Tengyun and Xiangban explore IP alliance to launch new products of Yunnan Banshan Smart Ecological Hotel

The site of the strategic signing ceremony (photo provided)

The site of the strategic signing ceremony (photo provided)

Photo of Banshan Hotel (photo provided)

< p> On December 12, Yunnan Tengyun Information Industry Co., Ltd. (hereinafter referred to as "Tengyun Company") and Xiangban Cultural Tourism Group (hereinafter referred to as "Xiangban Group") signed a strategic cooperation agreement in Kunming, and *** Released the "Tencent IP In the future, the two parties will combine Tencent's rich IP resources and Xiangban's many years of tourism industry resources and numerous product lines, focusing on Yunnan's biodiversity and global uniqueness, in the construction of smart ecological hotels, IP introduction and creation, smart improvement, and continuous promotion and operation. We will cooperate in depth with other directions to jointly create a new model of Mid-Levels Hotel with stories, scenes, intelligence and ecology.

The powerful alliance is committed to creating a new model for Mid-Levels hotels

In response to the construction of the Great West Yunnan Tourism Ring in Yunnan Province and the strategy of building Mid-Levels Hotels, Tengyun Company launched the “Visiting Yunnan with a Mobile Phone” "Based on the previous practice, we have developed a unique set of smart hotel solutions, which have been completed for Kunming Wanghu Hotel, Lijiang Ancient Town Sidona Sanhe Hotel, Shaxi Lanlinge Hotel, and Pingbian Muyanghe Landscape Resort Hotel. Intelligent transformation. This solution combines many core competency systems such as Youyunnan, WeChat, Tencent IP and technology, and makes the hotel the starting point of destination tourism services through face check-in, AI room control, IP customization and marketing linkage.

Xiangban Cultural Tourism Group is a well-known domestic cultural tourism IP that takes "promoting the civilization process of China's rural areas" as its mission. The group was founded by Mr. Zhu Shengxuan, the general consultant of the Shanghai World Expo Landscape Architecture. It currently owns: the B&B chain "Xiangban Yuanshe", the pastoral complex development "Ideal Village", the new nature protection practice area "Tree Frog Tribe", and the garden camp "Yelin". ", natural education park "Green Paradise", planning and design "Zhu Shengxuan Studio", engineering construction "township partner construction" and other business formats.

Fang Tengfei, President of Tengyun Company, believes that this cooperation is a cross-border, a fusion, and a carnival of technology. Tencent will continue to graft Tencent's technical capabilities and IP resources, and combine IP such as music, literature, film and television, games, and QQ family with the scene of Xiangban Hotel. It will be based on nature and customs, and integrate warm humanistic technology to create a better future for Yunnan Province. Based on the established standards, Banshan Hotel carries out new attempts and explorations to create new tourism products and new formats in the true sense.

Zhu Shengxuan, chairman of Xiangban Cultural Tourism Group, said that this cooperation with Tengyun is a brand new attempt for Xiangban, through the close integration of Banshan Hotel IP + Internet IP + Ecological IP + Cultural Tourism IP Realize multi-resource links and jointly set the benchmark for ecological smart hotels. At the same time, this cooperation with Tengyun is also the first attempt by Xiangban and Tengyun to apply Tencent's digital Internet solutions in the tourism industry. It is another example of multi-format resources jointly developing new models to achieve diversified and win-win results. case. In the future, Xiangban and Tengyun will have more possibilities to apply digital intelligence in the construction and management of rural revitalization and cultural tourism projects.

New product launch, a new definition of Yunnan Banshan Hotel with "smart ecology"

On the same day, the new product jointly created by Tengyun Company and Xiangban Group - Smart Ecological Hotel was released. As a new species of mid-level hotels in Yunnan and a new model for future smart hotels, Tengyun Company and Xiangban Group will build the first batch of mid-level hotels in Baoshan Abeizhai, Yuanyang Azheke, Jinghong Xiaopuxi, and Pu'er Muli River. A distinctive benchmark product. Through eight major scenarios, including Tencent IP theme farm, QQ music theme guest room, Sanlian Ecological Bookstore, Rich Farmers Cultural and Creative Market, and W0W ecological school, the product is built into a humanistic technology that integrates nature and customs, warm and full-scenario perception. A model of an ecological mid-level hotel with features such as experience.

"Mid-level hotels" may be tea garden hotels, terraced hotels, rainforest hotels, flower hotels, or hot spring hotels, canyon hotels, snow mountain hotels, grassland hotels... Huang Wenbin, project director of WWF, said In the future, we will explore the possibility of cooperation with Tengyun and Xiangban Zaixin B&B in on-site ecological restoration and environmental education to promote public understanding and participation in the creation of new business formats in harmony with nature.

Taking into account the opportunity of the 15th Conference of the Parties to the United Nations Convention on Biological Diversity being held in Kunming next May, Tengyun and Xiangban will also focus on Yunnan’s biodiversity and global unique resources, and The Mid-Levels Hotel is built to be integrated and organically integrated with Yunnan's rich natural ecology. It is based on nature and local customs, and integrates warm humanities and technology to enhance the perceptual experience of the entire scene, making the Greater West Yunnan Tourism Circle a " "Utopia"-like tourist destinations are better presented to the world.

In the next three years, Yunnan Province will deploy more than 400 mid-mountain hotels

At present, Yunnan Province is focusing on building a number of "hidden in the mountains, hidden in the forest, with a simple appearance, The new business format of Mid-Levels Hotel with high-end interior, modern facilities and first-class services will build a new leisure tourism and vacation destination system through various methods such as "hotel + culture, outdoor, science popularization, research, and sports", and lead the development of new business formats and new products in the ring. According to the market trend, the construction of the Greater West Yunnan Tourism Ring will be steadily promoted. In the next three years, more than 400 mid-level hotel projects will be deployed across the province.

Sun Jiong, member of the Party Leadership Group and Deputy Director of the Yunnan Provincial Department of Culture and Tourism, pointed out that the Greater West Yunnan Tourism Circle is an important starting point for comprehensively consolidating the results of poverty alleviation in deeply impoverished areas in Yunnan, and is an important step in promoting the transformation and upgrading of Yunnan's cultural tourism. measures. With the comprehensive advancement of the Greater West Yunnan Ring Road, Yunnan tourism will have a new highlight in the future, that is, an online, on-site, and in-transit tourism complex with "self-driving travel" as the core and free travel as the basic model, and the Mid-Levels Hotel will Become the core of this tourist complex.