Traditional Culture Encyclopedia - Travel guide - Xinxing luxury management specialty

Xinxing luxury management specialty

In the past two years, many children's shoes have been consulted for luxury management majors, which may be influenced by the upsurge of luxury purchase in China or related to the propaganda orientation of overseas institutions. A series of similar luxury majors have also been set up abroad. In a word, this major is very popular. I will bring you a new luxury management major, welcome to read!

Professional background

Facing the huge consumption prospect of China, international luxury brands have set up shop in China. With the rapid development of luxury goods in China, there is a shortage of professionals in this industry and a huge demand for talents. More importantly, China's luxury market is different from mature markets such as Europe and America. In the marketing process of international luxury brands in China, there is a great demand for local talents. Therefore, luxury management, a major that puzzles most people, has become popular.

Some universities in France have also set up similar majors, and the "luxury wind" has really blown up. The newly opened schools are all advanced business and economics colleges in Paris. Now this kind of major has formed a one-stop pattern, from elective basic courses to master's and MBA, students at all levels can choose to study.

?

Professional introduction

What is the major of luxury management? Personal superficial understanding of luxury management specialty includes: luxury brand marketing strategy, consumption concept and psychology, consumer groups and characteristics, consumer market segmentation and positioning, advertising and skills, market expansion and consumption growth, and even taxation and other professional knowledge.

Luxury management is actually a part of management. Offering basic courses such as Fashion Marketing, Luxury and Service Marketing, Luxury Industry Marketing and Management, and Luxury Advertising and Marketing. For advanced degrees, there are more detailed classifications, such as "Luxury and Fashion" MBA. In addition to luxury creativity and design, project engineering also includes products, markets and marketing.

Therefore, it is best to have a foundation of economic management or pure art design. The foundation of management science can have a general grasp and forecast of the market and consumers. If you have an artistic foundation, you can explain the design connotation of luxury goods at the time of sale.

In addition, in order to learn luxury management well, we must first understand what the categories of luxury goods include. In my personal concept, luxury goods are not just high-end luggage fashion! Generally speaking, it can include the following aspects: jewelry, high-end watches, high-end customized clothing, brand handbags, high-end cars, luxury yachts, high-end cosmetics, high-end alcohol and so on. The categories covered are still quite extensive.

?

Career prospects

What are the employment prospects of this major? Well, this is what bothers me the most! My personal opinion is that luxury goods are a rapidly developing field. At present, China is in a stage where people are keen on luxury goods, but the country lacks real luxury brands. But as for the ideal employment, I personally don't think so ... Simply put, if you don't have enough background and ability, which luxury company will hire you to do management work? In addition, did China have the background to be his own luxury brand in a short time?

What's more, more and more schools now offer this major, and there are more and more China students in it, so the competition will intensify after graduation. What makes you stand out in such a big environment?

Personally, I think these schools offer this major for the following reasons:

1, in line with China people's pursuit of luxury goods, set up related majors, attract more people to study and earn high tuition fees (really expensive);

2. Reserve professionals for luxury brands to enter the China market (even so, it is still rare for them to hold senior positions in some parts of China).

I chatted with a friend who once had professional experience in Hermes and Dior the other day. She also expressed her incomprehension about the current upsurge of luxury goods management in China, because according to her experience at that time, these big luxury brands would never open good internships or jobs to China students (not absolutely, but an objective statement of personal experience). The most common internship opportunity is to work as a clerk in a specialty store and receive local tyrants who snap up every day?

And many people who study this major around me, the current employment is basically concentrated in: luxury store clerk, or, professional buyer?

After reading these, are you really so keen on luxury management? Ok, then you can continue reading, because the following is the reference ranking of luxury management majors provided by SMBG for reference only ~ ~ And I want to remind you that there are also masters and MBA. The latter needs work experience ~?

In addition, for students studying luxury management, I have a personal suggestion: when choosing a school, we should not only consider the school ranking, professional ranking and curriculum, but also consider the urban environment where the school is located. Usually, if the school is located in international cities or tourist cities such as Paris, Lyon, Nice and Marseille, the surrounding luxury goods industries are developed and luxury goods enterprises or manufacturers are concentrated, there will be more opportunities for relative practice and cooperation between the school and related enterprises. ?

The last sentence: luxury goods are definitely a minority, so luxury management talents are also a minority ... meaning, take your time! ?