Exhibition introduction of Shanghai World Tourism Expo

WTF 2012 New Highlights

Shanghai World Travel Fair (WTF), as an annual procurement event for the citizen tourism market in the Yangtze River Delta region of China, provides industry travel agencies and corporate buyers and numerous travel enthusiasts with It showcases rich tourism resources from all over the world. After eight years of development, it has successfully become one of the most influential trading and procurement platforms for tourism products and routes in China.

Segmentation of target market brand functions

In 2012, in order to better meet the participation demands of different exhibitors and audience groups, the organizer pioneered the B2B International Travel Trading Center and B2C Global Travel Carnival is two parallel brands targeting professional audiences and travel enthusiasts respectively, and is committed to building an integrated marketing platform integrating buyer meetings, business negotiations, brand building, media exposure, on-site transactions and other functions.

B2B International Travel Trading Center - a zero-distance platform for business development and product procurement

B2C Global Travel Carnival - the best food, accommodation, transportation, travel, shopping and entertainment supermarket of the year A paradise for value experience and preferential purchasing

Themed tourism labeling is further deepened

Following the first launch of themed tourism labeling in 2011 to promote honeymoon tours, ecological tours, and medical tours, it has won exhibitors and good feedback from the audience. In 2012, the organizers of WTF continued to deepen diversified theme tourism based on the market background and lead a new trend of citizen travel.

Vacation wedding tours, luxury experience tours, anniversary honeymoon tours, medical and wellness tours, outdoor adventure tours, luxury shopping tours, etc...

An annual gathering platform for travel enthusiasts, discounted travel Product Procurement Event

The 2011 Shanghai World Travel Expo launched the Global Travel Carnival public day brand for the first time, which was well received by exhibitors, media and on-site audiences. A comprehensive platform that integrates eating, drinking, playing, having fun, traveling, shopping and entertainment, it not only provides travel enthusiasts with the opportunity to understand, integrate into and experience the customs and customs of various countries, but also provides exhibitors with opportunities to meet people with consumption power. The crowd recommends destination brands and is the best channel to directly sell tourism products.