Yang Yong’s program script

Beijing TV station's "Intellectual People"

Commentary: Going straight south from the vast north, there is a new term called "Southern Drifters". He records a unique group in the immigrant city. In the trap of pure desire and beauty, their survival and struggle rewrite their endless destiny. Their inner ideals made them give up their already firmly held identity, status and comfort, and join the ranks of immigrants with an uncertain future. In April 2005, we traveled south from Beijing to Shenzhen to find a "Southern Drifter" who had stayed in Shenzhen for 18 years. Through his story, we were eager to see the unknown behind the success of the "Southern Drifter". Sighs and experiences.

Host: Some people say that character determines destiny, but in fact, experience can also make a person. Our protagonist in this episode, Yang Yong, chairman and general manager of Shenzhen Rishen Business Group, is one. A person with three first-line life experiences. His three points are Inner Mongolia, Beijing, and Shenzhen, and the last one lasts for eighteen years.

Commentary: In 1962, Yang Yong was born in Inner Mongolia. A happy family in Hohhot. He is the second eldest among four brothers and sisters. When he was a child, Yang Yong was smart, studious and handsome. His brother Yang Bing lent him a police uniform to take this commemorative photo. Yang Yong is really addicted. These old photos remind him of his childhood.

Yang Yong (Chairman of Shenzhen Rishen Industrial Group): Because when I was young, I learned the erhu. , I wanted to be an art soldier at that time, and I studied more professionally. Later, I went to study painting. I also braved the scorching cold every day in Inner Mongolia, because I was in Hohhot at the time. It was very hard to paint every day, and I also learned I practice martial arts from dawn to dusk every day. Whatever I do, I always say that I must do it well. I feel that either I will do it or I will not do it. It has always been like this, including taking the college entrance examination. I remember that my father told me about our Yang There is no college student in the family yet, so you should go to college. I said that’s fine, so I’ll go to college.

Commentary: His father’s words gave Yang Yong a lot of motivation since he was a child. Yang Yong must do well in whatever he wants to do. In order to realize the long-cherished wish of the Yang family to produce a college student, Yang Yong: Then he started studying hard and started to study hard. I remember that I slept on average every day. It lasted four hours, and I read and did questions there all day long from morning to night. Later, I started studying in the first year of high school in the third year of junior high school, and then in the second year of high school in the first year of high school. Later, my first choice was always Tsinghua University. He said that if Tsinghua and Peking University had not admitted me, I would not have been admitted. Later, I was very lucky and got admitted in the first year of high school. At that time, it was very sensational in our local area, because it was very popular to be admitted to Tsinghua University in the first year of high school. It was sensational. I think this incident had a huge impact on me. At that time, it was at its peak. Later, I no longer felt that way. There are praises everywhere.

Commentary: In 1979, Yang Yong was admitted to the Department of Civil Engineering of Tsinghua University. Living independently, the first transformation in life began.

Yang Yong: At that time, I told others that I entered Tsinghua University on a whim, but not long after that, I failed one of the exams and was dismissed. If you hit it hard, it hits the floor. Well, Tsinghua is like this. If you want to score 60 points, you have to work very hard. If you want to score 70 points, then you have to work very, very hard. If you want to score 80 points, you have to be very smart. If you want to score 90 points, you have to be a genius. The score of Tsinghua University just prevents you from getting any points, so you always feel miserable.

Commentary: I entered with a sigh of praise. Yang Yong from Tsinghua University felt like he had been beaten hard into the ground. His college career made him helpless and made him grow.

Yang Yong: After being suppressed in school for five years, I have never felt that no matter how well you do, how brilliant or how bad you are, you will never It is impossible to drift away anymore, because we realized what we were during those five years. What is a master? What does it mean to say that this mountain is as high as that mountain? That is to say, the feeling that one mountain is higher than another mountain will never pass away in the future. Therefore, we generally feel that we also communicate with each other. Tsinghua people generally It's more practical, maybe it has something to do with our school spirit. No matter how well you do, you won't say that you feel like you're floating. No, I never felt that way again.

Commentary: In 1984, Yang Yong graduated from Tsinghua University and was assigned to be a teacher at Inner Mongolia Institute of Technology. The ordinary life eventually turned into seeking a breakthrough. In 1985, he and his colleagues established the Inner Mongolia Industrial Technology Consulting Company with the consent of the school, and they have been out of control ever since.

Yang Yong: I remember that there was a booklet called a roster of foreign companies stationed in China. There were hundreds of companies stationed in China in various hotels. At that time, they were Beijing Hotel, What Nationalities, and Friendship Hotel. As for the places that are more concentrated, because I don’t know the customers, I am responsible for market development. I remember that I took the booklet and sorted it into which hotels were concentrated according to each restaurant in the directory. For example, I went to Beijing today. For hotels, I sorted out all the hotels in Beijing and visited them one by one. At that time, I visited almost 90% of the companies on the list. At that time, I felt that it was a very good training for me, including When I was training employees, I asked what our Sunshine style of doing things was. I said two sentences. The first sentence was "Don't hit the wall and don't look back." The second sentence was "Don't look back if you hit the wall."

