What is it to build a modern tourism industry system in Dawuyi Tourism Circle?

To build the Great Wuyi Tourism Circle, we should firmly grasp the two core elements and key selling points of culture and ecology, carefully design the development path of the Great Wuyi Tourism Circle with the integration of culture and ecology, and enhance the historical patience and strategic determination of the integrated development.

The tourism industry of Dawuyi should give consideration to both traditional and emerging formats: on the one hand, improve the layout of the tourism industry around the six major consumption of housing, transportation and entertainment, and strive to increase the proportion of the three non-basic consumption of transportation and entertainment; On the other hand, according to the development requirements of tourism development from sightseeing to leisure vacation, we should actively cultivate new formats such as health preservation and outdoor sports, and build a modern tourism industry system with harmonious culture and ecology.

The development of tourism must be implemented in tourism products, and efforts should be made to fill the shortcomings of insufficient supply of cultural eco-tourism products. Focusing on the active protection and inheritance of Zhuzi culture, we will highlight the brand position of Zhuzi cultural tourism, promote Zhuzi culture to enter the public, and incorporate "Zhuzi Road" into the top design of "2 1 Century Maritime Silk Road". Strive to build some of the most beautiful high-speed rail tourist routes and golden road tourist routes, and truly realize that "the Tao lies in Wuyi and the principle lies in the world."

The development of tourism products must be implemented in tourism brands, and efforts should be made to fill the shortcomings of the brand of "Fresh Fujian" and promote the extension, upgrading and concrete cognition of the brand connotation of Dawuyi tourism circle. Follow closely the domestic marketing promotion and overseas marketing promotion of "Qingxin Fujian" of Provincial Tourism Bureau, build the international brand carrier of "Wuyishan", and drive the south wing and east wing of the circle to form a series of destination tourism brands.

It is necessary to highlight the dominant position of enterprises and markets. Enterprises and markets are the core forces to construct the Great Wuyi Tourism Circle. To give full play to the leading role of enterprises and markets, we should start with supply and demand: on the one hand, we should vigorously cultivate the main body of the tourism market, on the other hand, we should make enterprises bigger and stronger. On the other hand, vigorously cultivate the tourism market, focusing on tangible markets such as festivals and exhibitions and intangible markets such as the Internet and advertisements, cultivating the domestic market and developing the international market.

The key to highlight the dominant position of enterprises lies in investing in tourism human capital. During the "Thirteenth Five-Year Plan" period, we should focus on investing in cultivating entrepreneurs, professional managers and modern industrial workers, and form a human resource system for enterprise development led by entrepreneurs and professional managers, supported by various experts and based on various industrial workers.

To highlight the dominant position of the market, we must play a decisive role in the allocation of resources. Deepen the reform of state-owned enterprises, accurately define the functions of all kinds of tourism state-owned enterprises, promote tourism state-owned enterprises to improve the modern enterprise system, break monopoly and introduce competition, create conditions for the non-public economy to participate in the tourism development of Dawuyi, and promote "Fujian people in the province, Fujian people outside the province and Fujian people overseas" to actively participate in the tourism development of Dawuyi. At the same time, improve the factor market, make full use of "two resources and two markets" inside and outside the province and at home and abroad, and improve the tourism construction land market, tourism financial market and tourism human resources market.

Improve the government's promotion mechanism. The government is the leading force in the construction of Dawuyi tourism circle, providing institutional mechanisms for the governance of Dawuyi tourism circle, development strategies, development plans and policies for the development of Dawuyi tourism circle, creating a good development environment for tourism enterprises to invest and operate, providing high-quality public services, and providing tourism consumers with a market environment for independent choice and consumption, sightseeing and leisure. It is necessary to give full play to the enthusiasm of provincial departments, municipal governments and county governments in building Wuyi tourism circle, break the interest barriers of regional division and departmental division, promote the modernization of government governance system and governance capacity, and focus on eight tasks:

The first is planning. Work out the overall planning, special planning and project planning of Dawuyi tourism circle with high starting point, high level and high standard. The second is investment. We will promptly set up a "Dawuyi Tourism Investment Fund" to attract social capital and private capital to participate in Dawuyi tourism development. The third is infrastructure. Realize the interconnection of inter-regional transportation infrastructure and comprehensively improve the tourism Internet infrastructure. The fourth is public service. Improve the tourism distribution system of Dawuyi, focusing on the construction of tourism toilet revolution project, tourism distribution system project, tourism through train project, tourism camp project and tourism safety project. The fifth is market supervision. Innovate the supervision mechanism of tourism market and safeguard the legitimate rights and interests of tourism consumers. The sixth is departmental cooperation. Establish a leading group for the construction of Dawuyi tourism circle, safeguard the values of Dawuyi tourism circle and implement the development demands of Dawuyi tourism circle. Seventh, regional cooperation. Establish a joint meeting mechanism of regional cooperation in Dawuyi tourism circle to promote the integration of regional tourism economy. Eight is capacity building. The construction of the Great Wuyi Tourism Circle requires the systematic integration of governments at all levels, and requires the provincial, city, county and township governments and relevant administrative villages to provide systematic, holistic and coordinated services, especially the services of county and township governments.