Combined with examples, this paper analyzes how to further develop Suzhou tourism e-commerce through various online marketing methods.

Establish travel websites and use social media.

Establish a tourism website: Suzhou can establish a tourism website to provide detailed tourism information, scenic spots introduction, hotel reservation, ticket purchase and other services to facilitate tourists' inquiry and purchase. At the same time, the website can provide online customer service, answer tourists' questions and improve tourists' satisfaction.

Use of social media: Social media is one of the important channels for modern people to obtain information. Suzhou can use social media platforms, such as WeChat, Weibo, Tik Tok, etc. , release tourism information, event announcements, scenic spots introduction, etc. To attract more tourists' attention and participation.