Commentary: Yang Yong never looked back even if he hit the wall. In 1986, in order to achieve better development, he went to Beijing to serve as the representative of an American company in China, and began the happy life of a senior wage earner.

Yang Yong: I was working as a representative of an American company in China in 1985. In my own words, I felt like an emperor at that time, because at that time I could get a salary of almost two hundred dollars. , the salary of two hundred dollars, the salary for me was about 60 yuan when I was teaching in school before that. The salary of ordinary people at that time was tens of yuan. Taking two hundred dollars was very, very high at that time. I lived In a five-star hotel, I went out to take a taxi every day. At that time, the Chinese did not have taxis. After that, I went to various Wuxing hotels in Beijing to eat. At that time, the Chinese required a passport to enter the hotel. I lived a very good life at that time. A life of luxury.

Commentary: However, at this time, Yang Yong experienced a job change from heaven to earth. This year, he jumped from Beijing to Shenzhen, and accidentally jumped to the lifeline of his future career.

Yang Yong: At that time, my boss treated me very well. I came to Shenzhen because I wanted to pursue better development, so the company here came and asked me to be his assistant. I wanted to come to Shenzhen and explore the world. , I should say that I came with a box, nothing, and a small suitcase, a very small suitcase. When I came, I remember that the treatment given to me should be two hundred yuan, because the company was very big at that time. I was nervous, even renting a house for me was very nervous. Then I lived in our manager’s house, and I slept on the floor in the manager’s house for two years. For two years, I lived in their house, living on the floor. But because there are a lot of things to do, and he also values ??me very much and allows me to do a lot of things, I feel very comfortable.

Commentary: From sleeping in a five-star hotel to saving money on rent, Yang Yong realized that the difficulty of surviving in a special economic zone was far beyond his imagination at the time. .

Yang Yong: I remember when I first came to Shenzhen, I told many people about the biggest difference between Shenzhen and the mainland. I said that the air in Shenzhen is moving. This feeling I feel really strong, because in 1987, most places in the mainland were lifeless. When this place comes, it seems that you can’t calm down. The air is moving, and you feel like you want to stop. You don’t fit in with this society, so you have to keep moving, keep doing things, keep talking, keep running, and keep doing. Only in this way can you survive in this society. Shenzhen has created A large number of people, because the competition in this place is very fierce, if you don’t create and do it, you won’t be able to survive, so it has become that Shenzhen is still very competitive, so I really Love this place.

Da Wen: In Shenzhen, a city full of high-rise buildings, Yang Yong’s story is a typical literati going to sea. Many people are not optimistic about this choice. What kind of person is suitable for doing business? What are the rules for doing business overseas? In the end, it all depends on the facts. Please continue to pay attention to the story of Yang Yong, a role model among the Nanpiao clan.

Commentary: Why did a university teacher who graduated from Tsinghua University give up everything and leave his hometown? The two brothers broke into Shenzhen with bare hands. How to balance emotions and money. Listen to their stories and understand the entrepreneurial paths of literati going overseas.

Commentary: Although Yang Yong has gradually established a foothold in Shenzhen through his own efforts. But the problems he encountered were unacceptable to many people.

Yang Yong: I may have a lot of things that I haven’t accomplished yet. I need to explain it to my boss when I come back and explain this reason and that reason. Our boss won’t listen to any excuses. If you say this When things didn't get done, our boss really started to talk. I can't help it, because you really didn't finish it. When you're done, you can only say two things to me. First, you say sorry and apologize to him. Second, when do you want me to finish it? He didn't listen to anything he said, and said that any explanations you gave were all excuses. He just didn't listen to any of my explanations. I think what I said was really true. If he didn't listen, if you explain, you are just talking. If you want to say it, you won't explain. Well, you tell me to go away, I feel cruel, but I am very grateful to him. So after I trained, I didn’t have any reason to do anything. I had to do it well, so this was what I felt later influenced me in terms of my overall style of doing things. I was my boss at that time and I felt that I was very grateful to him. That was also very important. A crucial step.

