How to distinguish green tourism?

green tourism

English name:

green tourism

Definition:

It is an optional tourism, which has a certain connection with rural tourism, has the environmental compatibility of natural tourism and has little or no impact on the ecology of the destination.

In the 2 1 century, "green" was regarded as a symbol of civilization and was revered, loved and protected by human beings all over the world. It is also in such a general atmosphere of "green worship" that green economy, green consumption, green marketing and green GDP have set off a "green revolution storm" on a global scale, and green tourism is among them. Tourism is known as "eternal sunrise industry" because of its great development potential. 2 1 century, tourism has become a new tourism trend. [5]

Green tourism has broad and narrow definitions. Green tourism in a broad sense refers to various tourism products and services characterized by being close to the environment or environmental protection. In a narrow sense, green tourism refers to a kind of fashionable tourism based on protecting the environment and ecological balance, staying away from noise and pollution, getting close to nature and getting healthy spiritual interest. It usually refers to rural tourism, that is, activities that take place in rural areas, mountains and fishing villages.

Green is often used as a metaphor for "environmental protection", "returning to nature" and "life", while green tourism is just a metaphor, which is used to guide the development direction of tourism in environmental management. It can be understood as similar to the concepts of sustainable tourism and eco-tourism, that is, while providing comfortable, safe and healthy products for the society, we should make rational use of resources and protect the ecological environment with a responsible attitude towards society and the environment. Green tourism integrates the concept of sustainable development and runs through the idea of harmonious coexistence between man and land. Therefore, green tourism means that tourists, hotels, scenic spot managers, travel agencies and tour guides must respect nature and protect the environment in all aspects of the whole tourism process. Green tourism is based on understanding, protecting and not destroying the natural ecological balance. It is a comprehensive embodiment of economic development, social harmony and environmental value. It requires operators and tourists to raise their awareness of environmental protection.

As a new form of tourism, green tourism has multiple functions such as sightseeing, vacation, rest, scientific investigation, exploration and popular science education. For tourists, it is not only a pleasant experience, but also a learning experience. It does not simply use the natural environment, but relies on the parallel relationship between nature and tourism, and travels on the basis of awe of nature and environmental awareness. It increases the opportunities for tourists to get close to nature and deepens people's understanding of life.

Authentication system

Green tourism pursues the road of sustainable development. With the development of tourism, the infrastructure construction of tourist destinations has been strengthened. When people's income increases, natural and cultural heritage is effectively protected, and exchanges between tourists and people in tourist destinations are realized, tourism also needs to implement stricter environmental management standards. At the same time, with the improvement of people's awareness of environmental protection, tourists will consciously seek "green vacation" and environmental protection tourism services. Based on this demand, the World Travel and Tourism Council, the world's largest travel and tourism industry summit organization, began to advocate the implementation of "ISO 14000" series standards and "Green Earth 2 1" certification in the tourism industry in the early 1990s. By 265438+the beginning of the 20th century, "ISO 14000" and "Green Earth 2 1" have become internationally recognized certification marks for the sustainable management of environmental quality in the travel and tourism industries, magic weapons for the sustainable development of tourism, and stepping stones for the tourism industry to enhance its competitiveness and enter the international market. [ 1]

Green globe 2 1

Green Earth 2 1 is a global reference, certification and improvement system for sustainable tourism. Guided by the 2 1 century agenda and the principle of sustainable development of Rio Earth Summit Forum, it provides a sustainable tourism path for companies, communities and consumers. It was founded by the World Tourism Council (WTTC) on 1993, and by 2008, it had more than 50 member countries. 1999, Green Ball 2 1 century standard was issued, and independent audit began. 200 1 further upgrade, implement the annual reference system for actual environmental improvement. It promotes four standards: Green Earth 2 1 company standard; Green global 2 1 community standard; Green earth 2 1 international ecotourism standard and green earth 2 1 design and construction standard. All levels of Green Earth 2 1 participants should be updated once a year. Participants are divided into three categories: A = affiliation/cognition, B = benchmarking, and C = certification. For Class B and Class C, reference and certification should be carried out every year, that is to say, it is necessary to test the realization of the set goals and promise continuous improvement. This strengthens the credibility of the Green Earth 2 1 brand and prevents the abuse of the Green Earth 2 1 brand.

This standard has been popularized in many countries. The tourism development law of the government of Barbados, a Caribbean island country, stipulates that all enterprises that have passed the certification of Green Earth 2 1 can enjoy the preferential tax reduction of 150%, which stimulates the self-discipline of enterprises, and the government also reduces a lot of investment in environmental protection governance every year. The main task of Green Global 2 1 China Representative Office is to establish cooperative relations with relevant state administrative departments, and be responsible for organizing, implementing and coordinating the certification services provided in China, and providing various auxiliary services required in the implementation process. Jiuzhaigou, Huanglong, Sanxingdui Museum, Shunan Bamboo Sea Scenic Area, Zhejiang World Trade Hotel, etc. Has passed the certification of this standard.

