How to cope with the off-season of folk tourism

How to improve winter rural tourism

If you want to do a good job in winter rural tourism, you must firmly grasp the characteristics of the rural winter environment, seize the needs of tourists, develop and innovate new operating models, and introduce the new. , to create characteristics, winter may no longer be a season that makes major agricultural owners feel disappointed, and it is no longer isolated from tourism. Rural tourism can also play a unique winter card.

The first is to increase innovation in winter tourism products, especially in the integration of ice and snow tourism and folk culture, to form a batch of distinctive winter folk tourism products;

The second is to improve road and other tourism products Infrastructure and public services, ice and snow tourism destinations must improve road accessibility, strengthen comprehensive supervision of the winter tourism market, and prevent incidents such as cheating and robbing customers;

The third is to strengthen ice and snow tourism, rural areas Guide the supply and demand of tourism and other brands to allow tourists to go to quality tourist destinations. "We hope that the country will increase the length and added value of the ice and snow economy with ice and snow tourism as the core, and launch brand projects such as national ice and snow tourism as soon as possible to make high-quality enterprises more prosperous.

Winter rural tourism: how to make "off-season" "Rejuvenating

It is cold outside and warm inside, suitable for movement and stillness

It is cold outdoors in winter, and ice, snow and low-temperature resources are suitable for carrying out various forms of winter leisure activities. The indoors must be warm, especially if there is no In the southern region where central heating is provided, more attention should be paid to heating in winter. Carrying out entertainment, water play, hot spring bathing, DIY, and cultural experiences in warm indoors will greatly enrich the content of winter tourism activities. It is necessary to fully study the characteristics of indoor and outdoor activities. Organically combine the two, exploit their strengths and avoid their weaknesses, intersperse the activities, and focus on soothing to enhance tourists’ participation and experience.

Winter rural tourism: how to rejuvenate the "off-season"

Day and night are integrated, full of sound and color

In winter, the days are short and the nights are long. Resources such as ice, snow, and lighting should be used to enrich the travel experience during the day as much as possible. At night, the indoor environment should be kept warm and cultural and sports activities should be carried out appropriately. , such as concerts, food parties, singing and dancing performances, hot spring spas, etc., to drive away the low mood and sadness at winter nights. If conditions permit, outdoor bonfire parties, ice and snow lantern parties, etc. can also be held to increase the space for activities. Color and sound effects can overcome seasonal disadvantages, encourage everyone to actively participate, increase people's excitement and joy, and then enhance the experience.