the release of "Big Fish Begonia", the corresponding sightseeing products such as Fujian Tulou Group were purchased explosively by all major optical networks. After the broadcast of "Thailand Elephant Island" in Hunan Satellite TV Chinese Restaurant, the enthusiasm increased nearly five times.

At present, the film industry in China is still in the development stage. Film IP can only play a role after the film works are recognized by the society. The film industry is a model worthy of our study in Hollywood. We use excellent works to promote tourism or other aspects, such as 007: Die Another Day, Iceland Lake, Tomb Raider, the ancient city of Angkor in Cambodia, The Beautiful Legend of Sicily, Italy, Mission Impossible 4, Dubai, Avatar, Zhangjiajie, a scenic spot in Hunan, China, and The Veil.

You don't have to make a large-scale film and television work to have the expected effect. As long as it is a good work, even a small-scale microfilm can set off a big storm. For example, the investment of 500,000 yuan in the micro-movie "If You Are the One", just 15 minutes, will be a great river north and south? Lakes, mountains and mountains blend into the sea, and there are many kinds of people in the world. The beautiful scenery is vividly displayed. During the National Day holiday, the number of tourists doubled and the ticket income nearly tripled.

Film and television publicity tourism is a way of publicity and promotion, and it is also a hot topic in the tourism industry in recent years. For tourist attractions, the only way to break away from convention is to have innovative thinking, and only innovative thinking can make a breakthrough, thus shaping the success and development of scenic spots.