Market demand, market status and development of ecotourism

1. Market Status and Development of Ecotourism

In today's American society, with the rapid economic development, the living standards of the American people are gradually improving. On the basis of meeting the most basic material conditions, urban and rural residents have a growing demand for spiritual culture. Therefore, living environment and production environment, food safety and hygiene, and rural ecological environment have been paid more and more attention. From the perspective of the development prospect of eco-agriculture, it is the new direction of eco-agriculture development to speed up the development process of original ecology agriculture, create a good development environment and build a new socialist countryside with clean villages, beautiful environment and rich economy.

This is closely related to the development of ecological economy, the construction of socialist spiritual civilization and the promotion of environment-friendly and resource-saving ecological agriculture. To pay attention to the development prospect of eco-agriculture, we must focus on the demand orientation of eco-agricultural products and services. In the final analysis, agricultural production pursues benefits, and the final output of ecological agriculture includes two categories, one is products and the other is services. Both products and services need to meet the needs of the market and consumers.

From the production link, the development prospect of eco-agriculture is to pay attention to food security, reduce energy consumption and protect the agricultural ecological environment while producing traditional crops of meat, eggs, milk, vegetables, fruits and grains. Therefore, pollution should be reduced as much as possible in the production process, and the corresponding chemicals should not be used or used less to make the final product green, organic, safe and pollution-free.

In marketing, ecological agriculture needs scientific management, advanced technology and novel ideas. In addition, eco-agriculture has a closer relationship with the tertiary industry in the development process. While eco-agriculture produces agricultural products, it also has higher requirements for its supporting facilities, such as the corresponding regional culture and aesthetic significance. Therefore, in recent years, agricultural and sideline products with tourism and ornamental value have flooded into the market and occupied a place.

In addition, continuously improving the quality of products and services is the basis for ensuring the rapid development of eco-agriculture. The development degree and production scale of ecological agriculture will eventually be restricted by the level of science and technology. Therefore, to develop ecological agriculture, we must attach importance to and actively adopt relevant high and new technologies, and promote the development of production and services with scientific and technological progress. On the other hand, ecological agriculture also needs to invest in modern scientific and technological products, such as new chemical fertilizers and machinery and equipment. At the same time, we should pay attention to all kinds of negative problems that may occur in the production process and take corresponding solutions in time.

For example, the environmental pollution caused by animal manure and the decline of soil fertility. When these considerations are mature, the construction of ecological agriculture will be half successful. The prospect of eco-agriculture development mainly focuses on the construction of ecological culture. Now more and more people are beginning to pay attention to spiritual needs. Agriculture is the primary industry and the foundation of the national economy, and should not fall behind.

This requires agricultural development to keep up with the trend of the times and actively develop agricultural ecological culture with strong humanistic atmosphere and profound foundation. The corresponding measures include: improving the professional skills and comprehensive quality of employees, achieving a two-way balance between ecological benefits and economic benefits, and devoting themselves to brand building. In a word, under the condition of market economy, the development of eco-agriculture should be close to the current market demand, and its connotation should be consciously developed and excavated in the process of production and sales, and at the same time, with the corresponding services, eco-agriculture can get benign and sustainable development.

2. The development prospect of ecotourism

202 1 is the first year of the 14th five-year plan. Tourism has gradually recovered, the production and operation of tourism enterprises have improved, and tourism investment has maintained a rebound momentum.

(1) Tourism enterprises are expected to continue to improve.

Tourism is expected to continue its recovery and growth trend. However, domestic pressure

(3) The positive factors of the release of the seven major data.

The population of China is1400 million, and the middle-income group exceeds 400 million. The education level of the population has improved significantly, and the trend of population mobility and agglomeration has become more obvious. The demographic dividend is changing to the demographic quality dividend. As the largest domestic tourism market in the world, it has great development potential.

; One old and one young has become a hot spot in the market.

The ratio of American children to China's elderly population has increased. While the potential of birth policy is fully released, aging has become a long-term basic national condition in China. Study tour, parent-child tour, old-age tour, convalescent residence, etc. It has broad market prospects.

(5) Happiness industry and tourism are deeply integrated.

People's demand for quality, convenience and customized life is rising, and tourism is further integrated with happy industries such as culture, sports, health and old-age care.

(6) Carbon neutrality promotes the development of green tourism.

