The role of tourism advertising

Travel advertising

Travel advertising is an important means invested and released by tourism companies to promote the sales of tourism products. Its functions are:

(1) Spread tourism information and attract customers extensively

The diversity of advertising media in modern society and the efficiency of information dissemination provide convenience for tourists to obtain advertising information and quick. Not only do tourists benefit from diversified choices, but also tourism companies benefit from it and promote the development of tourism.

(2) Promote market development and improve sales performance

Advertising builds a bridge between producers and consumers. Tourism companies increase their visibility through advertising and shape the corporate image. image, which is conducive to market development and increased sales of tourism products.

(3) Spread social culture and enrich cultural life

The basic connotation of tourism products is tourism resources. Therefore, tourism advertisements show the historicity and nationality of tourism resources by promoting tourism products. Sex, artistry, etc., to achieve the purpose of promoting goods. In the process, tourism advertising plays the role of spreading culture and improving aesthetic taste.