Traditional Culture Encyclopedia - Travel guide - What are the main aspects of the application of mobile Internet technology and mobile communication technology in tourism?

What are the main aspects of the application of mobile Internet technology and mobile communication technology in tourism?

The application of mobile Internet technology and mobile communication technology in tourism mainly reflects the following aspects:

1. Information

The media short message service represented by news customization is the earliest and widely used short message service for many ordinary users. For websites like Sohu and Sina, news SMS is almost zero cost, and they can provide almost the best media SMS service in China. This information customization service has moved from news to all areas of social life, such as stocks, weather, shopping malls, insurance and so on.

2. Communication

Mobile QQ helped Tencent to become the first information sender of Monternet. Through QQ messenger service, mobile phone users and QQ users can realize two-way communication, which greatly increases the value of the two communication services at once. Entertainment SMS business has been regarded as the most promising business direction. During the World Cup, SMS entertainment products launched by major SP were well received by users, and their usage increased dramatically.

Basic features of mobile Internet technology:

1. User experience is paramount: If a commodity or a service wants to succeed, in the era of mobile Internet, who knows more about consumers' needs and how to understand consumers' simple and accurate user experience will determine the size of its explosion energy. It must start from the first contact with consumers, and the more accurate the better.

2. The profit strategy should not be quick success and instant benefit: these customers may have only used the simple functions of mobile phones, and the strategy of profit model needs enterprise and easy-to-understand guidance. The powerful platform of mobile Internet has become all-round and three-dimensional.

3. Find the core competitiveness of the business: the information closely related to the location of this item, the most lethal form, and this service that integrates the functions of location, search and accurate database will definitely raise the mobile phone to the realm of changing the world.

above content reference: Baidu Encyclopedia-Mobile Internet Technology