The realization of the dual-carbon goal will bring about the structural adjustment and development transformation of tourism, thus promoting the development of eco-tourism, green tourism and low-carbon tourism.

Eco-tourism is a kind of natural tourism that helps to protect nature. Its purpose is to appreciate and study nature, wildlife and any cultural characteristics. Its biggest feature is that it can not only protect the environment, but also undertake the responsibility of maintaining local normal life. At the same time, it can also combine commercial tourism with eco-tourism in tourist destinations, thus supporting local economic development.

Difference:

1. Ecotourism and traditional tourism sometimes use the same natural area, but their attitudes and interests are obviously different.

2. Traditional tourism has nothing to do with the ecology and characteristics of tourist areas, but for recreation and entertainment. On the other hand, eco-tourism is attracted by the natural region itself, and its natural characteristics are studied and appreciated, and wild animals and natural resources are used in a non-consumption way.

3. Eco-tourism is a planned activity, which relies on strict management to prevent serious environmental harm. Therefore, it is necessary to assess the impact and benefits in advance to avoid the negative environmental impact caused by poor traditional tourism planning. A well-designed explanatory plan can also make the reserve a center to support the local dissemination of knowledge, skills and lifestyle, thus preserving the traditional values of local residents, spreading their culture to the outside world and promoting cultural prosperity.

3. Analysis of ecotourism market

Eco-tourism traffic is mainly on foot, and accommodation is mostly tent camping to minimize the damage to nature. Eco-tourism leaves footprints and only takes photos to protect the nature closely related to human beings.

On the premise of protecting the ecological environment, taking the harmonious development between man and nature as the criterion, relying on a good natural ecological environment and a unique humanistic ecosystem, ecological experience, ecological education and ecological cognition are carried out in an eco-friendly way to obtain a pleasant way to travel.

First, the object of eco-tourism is natural scenery; Secondly, the goal of ecotourism should not be destroyed. Under the background of global environmental crisis, [1] with people's awakening, American environmental awareness, green movement and green consumption swept the world. As a kind of green tourism consumption, eco-tourism has aroused great repercussions around the world once it was put forward. The concept of eco-tourism has spread rapidly around the world, and its connotation is constantly enriched. In view of the deteriorating living environment, [1] from the point of ecotourism, the tourism industry defines ecotourism as returning to nature and returning to nature. In view of various environmental problems in the development of tourism, the tourism industry defines ecotourism as protective tourism and sustainable development tourism. From the second point of eco-tourism. At the same time, all countries in the world carry out ecotourism according to their own national conditions, forming their own unique ecotourism.

4. Present situation of ecotourism development

Eco-tourism is a special form of tourism, and its destination is natural areas or some specific cultural areas. And tourists are highly knowledgeable and high-quality tourists. The purpose of their travel is to learn the natural and historical knowledge of local culture and environment by traveling to natural areas and specific cultural areas. In this process, not only tourists can benefit, but also tourist destinations can benefit. More importantly, in the process of all this, the tourist destination is still unaffected by the outside world and still maintains its original flavor. Ecotourism has nine basic characteristics.

1. Ecotourism is protective;

2. Ecotourism is natural;

3. Ecotourism is beneficial;

4. Eco-tourism is scientific;

5. Ecotourism is professional;

6. Eco-tourism has a high grade;

7. Eco-tourism is participatory;

8. Ecotourism is ornamental;

9. Ecotourism is very popular.

At present, as a substitute for mass tourism, eco-tourism has been put forward, which plays a leading role in the development of many places in China. By empowering local people to decide what they want to do in their own communities, eco-tourism is committed to enabling tourists to enjoy the beautiful natural environment and feel the local culture, while having the least impact on the local environment and respecting the traditions of local people. Beliefs and customs. Ecotourism is very different from traditional mass tourism. By limiting the number of tourists and controlling the consumption of energy and water, it is possible to fully communicate between different cultures. It provides tourists with historical information of local nature and culture, so that tourists can not only repay the community economically.

I. Tourism in Yang Kang

Improving people's livelihood and well-being is the fundamental purpose of development. We should make greater efforts to benefit people's livelihood, solve worries and make up shortcomings, safeguard people's livelihood in development, promote social fairness and justice, make continuous progress in raising children, preventing old age, learning to teach them, earning income from work, getting medical care for the sick, providing for the old, living and housing, helping the weak and helping the poor, and carry out in-depth poverty alleviation to ensure that all people have more sense of gain in the development of * * *, and constantly promote people.

