How to use festivals in tourism activities?

Countermeasures for the development of tourism in Shanxi (1) Actively implement the government-led strategy and lay a solid foundation for the development of tourism pillar industries. The six elements of tourism should develop in harmony, and the six elements of tourism "food, shelter, transportation, travel, shopping and entertainment" should not be neglected. They are a complete industrial chain of tourism industry and are indispensable. To promote the tourism industry, we must focus on these six essentials. According to the principle of market segmentation, provide tourism products with different levels, structures, needs, seriation and diversification, realize the coordinated development among tourism elements, and enhance the overall industry to play a comprehensive effect. Further accelerate the construction of high-star tourist hotels in our province and cultivate leading travel agency groups with strong competitiveness in our province. 2. Further develop supporting transportation services, improve road signs and tourist signs, and rationally plan and build comprehensive supporting services such as gas stations, parking lots, repairs and washing. 3. Vigorously expand tourism information services, and form a hierarchical management and complementary tourism consulting service system for provinces, cities, counties and major tourist attractions. Accelerate the construction of Shanxi tourism information public platform and make it an important means of information service in our province. 4. Accelerate the construction of tourism investment system. Establish a provincial tourism industry development fund, actively raise funds from the capital market and financial market, make full use of private and social funds, and guide all kinds of investors inside and outside the province and at home and abroad to invest in tourism in our province. 5. Strengthen the construction of tourism credit system, pay attention to the construction of laws and regulations, strengthen industry management, do a good job in tourism safety, standardize the order of tourism market, and shape the tourism image of "honest Shanxi" and "safe Shanxi". 6. Continue to guide Changzhi, Yuncheng and Houma to create excellent tourist cities in China, and strive to make Changzhi enter the ranks of excellent tourist cities in China in 2009. (2) Implementing the strategy of high-quality goods to improve the core competitiveness of Shanxi tourism. Taking the tourism promotion of the 2008 Olympic Games as a reference, we will strive to achieve innovations and breakthroughs in market research, promotion system and mechanism, planning and organization of major events, promotion methods, etc., and accelerate the construction of six tourist boutique routes: religious ancient buildings, Shanxi merchant culture, seeking roots and ancestors, Taihang Mountain water, Yellow River customs and red tourism. 1, with the strength of the whole province and careful planning, all levels and departments should adhere to the government-led, diversified participation and market operation, and establish a multi-level, multi-channel, multi-form, trans-regional, cross-industry and inter-departmental publicity and promotion network and linkage mechanism. Taking "Journey to the West in Beijing" as a reference, we will build Shanxi tourism brand under the background of globalization. 2. Innovate the mechanism and system, deeply expand the international and domestic key tourist markets, and actively explore the forms and methods of "localization" of sales promotion in major tourist markets. With the main line products and key target tourist markets in our province as the goal, we will actively coordinate the tourism units in our province, set up a number of tourism promotion consortia by line and market, and gradually establish a global tourism marketing network in Shanxi. Through the joint printing of promotional materials, joint creation of boutique routes, joint media advertising, joint holding of festivals and other forms, we will widely stimulate and attract potential customers. 3. Focus on the following tourism festivals: Jinshang Shehuo Festival, Rooting Festival, Wutai Mountain International Tourism Month, Datong Yungang Hengshan Tourism and Culture Festival, Jinshang International Tourism and Culture Exchange Festival and Yuncheng Guangong Tourism and Culture Festival. Actively introduce advanced technology and design concepts from foreign countries and large foreign companies, design and produce a series of tourism publicity materials to meet the needs of different tourism markets, and form a brand system of tourism publicity in Shanxi Province. 4. Strengthen regional tourism cooperation. Realize barrier-free tourism in our province as soon as possible. Strengthen cooperation with neighboring provinces, autonomous regions and municipalities, conform to the trend of accelerating the development of inter-provincial tourism, and strive to launch a number of inter-provincial tourism products with a broader vision, a more positive attitude and more pragmatic measures to promote the great cooperation and development of tourism between our province and the Yellow River Cooperation Belt, the Bohai Rim and the central provinces. 5. Fully tap the cultural connotation of tourism resources and improve the level of tourism products with cultural brands. Showing cultural details, excavating cultural connotation, showing cultural taste and providing cultural services through the construction of the market system of tourism product elements are carried out by tourism projects, and the tourism industry is developed with a brand-new cultural concept, so that the tourism products in our province can be continuously innovated and the development potential of tourism in our province can be further enhanced. 6. Policies such as issuing tourist cards and preferential tickets for classic scenic spots have promoted the development of tourism in Shanxi. (three) the implementation of institutional innovation strategy, constantly stimulate the vitality and vitality of tourism, and actively promote the reform of tourism management system. To build a unified, open, competitive and orderly modern tourism market system and promote the reform of the operating mechanism of tourism enterprises, we should guide and support tourism enterprises with different industries, different ownership systems and facing the world to participate in the reorganization, transformation and reorganization of tourism enterprises in our province, promote the development of tourism enterprises in the direction of marketization, branding and internationalization, and cultivate a number of large-scale tourism enterprises and groups with strong driving ability and international competitiveness. Thoroughly implement the Regulations of Shanxi Province on Promoting Tourism Development, create an open and fair market competition environment, and increase the development space of tourism enterprises. Further accelerate the pace of opening up tourism. Accelerate the integration with the world tourism industry, increase exchanges with overseas tourism industry, actively participate in international and regional tourism cooperation, strengthen two-way cooperation with overseas travel agencies, and form a win-win situation in which tourism destinations are mutual destinations and inbound and outbound tourism develops harmoniously. Improve the management system of travel agencies and tour guides. Cultivate the wholesale and agency division of labor system of travel agencies, establish and improve the access mechanism, incentive mechanism, guarantee mechanism and accountability system of tour guides, and promote the socialized management of tour guides. 4) Strengthen the construction of tourism planning and laws and regulations, and constantly optimize the tourism development environment in our province. First, earnestly implement the "Eleventh Five-Year Plan" for tourism. According to the 11th Five-Year Plan, it is necessary to plan key scenic spots, key routes and key projects. The second is to promote the construction of tourism laws and regulations.