Understanding of tourism management major

Understanding of tourism management major: Tourism management is an emerging discipline that studies tourism business management.

Research direction of tourism management major:

1. Tourism enterprise management: The direction of tourism enterprise management studies the theory, method and application of tourism enterprise management based on the characteristics of tourism service enterprises. The main content Including: the basic theory of tourism enterprise management; the characteristics of tourism demand and the combination of tourism services; the characteristics of tourism enterprise management, etc.

3. Convention and exhibition service and management direction: including basic theories and methods of convention and exhibition service and management, familiarity with the organization process of conferences and exhibitions, practical convention and exhibition tourism management services, convention and exhibition marketing and customer service, venue management, Booth design, engineering construction, exhibit transportation, business services, exhibition hall cleaning, garbage disposal, catering services, exhibition marketing concepts, etc.

4. Tourism culture: Help people correctly understand and understand the social impact of tourism activities, handle the harmonious unity between the economic benefits and social benefits of tourism, and promote the overall, comprehensive and sustainable development of the reception area. progress.

5. Tourism regulations: legal and regulatory issues in the development process of the tourism industry.

6. Tourism economy: the economic impact and economic motivation of the tourism industry.

7. Tourism psychology: the generation and psychological motivation of tourism behavior.

8. Tourism education "Tourism education teaching rules.

9. Tourist attraction planning: Tourism planning is an overall deployment process of the development goals and implementation methods of the tourism system within a regional complex. .

10. Eco-tourism: Promoting the sustainable economic and social development of eco-tourism destinations is an important purpose of developing eco-tourism, which is embodied at both the individual level of the residents of the tourist destination and the overall social, economic and cultural level of the tourist destination.

Research objects of tourism management major:

The research scope of tourism management discipline focuses on the study of tourism enterprise management, tourism development and tourism marketing, exhibition services and management and other business fields. . An economic sector that provides tourists with various service services and obtains economic benefits based on tourism resources and service facilities. Tourism is a comprehensive economic undertaking that involves many sectors of society. Economic activities consist of three major sectors: travel agencies, tourist hotels and tourism transportation.

Tourism has existed as an activity for people since ancient times. It is accompanied by religion, tourism, commerce, adventure and cultural exchanges. Activities are carried out. Tourism as an industry has developed relatively rapidly with the development of social productivity and the improvement of people's living standards. Travel and sightseeing activities have become a part of people's lives. The improvement of transportation has also promoted the tourism industry. development.