Strengthen the construction of social security system. According to the requirements of the bottom line, dense network and mechanism, a multi-level social security system covering the whole people, coordinating urban and rural areas, with clear rights and responsibilities, moderate protection and sustainability will be built in an all-round way.

Implement a comprehensive national insurance plan. Improve the basic old-age insurance system for urban workers and urban and rural residents, and realize the national overall planning of old-age insurance as soon as possible. Unify the basic medical insurance system and serious illness insurance system for urban and rural residents. Improve the unemployment and industrial injury insurance system. Establish a national unified social insurance service platform. Coordinate the urban and rural social assistance system and improve the minimum living security system. Adhere to the basic national policy of equality between men and women and protect the legitimate rights and interests of women and children. We will improve the systems of social assistance, social welfare, charity, special care and resettlement, and improve the care and service system for left-behind children, women and the elderly in rural areas. Develop undertakings for the disabled and strengthen rehabilitation services for the disabled.

Human health is an important symbol of national prosperity and national prosperity. It is necessary to improve the national health policy and provide all-round and full-cycle health services for the people. We will deepen the reform of the medical and health system, comprehensively establish a basic medical and health system with China characteristics, a medical security system and a high-quality and efficient medical and health service system, and improve the modern hospital management system. Strengthen the basic medical and health service system and the construction of general practitioners. Cancel the use of medicine to support doctors and improve the drug supply security system. Adhere to prevention first, carry out patriotic health campaigns in depth, advocate a healthy and civilized lifestyle, and prevent and control major diseases. Implement food safety strategy to make people eat with confidence. Adhere to both traditional Chinese and western medicine, inherit and develop the cause of traditional Chinese medicine. Support the society to run medicine and develop health industry. Ascending th

Adhere to the harmony between man and nature. Building ecological civilization is a Millennium plan for the sustainable development of the Chinese nation. We should establish and practice the concept that clear water and green mountains are priceless, adhere to the basic national policy of saving resources and protecting the environment, regard the ecological environment as life, coordinate the management of landscape, forest, fields, lakes and grasses, implement the strictest ecological environment protection system, form a green development mode and lifestyle, firmly follow the civilized development path of production development, affluent life and good ecology, build a beautiful China, create a good production and living environment for the people, and contribute to global ecological security.

Insist on building the same body of human destiny. Build an ecological system that respects nature and develops green.

Accelerate the reform of ecological civilization system and build a beautiful China. Man and nature are the same life, and human beings must respect, adapt and protect nature. Only by following the laws of nature can human beings effectively take fewer detours in the development and utilization of nature. It is an irresistible law that human beings hurt nature and will eventually hurt themselves.

The modernization we want to build is the modernization in which man and nature live in harmony. We should not only create more material wealth and spiritual wealth to meet the people's growing demand for a better life, but also provide more high-quality ecological products to meet the people's growing demand for a beautiful ecological environment. Adhere to the principle of giving priority to conservation, giving priority to protection and giving priority to natural restoration, and form a spatial pattern, industrial structure, production mode and lifestyle of saving resources and protecting the environment. Nature is quiet, harmonious and beautiful.

Promote green development. Accelerate the legal system and policy orientation of green production and consumption, and establish and improve the economic system of green and low-carbon circular development. Build a market-oriented green technology innovation system, develop green finance, and expand energy-saving and environmental protection industries, clean production industries and clean energy industries. Promote the revolution of energy production and consumption, and build a clean, low-carbon, safe and efficient energy system. We will promote comprehensive conservation and recycling of resources, implement nationwide water-saving actions, reduce energy and material consumption, and realize circular connection between production systems and living systems. Advocate a simple and moderate, green and low-carbon lifestyle, oppose extravagance and unreasonable consumption, and carry out actions such as creating conservation-oriented institutions, green families, green schools, green communities and green travel.

Strengthen ecosystem protection. Implement major projects for the protection and restoration of important ecosystems, optimize the ecological security barrier system, build ecological corridors and biodiversity protection networks, and improve the quality and stability of ecosystems. Complete the delineation of the red line of ecological protection, permanent basic farmland and urban development boundary.

Carry out land greening, promote comprehensive management of desertification, rocky desertification and soil erosion, strengthen wetland protection and restoration, and strengthen the prevention and control of geological disasters. Improve the natural forest protection system and expand returning farmland to forests and grasslands. Strictly protect cultivated land, expand the pilot project of fallow in rotation, improve the fallow system of cultivated land, grassland, forests, rivers and lakes, and establish a market-oriented and diversified ecological compensation mechanism.

