Summary of Personal Work in Tourism Industry

Summary of Personal Work in Tourism Industry

Article 1:

19XX is the 20th anniversary of China's brilliant achievements in reform and opening-up, and it is also a crucial year for Guilin to successfully realize its tourism "Ninth Five-Year Plan" and cross-century development goals. Since the beginning of the year, under the guidance of the National Tourism Administration, the Tourism Bureau of the autonomous region and other higher-level leading departments, under the correct leadership of the municipal party committee and the municipal government, and with the care and support of all relevant departments in the city, Guilin's tourism industry has conscientiously implemented the spirit of the 15th National Congress of the Communist Party of China, and expanded the tourism market in accordance with the strategic deployment of the "Three Strategies and Six Breakthroughs" of the Party Committee of the autonomous region, with the help of the merger of Guilin cities and cities. Focus on service, environment and order, and strive to do a good job in the city's Excellence; Driven by the spirit of the 15th National Congress of the Communist Party of China, we actively promoted the reform of enterprise management mechanism, and made efforts to minimize the adverse impact of the financial crisis in Southeast Asia and the catastrophic floods across the country on Guilin's tourism industry, and achieved positive results. In the whole year, * * * received 8.03 million tourists (including 465,438+million inbound tourists and 7.62 million domestic tourists), and the total tourism revenue reached 365,438+24 million yuan (including 92 1 10,000 yuan for foreign-related tourism and 22.03 million yuan for domestic tourism). The occupancy rate of hotels in the city is 58. 15%.

Main work

(A) adopt flexible promotion strategies to continuously expand the tourism market in Guilin.

1. Adjust the collection and management methods of tourism promotion expenses, and set up a promotion leading organization to lay a solid foundation for the smooth and effective promotion throughout the year.

At the beginning of the year, in view of the increasingly severe tourism situation affected by the Southeast Asian financial turmoil, the municipal government issued the Notice of the Municipal People's Government on Relevant Issues Concerning the Adjustment of Tourism Promotion Fees in a timely manner, and adjusted the collection method of tourism promotion fees; At the same time, a "Guilin Tourism Promotion Leading Group" was established, with the deputy mayor in charge of tourism as the leader and the heads of tourism, planning commission, prices, finance and other relevant departments as members. It not only provides a stable source of funds for tourism promotion in our city, but also makes the funds earmarked and used reasonably, ensuring the smooth development of various promotion work throughout the year.

2. Do a good job in market positioning and further expand Guilin's share in the inbound tourism market.

First, focus on consolidating short-term markets such as Japan, South Korea, Hong Kong, Macao and Taiwan. In the Japanese market, in March, taking the Guilin-Fukuoka route as an opportunity, a lean promotion team was sent to participate in the "West Japan Joint Promotion Activity" organized by the National Tourism Administration. In September, in order to attract more Japanese tourists to Guilin and consolidate the normal operation of the route in the early days, tourism enterprises were organized to go to Kyushu, Osaka, Tokyo and other regions for publicity in the name of the municipal government; In addition, NHK TV, Yomiuri Shimbun and Asahi Shimbun were invited.

I heard that the media interviews in Guilin promoted Guilin through their beer and received good results. Hong Kong, Macao and Taiwan markets, organize enterprises to participate in the annual Hong Kong Tourism Expo; Invite celebrities from the tourism industry and the press in Taiwan Province Province to attend the Guilin Tourism Forum to discuss the good strategies for strengthening tourism cooperation between Guilin and Taiwan Province Province; News media such as Radio Television Hong Kong, Phoenix TV Chinese Channel, Ta Kung Pao, Wen Wei Po, Asia TV and Taiwan Province Chaoshi were invited to visit Guilin or shoot Guilin tourism feature films, which were broadcast in Hong Kong and Taiwan provinces respectively, further enhancing the influence of Guilin tourism in Hong Kong and Taiwan provinces. The second is to actively explore the European and American remote markets. In June, together with several other popular tourist cities in China, we toured Western Europe for promotion, and successively launched rich and novel professional promotion activities in Zurich, Switzerland, Milan, Italy, Munich, Frankfurt, Paris, London, England and other cities, which improved Guilin's popularity in Western European countries. In the American market, taking the discovery of the remains of the US Air Force Flying Tigers during World War II in Maoershan, Xing 'an as an opportunity, two groups of promotion groups were organized to tour major cities in the United States, and people were sent to participate in the China publicity month held by the National Tourism Administration in Suda, an American citizen. Seize the historical opportunity of President Clinton's successful visit to Guilin, initiate and invite Xi 'an, Beijing, Shanghai, Hong Kong, Guilin and other cities to jointly promote the "presidential tour" to the United States and try their best to "fry" Guilin in the United States. The third is to seize the cold spot markets such as Russia, South Africa, the Middle East and India. Organize a promotion delegation to go to Russia with the National Tourism Administration for market research and promotion, and do a good job in the early development of the Russian market. At the same time, strengthen cooperation with foreign travel agencies, so that foreign travel agencies can help promote Guilin and improve the popularity of Guilin tourism in the above-mentioned cold spot markets when the city cannot carry out large-scale publicity and promotion for these cold spot markets due to financial problems.

