Experience economy and experiential marketing of tourism experiential marketing

The so-called experience economy refers to an economic form in which companies focus on services and use goods as materials to create memorable experiences for consumers. In the perceptual satisfaction stage, consumers do not value product quantity and quality, but pursue the consistency between the product and their ideal self-concept for an emotional desire. The understanding of the consumption characteristics of consumers has given rise to the experience economy.

Experiential marketing is a new marketing method that accompanies the experience economy. The so-called experiential marketing is the general term for all activities in which enterprises aim to meet consumers' needs for a beautiful experience, use service products as the stage, and tangible products as the carrier to provide them with high-quality experience products. Compared with product marketing and service marketing, experiential marketing aims to provide customers with valuable experiences and strives to attract and retain customers and obtain profits by meeting customers' experience needs.