Perfecting the red line of ecological protection, permanent basic farmland and urban development boundary, and strengthening ecological system protection are the guarantee of tourism development.

Three. cultural tour

Socialism with Chinese characteristics culture, which originated from the excellent traditional Chinese culture nurtured by the history of Chinese civilization for more than 5,000 years, is integrated into the revolutionary culture and advanced socialist culture created by the Party leading the people's revolution, construction and reform, and rooted in Socialism with Chinese characteristics. This is a good practice.

Persist in letting a hundred flowers blossom and a hundred schools of thought contend, persist in creative transformation and innovative development, and constantly create new glories.

5. Eco-tourism market demand analysis

Ecotourism in foreign countries developed earlier, and different development modes and measures were adopted according to different national conditions. Ecotourism is generally managed by law in the world. 19 16. The United States passed a bill and decided to establish the National Park Service. Since then, the management of national parks has been stipulated by law. Britain also passed a similar bill in 1993. It can be seen from its name "National Park Protection Law" that this is a bill aimed at strengthening the protection of natural landscape and ecological environment.

However, after the 1992 Rio Conference, Japan officially promulgated such a bill and began to regulate the construction of ecotourism by law. On the other hand, the international community has paid more and more attention to the development planning and strategic measures of ecotourism. Like the United States, as early as 1994, it made its own eco-tourism development plan, in order to cope with more and more tourists.

On the other hand, Australia has invested nearly100000 Australian dollars to realize the national ecological development strategy. As for the tourism planning of Mexico and the United States in the new century, eco-tourism is the mainstay. In addition, Kenya, which is famous for ecotourism, regards ecotourism as an important project in the development strategies of many countries.

In the process of development, these countries also attach importance to the environmental protection propaganda of tourism, which makes people consciously pay attention to the ecological environment. Britain launched the green tourism movement, and Japan showed its attitude by holding several seminars on tourism ecological protection. In short, this is a purpose, that is, to make all groups from developers to tourists understand the connotation and importance of ecotourism.

Countries with mature ecotourism generally attach great importance to the interests of local people. Kenya, for example, has done a good job in this regard. They put forward a plan for wildlife development and benefit sharing. When they promote eco-tourism, they not only develop tourism, but also protect the local precious endemic animals, take care of the interests of local people and make them actively support the construction of eco-tourism.

However, in the Philippines, they have changed the traditional way of fishing. On the one hand, they promote the development of tourism, on the other hand, they also allow local people to obtain compensation income from another channel. In addition, the international management of ecotourism is still very strict, and it is often managed by various means. Most countries that develop eco-tourism projects pay attention to and carefully control the passenger flow, and often monitor the impact of establishing eco-tourism areas on the local ecological environment.

The garbage in the tourist area has been treated professionally, and the local water resources have been saved and utilized. Strengthened management methods. For example, in Australia, the Ministry of Travel and Tourism and the Tourist Association have issued a series of guides to tell people how to travel correctly according to the regulations. These are the efforts made by the international community to improve and promote the construction of eco-tourism, and have also achieved remarkable results.

6. Analysis of the current situation of ecotourism

Significance of eco-tourism: tourism with unique ecological environment as the main landscape. Guided by the concept of sustainable development, based on the premise of protecting the ecological environment, based on the principle of harmonious development between man and nature, relying on a good natural ecological environment and a unique humanistic ecosystem, ecological experience, ecological education and ecological cognition are carried out in an eco-friendly way, so as to obtain psychological and physical pleasure. Eco-tourism is an important part of the ecological development of a region or protected area. It not only plays an important role in promoting regional economic and social development, but also is the driving force for the further development of protected areas. Returning to nature, that is, going to the ecological environment to watch, travel and explore, aims to enjoy the fresh, relaxed and comfortable harmonious atmosphere between nature and people, explore and understand nature, improve health, cultivate sentiment, receive environmental education and enjoy natural and cultural heritage. Promote the benign operation of natural ecosystems. Whether it is eco-tourists, eco-tourism operators or even profitable local residents, they should make contributions to protecting the ecological environment from destruction. In other words, eco-tourism can only show its real scientific significance if both tourism and protection are guaranteed.