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safeguard measure

Conceptual hierarchy

It is necessary to change two traditional concepts: first, "tourism is a smokeless industry"; Second, "environmental investment is the burden of tourism enterprises". It should be recognized that the development of tourism will have a negative impact on the environment, and environmental investment is an important competitive means of tourism. For example, Liusen Lake Resort in Switzerland emphasizes that "enjoying nature is more important than enjoying comfort"; The Black Swan Group in Vienna, Austria, proposed "providing recycled items and reducing waste"; The tourism industry in the United States has also formed a sense of "safety and no pollution".

Social and economic system level

① Establish a code of ethics for tourists: let tourists realize that a high-quality travel experience depends on the protection of natural resources. Establish the principle of purchasing only products from companies that are responsible for the environment.

(2) Code of Ethics: Tourism enterprises should develop and operate in an environmentally sensitive way, protect the natural environment, and never engage in animal fur tourism commodities.

(3) Industrial guiding principle: the government attaches importance to the balance of multiple goals and the coordination of multiple interests.

scientific and technological level

① Freeze and recycle garbage.

② Building green tourist facilities: building tourist accommodation facilities that depend on nature, retaining typical architectural styles, building fewer reinforced concrete high-rise buildings, adopting architectural styles that are in harmony with the surrounding environment, using local building materials as much as possible, and using recyclable building materials.

③ Save energy and use green energy; Save resources and use renewable energy; No coal, no electricity, no oil; Use solar energy and geothermal energy to reduce the growth of petroleum energy consumption, reduce carbon dioxide emissions and protect natural resources. Save water in daily operation; Reduce the use of detergents to avoid water pollution; Paper recycling.

④ Developing green food.

⑤ Building green traffic. [4]

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World-famous green tourism organization

Toronto Green Tourism Association

The aim of Toronto Green Tourism Association is to guide Toronto's tourism industry to a sustainable future and develop it into an industry with good ecology, promoting and supporting local economy, and appreciating and respecting multicultural and natural heritage. The association believes that green means: ecological responsibility; The vitality of the local economy; Cultural sensitivity and rich experience.

The 10 green tourism modes advocated by Toronto Green Tourism Association are:

Green thinking, green dream: always ready, crazy about it.

(2) Prepare for eco-tour.

③ Green Walking: Choose green means of transportation (walking, riding rickshaws, trains, buses, bicycles, etc. ).

④ Green residence: Choose green accommodation.

⑤ Green diet: Eat local organic food.

⑥ "3R": reduction, reuse and recycling.

A) Reduce your ecological footprint: Do less; Buy less: buy only a small amount of local handicrafts, organic food and environmental protection products.

B) Reuse: Toronto is a place full of opportunities for reuse.

C) Recycling: Help Toronto reduce garbage together: There are cans, plastics, glass and so on in the blue trash can. And the gray trash can is filled with newspapers, cards, etc.

⑦ Green shopping, green consumption and green business.

Indulge in green and healthy things (interacting with nature).

9 spread and share the concept of green tourism.

Attending to take action.

British Tourism and Environment Forum

Britain has a world-famous tourism and environment forum to promote the concept of green management to tourism enterprises. Encourage tourism enterprises to participate in the green tourism enterprise plan, similar to the British BS7750 plan and the European Union's ecological management and audit plan. Enterprises are willing to participate in this plan, but they must promise to operate tourism business in an environmentally responsible way, set their own environmental improvement goals, and then accept public evaluation. The Scottish Tourism and Environment Task Force has formulated five green standards: the production behavior of any enterprise must not harm the environment; Through high-standard design, it is produced in a way that represents local history and cultural traditions; Use local staff and adopt local technology; Production in a way that can make sustainable use of specific local resources; Monitor the environmental impact of the project and take corrective measures when necessary. [3]

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Personal Behavior Reference in Green Tourism

In the practice of green tourism, pollution-free tourism can be realized as long as the principles of ecological wisdom are followed when arranging transportation, preparing food and designing activities.

(1) Use the least polluting means of transportation.

(2) Minimize the use of over-processed and packaged foods and beverages.

(3) Try not to bring disposable goods.

(4) Take away all personal belongings and never leave garbage.

(5) Try not to make a fire.

(6) Don't disturb wild animals and don't hunt or pick plants.

(7) Do not interfere with the life of local residents.

(8) Keep quiet and try not to use the record player or speakers.

(9) Bring as few high-tech products as possible.

(10) Observe the instructions of the tourist attractions management authorities and pay attention to fire prevention.

(1 1) Choose the distance and destination suitable for everyone's physical strength and interest, and collect the facilities of scenic spots and tourist spots.

(12) Carry out activities that are both educational and can fully enjoy nature, such as sketching, bird watching, visiting farms and playing group games.

(13) Enjoy natural beauty while exercising, such as cycling, boating, walking, Tai Chi, Qigong and yoga.

We should try our best to follow the green principle of "no pollution" and design the most beneficial diet for human beings and the earth:

(1) Use containers that can be reused many times, such as lunch boxes and kettles, and reduce disposable paper or plastic tableware.

(2) Eat fresh food and reduce canned or other packaged foods.

(3) Eat more fruits and vegetables, dried fruits and nuts, and eat less meat.

(4) Try to make your own food and drinks, such as sandwiches, salads, sushi, desserts, juice, tea, etc.

(5) Enjoy the sounds of nature, reduce man-made noise and appreciate the quiet atmosphere of nature.