Does anyone know the tourism marketing plan of a travel agency in Chongqing?

Does anyone know the tourism marketing plan of a travel agency in Chongqing?

Activity theme: Audi Toy Story - Happy Family Celebrating Children's Day

Activity purpose: 1) Establish Audi’s family characteristics and increase the brand’s influence on families

2) Promote the smooth launch of 219 new products

Target objects: 5-12 years old, mainly boys, accompanying one of them Parents or relatives who are getting up

Main products: 219, 217, 218, 262, 215

Venue/Time: Next to the park and playground, May 31 to June 1< /p>

Key points of the activity: 1) Highlight the core of family affection

2) Connect the game with the product and the core of family affection

3) Influence as many families as possible to seek college students Tourism marketing plan

Search the Internet for social T social T vertical T horizontal T learning (remove T). The sales philosophy in the book is very in-depth and very practical. It is currently being serialized. Please read it. I hope it can help you in the South Africa World Cup. Tourism marketing planning plan

I can’t help you. Although I studied finance, I am still not familiar with marketing planning - -~

May the Lord bless you... Recruit one Member-based marketing plan for travel agencies.

Pre-deposit system points can be used as gifts or actual points can be used as tickets or expenses

Membership system is bound to have points consumption, which will be the main idea of ??expanding the application of points

In addition, the membership grading system, preferential measures for allocating members, annual fees, etc. must be considered

The marketing plan is too long to write for you, but one thing that all membership systems must pay attention to is the later stage. Only in this way can colorful activities provide good member returns and attract more tourists to your plan

Therefore, any marketing plan must focus on later expansion as the main goal, and be close to users, close to life, and improve the personal system. In official terms, it is people-oriented and has a dedicated user travel consultant and sales staff. In fact, this title can be used, but from a psychological point of view, it will give customers a different feeling

Of course, there are many ideas that still need to be based on Actual departure

Finally, the reason why I answer your question is that my dream is to be a planner, but it has never been realized. Good luck to you. How to maintain tourism marketing in off-season

1. Price Factors

The current economic development status of our country determines the consumption concept of our consumers. Most consumers are quite sensitive to prices, and their consumption level is still at a low level. From the situation of off-season promotions, It can be seen that price plays a leading role, such as the hot sales of down jackets in Zhengzhou and other places this summer. The sales volume of some brands of down jackets actually exceeded the sales volume in winter.

2. Event guidance

In the off-season, certain major events may change the status quo of the off-season. For example, when Russian President Vladimir Putin visited the Shaolin Temple, it was not originally a peak tourist season, but His arrival not only increased the passenger flow of Shaolin Temple, but also enhanced the brand image of Shaolin Temple. Tourism planning and marketing agencies pointed out that even in the off-season, tourism consumers still have needs. Only by finding this demand and guiding it with scientific marketing strategies can tourist attractions truly achieve the goal of staying in the off-season.

3. Change business concepts

Once the tourism off-season arrives, people will think that tourists will not come to scenic spots again. Therefore, they relax market research, do less promotional activities, and do less customer visits. The sales volume is also reduced, which directly leads to the rigidity of the business strategy. The result is that the sales performance is getting lower and lower, and tourist attractions often blame it on the arrival of the off-season. This repeats, creating a vicious circle.

4. Strengthen personnel management

In fact, developing marketing strategies during the off-season can effectively improve the operating results of tourist attractions. Under normal circumstances, scenic spot operators choose to carry out various promotional activities during the peak tourist season, and adopt tight operating methods during the off-season. For scenic spots that do not have advantageous geographical location and resources, promotion in peak seasons will inevitably not be able to compete with advantageous scenic spots, and the marketing results will be little. However, if carried out in the off-season, it can avoid competition from other scenic spots and produce good operating results. Off-season marketing often dampens sales staff's enthusiasm for work and lacks enthusiasm to develop the market.

5. Saving expenses

Industry insiders believe that tourist attractions should control expenditures during off-season sales. When necessary, scenic spots can establish websites and blogs to release scenic pictures of the scenic spots online, reducing expenditures on promotional activities. We must do a good job in management from the following aspects: (1) Strengthen the management of salespeople. (2) Establish reasonable guidelines for marketing expenses and strictly implement them. (3) Establish and improve the marketing expense supervision mechanism.

Creative planning plan for Guilin tourism marketing

I write my own homework. I always had to write these things back then.

