TV University Tourism Psychology Assignment

Tourism psychology is an important branch of psychology. It is the promotion and application of psychological principles and theories in the tourism industry. It is scientific and reasonable in improving the quality of tourism services and the management level of tourism enterprises. It has positive practical effects in establishing tourism facilities and developing tourism resources as well as correctly adjusting interpersonal relationships in tourism activities

Before compiling the textbook, we extensively solicited opinions from teachers and students majoring in tourism in higher vocational colleges. Opinions on the use of the first edition of the textbook; in the writing process, the writing features of the first edition of the textbook were inherited, such as highly readable reading materials, highly operable practical training projects, etc., and at the same time, "project assignments" were adopted in the writing ideas. method to coordinate the content of teaching materials. Its specific characteristics are as follows: 1. Added "Project Assignment" module. "Project assignments" are comprehensive assignments that teachers guide students to apply professional theoretical knowledge and solve production practice in real (simulated) occupational situations with social service and technology application value. By completing comprehensive assignments, students can fully develop their job skills. Gain transferable knowledge. Each chapter in the textbook is equipped with a "project assignment" module to meet the needs of "project assignment" teaching. 2. Highlight the educational features of “project assignments”. "Project homework" takes the cultivation of students' professional abilities as the core in terms of teaching concept and aims at students' career development: in terms of teaching design, it uses work projects as the carrier and work scenarios as the driver. During the revision process of the textbook, a large amount of theoretical content in the previous edition of the textbook was deleted. Provides strategic measures in the tourism service process to strengthen students' practical capabilities. 3. Improve the teaching material system. We use a "project assignment" approach to coordinate the compilation of teaching materials, re-integrate the content of teaching materials, and break the artificial boundaries between traditional theoretical knowledge and practical skills. Integrate the teaching material content into several project assignments and design them into corresponding work scenarios (learning scenarios), so that students can independently acquire knowledge in actual (simulated) professional scenarios. 4． Reflect the direction of higher vocational curriculum reform. Coordinating the preparation of teaching materials in the form of "project assignments" is mutually reinforcing with the curriculum reform in higher vocational colleges. Many higher vocational colleges are undergoing curriculum reforms guided by "systematization of work processes", and "project assignments" are an important carrier of curriculum reform. , which provides a practical basis for the compilation of this edition of the textbook.

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Chapter 1 Introduction to Tourism Psychology Section 1 Tourism and Tourism Psychology Section 2 Psychological Factors Affecting Tourism Activities Chapter 2 Hotel Service Psychology Section Section 1: Front office service psychology Section 2: Room service psychology Section 3: Restaurant service psychology Chapter 3: Tour activity service psychology Section 1: Psychological tendencies of tourists during the tour Section 2: Tour guide service psychology Section 3: Other service personnel services Psychological Strategy Chapter 4 Tourism Transportation Service Psychology Section 1 Overview of Tourism Transportation Section 2 Tourists’ Psychological Needs for Tourism Transportation Section 3 Tourism Transportation Service Strategy Chapter 5 Other Service Psychology Section 1 Tourist Shopping Service Psychology Section 2 The Psychology of Tourist Complaints Chapter 6 The Psychology of Tourism Enterprise Management Section 1 Personality Differences and Management Section 2 Incentive Mechanism Section 3 Interpersonal Relationships in Tourism Enterprises Chapter 7 The Work Psychology of Tourism Enterprises Section 1 Fatigue Psychology Section 2 Stress Psychology Three sections on the mental health and mental health care of tourism workers