Commentary: In such training, Yang Yong established his own style of doing things and quickly handed in a beautiful answer sheet. This year, he made the largest chemical fiber business for the company, with a net profit of up to 500,000 yuan. And it was made with cleverness and wit under a very difficult indicator situation

Yang Yong: So when I think about that business, I feel very happy. I remember that I should have experienced it at that time. The coldest time, if I remember correctly, was about 40 degrees below zero. In Daqing, my brother was a soldier at the time. I remember borrowing his big fur shoes, army fur coat, hat, and mask. I was fully armed and had five big masks on my nose. It was very, very cold at that time. Later, I remember that I used a little trick, because I first went to the factory director, and the factory director said he would not approve it. But the core of this is that a director of the public sector went to him. Later, I attached an application to the approval note from the factory director. I said we applied for 300 tons. I remember that he only had 5 minutes to come back. , in a hurry, I said that I was looking for the factory director. Look, we need so much goods, don’t you know how to batch it? He looked at my letter paper, then looked at the factory director and said he said you have 300 tons, but I can’t give it to you. So much, I asked how much I could give, and he said I would give you 150. In that case, I attached an application for a hopeless thing, so he thought the factory director might think 300 tons was too much. , let him consider it, and then he gave it to me. In fact, he gave us 150 tons.

Commentary: After this success, Yang Yong is more convinced that Shenzhen can have his own role in the sky. In 1992, he went to Japan to discuss business. This was the year he finally decided to start his own business. On October 28, 1993, Rishen Textile Co., Ltd., which Yang Yong had been planning for a long time, was officially established.

Yang Yong: We were the first to propose the concept of cashmere fashion in the cashmere industry. What was the situation in 1993 when we got involved? As long as you say it's a cashmere sweater, you can sell it as long as you make it. At that time, many people thought that just make the thing into a sweater. But we didn't think we should do that, so we didn't do that when we started. So I remember that in the third year, we stretched out our hands to count the gods, and we were already in the top five. It should be said that it took us three years to get into the top five.

Commentary: In 1995, he established a joint venture with Taiyuan to further expand the scale of the company. In the same year, the first store of the Sunshine Group opened in the China World Hotel in Guangzhou. At this time, Yang Yong began to inspect various parts of the world, accumulated experience in the textile industry of various countries, and led Sunshine to participate in various fashion festivals. After quantitative accumulation, his career began to make a qualitative leap.

Yang Yong: What is a famous brand? If people really like something and are willing to wear it after buying it, I think this is a truly genuine brand. This is the highest goal we pursue.

Commentary: In the cashmere industry, there are very few people with an academic background equivalent to Tsinghua University, so Yang Yong’s intelligence has long been recognized in the industry. His intelligence is not only reflected in his own knowledge, but also reflects his care and attention to talents. In life, Yang Yong is very close to the employees, and his approachability is also noticed and remembered by everyone.

Wang Fulai: (Terminal Department Manager of Shenzhen Rishen Garment Co., Ltd.) In normal times, in his life, and in the process of contact with him, if you don't ask, you won't know that he is the chairman at all. Why do I say that? Because he is relatively approachable, including playing table tennis with us. He joked with us, or ate and drank with us, that is to say, you couldn't see that in real life, he was like a chairman.

Guo Li: (Production Director of Shenzhen Rishen Garment Co., Ltd.) Let me give you a very small example. I just came to Rishen not long ago, and I ended up suffering from cervical contusion and felt uncomfortable. When Mr. Yang heard about it, he immediately called a doctor who specializes in health care and said that Mr. Guo is coming to your place to see a doctor. You don't have to say anything and he will definitely cure her disease.

Yang Yong: I have strict requirements on my subordinates, and I try my best to teach them. We Sun Gods have a popular and common saying, that is, some people may think that rational people, maybe I am like If you say you left without making a lot of money, or you left without getting anything, just ask him what is your biggest gain in these years in Sunshine? Almost 90% of them, if you go to interview them and ask them, they will say that my biggest gain from being in Sunshine is learning something.

Dawen: On the surface, Yang Yong is lucky. In a short period of time, he transformed from a high-level worker to the general manager of the Rishen Group. In addition to his background at Tsinghua University, fluent foreign languages, hard work, and knowing how to love talents, what other secrets does he have to success in business? To unravel this mystery, two people have to be mentioned, that is, two very close people in his life. One is his wife Zhu Yuqing, who has a graduate degree, and the other is his brother Yang Bing, who has been a policeman for sixteen years. Let’s listen to their story with Yang Bing.

