What are the tourism majors?

I. Tourism Management Major

Courses offered: economic and business administration courses: tourism management, tour guide business, basic knowledge of tour guides, tourism policies and regulations, travel agency business, travel agency management, tourism geography, tourism psychology, tourism economics, travel agency operation and management, tourism marketing, tourism English, tourism accounting, hotel management, introduction to tourism, tourism culture, development and management of tourism resources, planning and management of scenic spots, tourism safety and tourism enterprises.

This major belongs to the State-controlled distribution major in the Catalogue of Undergraduate Majors in Colleges and Universities (20 12) newly issued by the Ministry of Education in September, 20 12. The professional code is120901k.

Training objectives: This major trains applied and compound talents who can meet the needs of modern tourism development, have high modern management theory accomplishment and systematic tourism management professional knowledge, have humanistic quality, international vision, innovative consciousness, entrepreneurial spirit, practical ability and social responsibility, and can engage in business, management, planning, consulting and service in various tourism-related enterprises and institutions as well as educational and scientific research institutions.

Second, the tour guide major

Courses offered: management foundation, tourism economics, Beijing tour guide foundation, national tour guide foundation, major scenic spots in Beijing, knowledge of Chinese language and literature, tourism regulations and professional ethics, tour guide business, general situation of contemporary Beijing, tourism history and culture, travel agency management, travel etiquette, Beijing English tour guide, tourism marketing, training courses accompanying the Forbidden City, local tour guide business, travel agency planning and scheduling, and comprehensive travel agency business.

Training goal: this major and English tour guides merged into tour guides 20 15. Cultivate talents with socialist core values, meet the needs of tourism development in the capital, have the characteristics of financial and trade talents, and have professional abilities such as explaining tourist attractions, tour guide services and tourism management; Social abilities such as teamwork, organization and coordination, dealing with unexpected problems, and learning and innovation abilities are high-end skilled tourism talents who are "caring, honest, responsible and able to calculate" in the service and management of scenic spots, tour guides and travel agencies.

Third, travel agency management major

Courses offered: introduction to tourism, tourism economics, tourism marketing, tourism resources, operation and management of travel agencies, financial management of travel agencies, accounting basis of tourism enterprises, tourism laws and regulations, basic knowledge of tour guides, tour guide business, development and management of scenic spots, and internship of travel agencies (planning, outreach, tour guides, etc.). ), scenic spot investigation and research, graduation thesis, etc. , as well as the main characteristic courses and practical links of each school.

Training objectives: This major trains high-quality professionals who have a solid theoretical foundation of travel agency management, economic management and modern business, master travel agency business and information science and technology methods, have the ability to use computer networks to carry out travel agency business and business activities, and engage in the development, application and management of modern travel agency management and e-commerce system (who have obtained the qualification certification of travel agency dispatcher after passing the examination).