What does the whole VI system include?

From a psychological point of view, image is a psychological appeal for people to reflect objective entities. Brand image refers to the personality characteristics of an enterprise or a commodity in the hearts of the audience, and through its image, it triggers the emotional factors of public cognition of the brand. Brand image is inseparable from brand, which includes brand name, packaging and advertising design. It is a very important external factor of brand, and designers must attach great importance to the shaping of brand image.

2. Corporate image

Corporate image refers to the overall impression formed by enterprises in people's minds through visual and auditory senses.

Elephant. The overall image of an enterprise is generally reflected by a symbol with comprehensive characteristics of the enterprise. On its own, it

It is the core of enterprise culture construction; As the external expression of enterprise spirit, it is the perception and impression of the whole enterprise by the internal enterprises and the public. The image of an enterprise or brand is very important for its future development, and the subjective efforts of an enterprise will have a positive impact on its image. Therefore, it is necessary to grasp the image building of an enterprise and strive to make it understood and accepted by all sectors of society and public opinion.

3. City image

City image usually refers to the overall impression of a city (or a specific block) and constitutes this impression.

There are many basic factors, such as shops, shopping malls, roads, living facilities, tourist attractions and so on. In a sense,

Urban planning, urban management and city appearance construction are all related to the city image, but they are relatively independent and have a unique relationship. one

The positioning of the city image depends on the distinctive characteristics of the city in this period, combined with the development strategy of the city,

Specify the corresponding city image planning, and shape the city image in line with the times and environment. In the city logo, only the most prominent features of the city are selected and presented to the viewers through simplified visual elements, so that they can find their sense of identity in the VI series, which embodies the cultural heritage of the city. Positive image. In the contemporary society with the rapid development of information,

If an advertisement simply publicizes product information, it is far from achieving the purpose of improving marketing performance, so many advertisers find celebrities in various fields to carry out product endorsement activities to promote product sales. The combination of celebrities and VI design is a natural combination point, and merchants are always willing to use the aura of celebrities.

Expand brand awareness, stimulate social effects, narrow the distance with consumers, and finally achieve the purpose of guiding consumers to buy goods.

5. Institutional image

Institutions generally refer to organizations, institutions or colleges, which belong to institutions specially established by the state and have many types. State-run institutions include opera houses and courts. While most private organizations focus on training. Different institutions have different working systems and attributes. According to the characteristics of the organization, the VI system is designed according to its image.