3. Vigorously develop the domestic tourism market, strive to cultivate domestic tourism into a new economic growth point of Guilin tourism, and make up for the losses caused by the Southeast Asian financial crisis on inbound tourism through the steady growth of domestic tourism. Organize tourism enterprises to participate in Guangzhou International Tourism Fair and the first domestic tourism fairs in china international travel mart and Quanzhou. Organize enterprises to cooperate with Taiwanese business associations and foreign business associations to promote sales in five cities in Guangdong; Journalists from news organizations in Beijing, Guangdong and North China have been invited to visit Guangxi. Fujian, Jiangxi, Zhejiang and group tours; Broadcast Guilin tourism album in Hunan Satellite TV "Happy Camp" column; Advertisements of Guilin's summer vacation tour routes were published in Beijing Evening News, Beijing Boutique Guide, Yangcheng Evening News, Yantai Evening News and Xinmin Evening News, which greatly enhanced the influence of Guilin's tourism in developed areas such as South China, East China, North China and Central China, and set off Guilin's tourism fever again throughout the country.

These promotion measures have achieved remarkable results, not only effectively curbing the decline in the number of inbound tourists, but also achieving a steady increase in the number of domestic tourists. In addition, there were four rare tourist peaks throughout the year: more than 40 thousand Chinese and foreign tourists came to Guilin for the Spring Festival; On Labor Day, nearly 80,000 tourists visited Guilin. During the summer vacation, there were 30,000 inbound tourists and 200,000 domestic tourists. National Day and Mid-Autumn Festival are even more popular, with more than 70,000 tourists. Every day, 17 1 ships set sail from the Lijiang River, and 36,257 guests visited the Lijiang River. It is not enough to dispatch all the more than 750 coaches in the city, and we have to transfer vehicles from Liuzhou for support. On June 4th, 65438/KLOC-0, more than 8,000 people boarded the plane at Guilin Liangjiang International Airport, setting an airport record.

(2) Continue to strengthen tourism management and market supervision. Effectively solve the "hot" and "difficult" problems that tourists and citizens are generally concerned about, and strive to create a safer, more civilized and comfortable tourism market environment for Chinese and foreign tourists.

1, strengthen the supervision of the tourism market. While the tourism quality supervision and management office is constantly strengthening the daily supervision and inspection work, the staff of secondary institutions such as the Tourism Bureau often take advantage of holidays or work to go deep into the grassroots and the market to enrich the supervision team of the tourism market, and implement key monitoring and mobile monitoring on important areas and links such as scenic spots, shopping spots, stations and docks, restaurants, Lijiang River, etc., so as to keep abreast of market trends and solve and deal with various difficulties and problems encountered by tourists during their travel in Guangxi at any time.

2, in order to standardize the business behavior of tourism operators as the goal, dare to touch the real hard, severely investigate and deal with all kinds of illegal business practices in the tourism market. On the grounds that Chen Diansheng, a reporter of Xinhua News Agency in Liaoyang, published a report in Xinmin Evening News in Shanghai entitled "Why are you frustrated to visit Guilin, and the double-reed play knocked the population's stomach down", together with technical supervision, price and other relevant departments, the tour guide Tang He and the store (Guilin Oriental Jewelry Co., Ltd.) joined hands to "slaughter customers" and severely punished Guilin's tourism reputation. Taking this incident as a breakthrough, we will once again unite the public security, industry and commerce, price, transportation, technical supervision, taxation and other departments to comprehensively rectify the Guilin tourism market, clean up and rectify all jewelry industries in the city, and standardize the operation and service behavior of the jewelry industry; Convene a meeting of the city's accompanying personnel, designated tourist units and tourist ticket outlets to review relevant regulations; Severely investigate and deal with all kinds of unlicensed and unlicensed business practices in the tourism market; Resolutely ban all kinds of unhealthy trends such as flying hooks and hanging boats on the scenic spots and the Lijiang River, stalking and hawking; Resolutely crack down on illegal acts such as passing off the fake as the real, passing off the inferior as the good, and deceiving tourists in the tourism shopping and tourism entertainment markets, and achieved positive results. According to statistics, a total of 6 unlicensed tourist vehicles 16, 5 unlicensed tour guides 15, more than 50 unlicensed tourist vessels and more than 0/000 other illegal cases were investigated in the whole year, which effectively safeguarded the legitimate rights and interests of tourists and created a good tourism image of Guilin.

3. Improve the tourism complaint system, and take the lead in setting up a "Guilin Tourism Complaint Center" in tourist cities across the country, which has a quick response ability similar to "1 10", and is on duty 24 hours a day to handle tourists' complaints anytime and anywhere. /kloc-since the establishment of the center in August, 0/9, with the support and cooperation of all relevant functional departments in the city, all the work has been running normally and the social benefits have been good. By the end of 65438+February 3 1 day, the center * * * had received 606 calls, reports, consultations, help and suggestions, and received 2954 calls and letters, saving economic losses for Guangxi tourists by 2 1602 1.54 yuan, which was well received by Chinese and foreign tourists.

