Traditional Culture Encyclopedia - Travel guide - Why should scenic spots increase publicity?

Why should scenic spots increase publicity?

Increasing publicity will help enhance the development vitality of scenic spots.

1. Develop unique longevity cultural tourism products, create high-quality routes, and enhance the attractiveness of scenic spots.

2. Flexibly use tourism trade fairs, TV and radio stations, car body advertisements, in-car TVs, mainstream newspapers and periodicals, outdoor billboards, color page albums, WeChat network platforms, etc. to promote scenic spots and effectively cover tourist groups.

3. Improve travel agency cooperation management methods, further enrich key customer source marketing policies and travel agency reward policies, and promote a significant increase in the number of tourists transported by travel agencies. Implement a satisfaction survey system to provide targeted basis for improving service levels.