Yang Bing: (General Manager of Shenzhen Rishen Garment Co., Ltd.) It was the 1980s, the late 1970s and the early 1980s. At that time, the living standard was not too high. At that time, I transferred to the public security department to earn four It cost more than ten yuan. He was interested in motor oil at that time. At that time, he also wanted to buy some other auxiliary learning supplies. Sometimes I could send him 20 yuan a month. After all, it was my younger brother. Because I heard from my father, He is the first college student in our family for generations. After he started doing business, because after graduating in 1984, he was first assigned to Inner Mongolia Institute of Technology. After working at the Institute of Technology for more than a year, he started doing business after going abroad. I remember it was 1988, and he was doing (cashmere) Export) business, earning 40,000 to 50,000 yuan. At that time, I was preparing to get married in 1988, and he also gave me tens of thousands of dollars. In 1995, the company wanted to enter the domestic market and start domestic sales. At this time, Yang Yong gave me a call and asked if you could help me do some sales in the market. At this time, I had been working in the Public Security Bureau for nearly 17 years. At the beginning of the year, I said that the reason I was able to make up my mind was because of family ties, and it was also difficult for my younger brother to start a business.

Zhu Yuqing: (Yang Yong’s wife was formerly the deputy general manager of Shenzhen Rishen Garment Co., Ltd.)

When we first arrived in Shenzhen, after he left his first company, When we rent a house by ourselves, it means that we have spent all our savings on three months' rent. From that time to next month, I won’t be able to pay the rent again. That was the environment in Shenzhen at that time. I think this is not very good, that is, it is difficult to borrow money from anyone. In the end, I asked my mother’s colleagues to borrow money. During that time, maybe we, probably in our hands It seems that I only had 20 yuan left in my pocket. I remember that it was a difficult time, but at that time I seemed to have more confidence in him, and he also had more confidence in himself, so he quickly got rid of this kind of situation. situation.

Commentary: After the most difficult period, with the help of his brother and wife, Yang Yong has firmly established himself in the cashmere industry. But Yang Yong, who is not small in ambition, laughed and said that he has been doing nothing in his job in the past few years, and he has become an expert in the field where he is not doing his job properly. He wanted to return to his old profession and do a good job in the real estate business. An expert would become a beginner. Yang Yong had his own ideas.

Yang Yong: I say that making real estate is the same as making cashmere. The concepts they pursue are exactly the same, but this one is worn on the body, and the other one is lived at home. In fact, The two are connected. We want to use many of the concepts in the cashmere industry to go back to real estate. We plan to make this parking lot a landmark building in this district. Then when our building is completed, it should be the tallest and most beautiful building in the area, and it should be a comprehensive institution with the most complete functions. We should include apartments, businesses, five-star hotels, and Other catering and entertainment, it should be said that it is a very complete function and a unique project in Shenyang, so we are very confident in the future prospects of this project.

Commentary: Family ties make your career go further, and fate makes your life continue. I didn't intend to help others, but I didn't expect to help myself in the end. In 1987, Yang Yong and his wife Zhu Yuqing took this precious wedding photo at the beach. When Yang Yong and his wife met, they originally wanted to help others, but they didn't expect that they would help themselves in the end.

Interview with Yang Yong: We met by chance. We were one of my classmates and his girlfriend. They were about to break up, but he wanted me to help him. He went to arrange a match and asked me to accompany him on a trip, so that the relationship between the two of them could be brought closer through travel. But as for the girl, she didn’t want to go by herself. She wanted to find a companion, and then she found me. Madam, because they are classmates, the four of us went out to play together. In the end, they blew us away.

Commentary: Looking back on the eighteen years he and his wife have gone through, many memories remain in Yang Yong’s heart. His wife stepped forward when Yang Yong was in the most difficult time in his life, and also acted as a good housekeeper when Yang Yong needed help in his career. Yang Yong and his wife Zhu Yuqing were originally a DINK couple dedicated to their careers. Until one day, with the birth of Yang Yang, their lives began to change subtly. His wife, who had a graduate degree, retired and became a full-time housewife. Yang Yong also deeply understood the joy of having a son at the age of forty in the laughter and cries of his child.

Dawen: Many people say that behind a successful man, there must be a woman who makes silent contributions. Yang Yong's success also illustrates this truth. However, women are also confused. What kind of sacrifice can make the family happier? What does the woman behind a successful man want? Let’s hear what Yang Yong’s wife has to say. Zhu Yuqing: I think the most important thing about him as a husband is that he gives me a sense of security. No matter what happens, when I think of him, I feel that I have support. Moreover, it is impossible for a family to be without bumps and bumps. After such a long time, there will be no major conflicts. At home, he usually lets me make the decision.

Commentary: Returning to family and one's own heart is another sky that many entrepreneurs have never realized. We see that Yang Yong's choice is wise and lucky.

Although Yang Yong is an entrepreneur with annual assets of over 100 million; although the Rishen Group he leads is among the best in the industry; although he is heading towards the ever-changing real estate industry, he still retains an ordinary person's appearance. nature. The demeanor of a scholar, the low-keyness of a literati, and the courage of a businessman, in Yang Yong, people finally saw a spiritual return. We have reason to believe that career may make people unable to stop, and perhaps the road of pursuit will never be smooth, but this process of struggle will always remain in the sky of every dreamer.