Now think about it, in order to complete the tasks given by the teacher, I went out with the team to make investigation reports. At that time, I didn’t know anything, but after completing it, I started to find that I was very interested in planning things. Haha, it is easy to cultivate people to use their brains. Habit.

Now that I look back at work, it is also a kind of training. Don’t blame the teacher for assigning heavy and boring topics. Try to do it yourself, and you will always gain something.

The elements to consider when expanding Guilin’s tourist source market include: time and season, tourist destinations, source of tourists, publicity and promotion methods, arrival channels and other very basic elements.

Good luck to you! Which campus is where I study Hainan University's Marketing (Tourism Marketing) major?

It's on the main campus, Haidian Island, Haikou. Talk about the differences and connections between the two courses of tourism marketing and tourism marketing

This course is one of the main professional courses in the tourism management major of higher education self-study examination. It is a professional basic course designed to cultivate and test the basic theories, basic knowledge and basic skills of tourism marketing for self-study candidates.

The "Tourism Marketing" course is a highly theoretical, practical and comprehensive subject. It studies the development laws of tourism economic activities and explores a series of theories and methods of tourism and tourism enterprise marketing activities. Tourism marketing not only discusses the basic principles and methods of the tourism market theoretically, but also summarizes the experience in tourism marketing and management, and summarizes the basic ideas, concepts, steps, operation methods and tourism marketing of tourism. Basic skills of management provide a complete set of practical management ideas, theories and methods. Tourism marketing emphasizes theory, science and practicality.

The main features of the "Tourism Marketing" course are as follows:

First, it highlights two key issues: the basic theory of marketing and the uniqueness of tourism marketing.

Secondly, it systematically and comprehensively introduces the basic theories, basic ideas and concepts of marketing, and also comprehensively analyzes the particularity of tourism marketing. The universality and particularity are perfectly integrated. combine.

Third, the organic combination of theory and operability. This course not only provides an introduction to tourism marketing theory, but also provides scientific, standardized and operable methods and techniques.

Fourth, it provides a large number of basic methods and skills for practical tourism marketing operations, which plays a guiding role in helping students analyze and solve problems.

Fifth, adapt to the development of the current international market and international tourism trends, and be more in line with the needs of the development of the times based on concept innovation.

The purpose and task of the "Tourism Marketing" course: Through the study of the basic theories and basic methods of tourism marketing, candidates can master the basic theories, basic ideas, and basic methods of marketing and tourism marketing. Skills and scientific operating procedures of tourism marketing, laying a good professional foundation for future engagement in tourism marketing, tourism management and related work.

2. Course Objectives and Basic Requirements

(1) Course Objectives

The objective of the "Tourism Marketing" course is to enable students to gain a good understanding of the Have a systematic and comprehensive understanding and mastery of the basic concepts of tourism marketing, the development of marketing concepts, and the updating of tourism marketing concepts and methods. Master the basic steps and basic ideas of tourism marketing activities; master the basic methods of analyzing tourist purchasing behavior; master the basic procedures and operational skills of tourism market segmentation and tourism marketing, and also master the targeting of different market segments. , different internal and external environments, but should choose various marketing strategies; according to the particularity of the tourism market and its own development trends, grasp the concept of tourism service marketing and the basic strategies and basic method skills of service marketing; at the same time, understand tourism marketing information methods of obtaining and the basic steps for tourism marketing information research; master the basic knowledge and skills of marketing strategy management, marketing plan formulation and marketing organization management; you must also grasp the pulse of the development of the times and understand international trends in tourism marketing strategies New developments, new ideas, and new achievements. Lay a solid theoretical foundation for future study and practical work.

Does anyone know about Shaanxi Travel Agency?

Shaanxi Travel Agency - (029)87256666

Fourth floor, Yunlong Building, Duanlumen, Xi'an

Shaanxi Travel Agency - (029)82081318

[Shaanxi Province. Xi'an City] No. 15 Chang'an North Road Provincial Tourism

. Shaanxi Zhonggang Travel Agency - (029)87269632

6D Xihuamen Street, Xi'an

No. 53, Jiefang Road, Xi'an City. Does anyone know if the travel agency in Chongqing is hiring now?

If you are not getting paid for your internship, find a travel agency you like and recommend yourself. Now that travel agencies are in peak season, there is generally no problem