Present situation and future of in-depth tourism

Deep tourism is in the ascendant in China, but it is far from reaching its peak. The survey shows that at present, Chinese people's tourism purpose is still mainly leisure and relaxation, and in-depth tourism is only a few behaviors. On the one hand, this is related to the over-concentration of holidays and the relatively bad domestic tourism environment. On the other hand, tourist destinations are keen on creating scenic spots and do not pay attention to the protection of historical and cultural landscapes.

Tourism is called sunrise industry, and in-depth tourism is the sunrise in the sunrise. With the growth of China's economic strength and the improvement of people's living standards, in-depth tourism will surely usher in its spring.

The implementation of the new tourism law has undoubtedly put forward a major test for the operation mode of traditional travel agencies. Ultra-low-priced or even negative-priced group tours may no longer exist. In-depth tourism will be more and more familiar to the public.

In this context, Le Yi Tourism, Chiba Tourism, Six-person Tour and other well-known online travel websites in China have successively launched in-depth travel routes. In particular, the concept of in-depth tourism advocated by Le Yi Tourism: "It is not a tour here, but a real life experience elsewhere", which is an accurate interpretation of the concept of in-depth tourism.