Briefly describe the meaning and research content of tourism service psychology.

Tourism service psychology mainly analyzes tourists' psychology and corresponding service strategies from the aspects of cognition, emotion, demand, motivation and personality. , focusing on transportation, accommodation, catering, scenic spots, shopping and other tourism links. , introduces the tourism complaints and handling, employees' mental health care, psychological quality training and so on.

The general psychology of tourists in the lobby and guest rooms can be summarized as the following aspects:

1, seeking peace and comfort.

In-house guests hope that the guest room can provide comfortable rest conditions and feel at home. When guests return to their rooms after sightseeing or business activities, they all hope to have a quiet and comfortable rest environment. Comfort is one of the main criteria for guests to evaluate and choose rooms.

2. The pursuit of cleanliness and hygiene

When guests come to the guest room, their first concern is the sanitary condition of the room. Because the items in the room are used by thousands of people, the guests are very sensitive to the items in the room, and the items in the room must be clean and hygienic. Cleanliness is the most common and important psychological demand of guests for rooms, and it is also the primary factor for them to choose hotels.

3. The psychology of seeking safety

Safety includes property safety and personal safety. Tourists traveling with money and luggage are most worried about being lost or stolen, so they hope that their personal and property will be safe during their stay, and they can rest and play with confidence.

4. The psychology of seeking convenience

When tourists travel, hotel rooms are their temporary homes. They hope that the guest room can provide convenient services like "home". And because of the time, guests often hope that once they make a request, it will be realized as soon as possible.

When tourists arrive at the hotel by bus, they hope that the receptionist can open the door voluntarily, the bellboy can help them with their luggage, and the receptionist can check in quickly. After the guests check in, they all hope that life will be very convenient and require the hotel to have complete facilities and perfect services. If you have any problems or needs, just make a phone call and you can solve them in time.