4. Strengthen the construction of trade associations and give full play to their role in market management. On the basis of the original associations, according to the types of tourism and the working characteristics of employees, several trade associations such as travel agency association, tour guide association, hotel association, tourism fixed-point association, jewelry association, etc. have been established respectively. By strengthening communication with the associations, the trade associations are actively guided to conduct internal self-education, self-discipline, consciously regulate their own business behaviors, and put an end to all kinds of violations, so that the associations and administrative departments can jointly do a good job in market management.

5. Strengthen the legal education of tourism and take the road of rule of law. Taking the promulgation of the Regulations on the Management of Tourism Industry in Guangxi Zhuang Autonomous Region (hereinafter referred to as the Regulations) as an opportunity, a grand publicity and consultation activity on tourism laws and regulations was held throughout the city, and tourism business units and individuals in the city were organized to study and discuss the Regulations and relevant national tourism laws and regulations. At the same time, the organization of professionals, combined with the actual situation in Guilin, formulated the "Measures for the Implementation of the Regulations on Tourism Management in Guangxi Zhuang Autonomous Region" (hereinafter referred to as the "Implementation Measures"). In the process of formulating the "Implementation Measures", the opinions of tourism operators were widely solicited and their reasonable suggestions were actively adopted. By taking these measures, tourism business units and individuals are urged to learn, know and abide by the law, and their legal awareness and concepts are constantly enhanced, so as to regulate the business behavior of tourism operators with the deterrent force of law and purify Guilin's tourism market.

(three) to carry out in-depth activities to create "China excellent tourist city".

1. According to the newly created scoring standards and requirements issued by the National Tourism Administration at the beginning of the year, and the problems found in the self-examination and self-evaluation of our city, the "Creation Headquarters" issued the Notice of Rectification for Guilin to Create an Excellent Tourism City in China twice, requiring all professional working groups to complete the rectification tasks detailed in the notice with high standards and strict requirements to ensure that every minute counts.

2. Strengthen the construction of tourism supporting facilities, assist relevant units, increase the number of tourist buses around the city, and open direct buses between Guilin-Lipu Fengyuyan, Guilin-Longsheng and Guilin-Resources, which greatly facilitates tourists to travel between scenic spots (spots) in the city.

3. Actively do a good job in urban beautification and greening. In order to make Guilin meet the evaluation and acceptance of experts organized by the National Tourism Administration with a good city appearance, and realize the goal of "being selected in the first batch and being shortlisted with high scores" proposed by the municipal party committee and the municipal government, the municipal government increased investment, and with the joint efforts of relevant parties, the greening and beautification projects such as "Three Lakes", "Three Rivers", "Three Roads", Lijiang Theater Square and Xiangshan Square were completed one after another during the year.

4. Actively improve the service function of tourist cities and accelerate the pace of Guilin's integration with international tourism. According to the establishment of the scoring standard, the toilets in all substandard scenic spots (spots) and stations in the city will be fully maintained and reformed; In the airport road, station, wharf, main street in the city and the road leading to the main scenic spots (spots) in the city, replace or newly set up public information graphic symbols or tourist complaint boards that meet international standards; Reconstruction and expansion of shipping terminals such as Pearl River, Di Yang and Yangshuo, and tourist passages from Guilin to Pearl River and Guilin to Di Yang, and installation of computer multimedia service facilities and "Internet" access system in hotels and restaurants above three stars in the city; IC telephone booths have been built in urban scenic spots, main streets and other places where tourists are concentrated, and Guilin's tourism service function is more perfect.

5, the implementation of clean vegetables aboard the system. According to the instructions of the municipal government, clean dishes were fully implemented on foreign-related cruise ships in Lijiang in mid-July; In mid-September, clean dishes were also launched on domestic cruise ships. The implementation of the clean-dish boarding system not only ensures the cleanliness of catering on board, improves the service quality of cruise ships, but also greatly reduces the pollution caused by the operation of cruise ships to the Lijiang River, which makes the ecological environment protection of the Lijiang River reach a new level and makes Guilin more capable of being selected as the first batch of excellent tourist cities in China.

6. According to the new star rating standards formulated by the National Tourism Administration and the criteria for establishing excellent tourist cities in China, provide business guidance for hotels applying for star rating and star promotion. Good results have been achieved. The service level and quality of hotels and restaurants have been significantly improved, and Gui Hu Hotel has been promoted to a four-star hotel.

7, strengthen education and training, and constantly improve the overall quality of tourism professionals. First, the general managers and department managers of travel agencies in the city were organized to take the national qualification examination for tourism industry, and 60 people passed the examination and obtained qualification certificates. The second is to arrange tasks for off-job training for nearly 240 tourism enterprises and institutions in the whole industry, and strengthen daily inspection and implementation, so that all tourism enterprises can achieve more than 80% off-job training. The third is to organize and hold five training courses for tour guides, two training courses for senior vehicle and vessel managers and four tours.

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