Protect, inherit and carry forward the Yellow River culture and create a Yellow River cultural tourism belt with international influence

Top News Special Expert Wang Zhenjun

Henan culture once occupied a central position in both Yellow River culture and Chinese culture. With the release of the "Yellow River Culture Protection, Inheritance and Promotion Plan", Yellow River culture will play an increasingly important role in promoting ecological protection, economic development, social progress and other aspects.

Transform the historical value of the Yellow River culture into actual productivity

How to transform the historical value of the Yellow River culture into today's actual productivity? Henan should start from the "Culture Development Project" and conduct a comprehensive, systematic and in-depth study of the Yellow River culture with "seeking roots and casting soul" as the core. Explore the value of Yellow Emperor culture, Heluo culture, Zhouyi culture, Ercheng culture, Lao-Zhuang culture, Zen culture, Han-Tang culture, Wei-Jin culture, and Song culture in the Yellow River culture. At the same time, combined with the new situation of reform and opening up in the new era , Henan's new development trend, study and refine the Yellow River spirit, the Central Plains spirit, and the Chinese spirit.

In the process of studying the Yellow River culture, we must pay attention to both the material production level and the institutional and customary level; we must pay attention to both the spiritual value level and the artistic aesthetic level; we must pay attention to the historical glory, We must also reflect on the shortcomings in reality; we must not only pay attention to the particularity of regional culture, but also transcend the intolerance of regional culture; we must pay attention to both the inheritance of traditional culture and the breakthrough of traditional culture.

We must look at the Yellow River culture with a big history, a big pattern, and a big vision, and use a comprehensive, objective, development, and changing perspective to dialectically look at the relationship between the Yellow River culture and the Central Plains culture, the Central Plains culture, the Hehuang culture, and the Hehuang culture. The relationship between the Three Qin culture, the Three Jin culture, and the Qilu culture, the relationship between the Yellow River culture and the Yangtze River culture, the relationship between the Yellow River civilization and the world's river civilization and ocean civilization, the relationship between the ritual and music culture and the legal culture, the "doctrine" culture and "change" The relationship between culture is based on ecological protection and high-quality development, people-oriented, cultural people, inclusive, reform and innovation.

Constructing a national cultural heritage park and a cultural and ecological protection experimental zone

There are two main aspects to promote the systematic protection of cultural heritage in the Yellow River Basin, one is tangible cultural heritage, and the other is intangible cultural heritage .

The focus of the protection of the Yellow River cultural heritage system is as follows:

First, conduct a good investigation of the cultural heritage resources in the Yellow River Basin. Use the most advanced scientific and technological means to build the Yellow River Cultural Heritage Archives, the Yellow River Cultural Digital Museum, the Yellow River Cultural Heritage Database, and the Yellow River Intangible Cultural Heritage Database, which will be open to the public free of charge as public cultural resource projects.

The second is to build venues for the protection of the Yellow River cultural heritage. Focus on building the Yellow River Cultural Museum and the Yellow River Intangible Cultural Heritage Exhibition Hall so that the essence of the cultural heritage of the nine provinces and regions in the basin can be gathered here to comprehensively and three-dimensionally reflect the entire culture of the Yellow River basin.

The third is to build a national cultural heritage park and a national cultural and ecological protection experimental zone. In terms of cultural heritage parks, the focus is on the Peiligang Site, Jiahu Site, Beiyangping Site, Yangshao Site, Erlitou Site, Shuanghuaishu Site, Dahecun Site, Kaifeng City Pacheng Site, Yinxu Site, etc., which are protected through heritage parks. and inheritance. In terms of the cultural ecological protection experimental area, the focus is on the overall protection of intangible cultural heritage. For example, the Heluo Cultural Ecological Protection Experimental Area represented by the Twenty-Four Solar Terms, Tai Chi, Shaolin Boxing, and Dayu's flood control, and the Baofeng Cultural Ecological Protection Experimental Area represented by rap culture. In the next step, we will vigorously promote Yuzhou, The Junci Ruci cultural and ecological protection experimental area represented by Ruzhou, the folk cultural ecological protection experimental area represented by Huaiyang and Junxian, and the jade carving cultural ecological protection experimental area represented by Nanyang Zhenping have strengthened the intangible cultural heritage "living" inheritance.

Integration of culture and tourism, innovative development of Yellow River cultural resources

Cultural creativity and cultural innovation demonstrate the cultural height of a place. The best way to make cultural heritage "alive" is to make rational use of cultural resources. To protect, inherit, promote and develop the Yellow River culture well is to do a good job in the cultural industry and the tourism industry, and truly realize the integrated development of culture and tourism.

First of all, we must create a Yellow River cultural tourism belt with international influence. We will do a good job in ecological tourism and focus on building the Yellow River ecological corridor and wetland landscape parks focusing on Sanmenxia, ??Xiaolangdi, Zhengzhou, Zhongmou, Kaifeng and Puyang. We will do a good job in cultural tourism, deeply expand landmark tours, ancient town tours, rural tours, food tours, study tours, and handicraft experience tours along the Yellow River, create high-quality tourism routes, and connect and expand the cultural attractions along the Yellow River in Henan.

Secondly, build a cultural belt along the Yellow River with Luoyang, Zhengzhou, Kaifeng and Anyang as the core, connecting upstream and downstream ancient cultural capitals, such as Zibo and Qufu in Shandong, Handan in Hebei, Datong and Taiyuan in Shanxi, Xi'an and Xianyang in Shaanxi, Lanzhou in Gansu, Hohhot in Inner Mongolia, Yinchuan in Ningxia, and Xining in Qinghai have established an alliance of ancient capitals and cities in the Yellow River Basin to "walk in the ancient cities and understand the Yellow River" and "walk in Henan and understand China."

Third, rely on the rich cultural and tourism resources of the Yellow River to give full play to the power of cultural creative design, with the Henan Cultural Tourism Investment Group and Henan Museum as leaders to drive various places to create tourist souvenirs with Henan characteristics. Cultural products and cultural gifts allow people to take culture home and let Henan cultural brands enter thousands of households.

Four starting points to tell the story of the Yellow River well in the new era

To tell the story of the Yellow River in Henan well, focus on four things:

First, tell the story of celebrities well story. For example, Huangdi, Laozi, Zhuangzi, Du Fu, Bai Juyi, the Seven Sages of the Bamboo Forest, Bao Zheng, Yang Jiajiang, etc.

The second is to tell good film and television stories. Henan should make a big breakthrough in the creation of film and television dramas, telling the spirit of Henan people, the regional characteristics of Henan, and the personality of Henan people.

The third is to tell media stories well. The traditional festival series "out of the circle" has brought confidence to Henan culture. In the future, we must tell the story of the twenty-four solar terms series and use new media platforms to widely spread the Yellow River culture and the Central Plains culture.

Wang Zhenjun, Professor of the School of Journalism and Communication of Zhengzhou University, Director of the Cultural Industry Research Center of Zhengzhou University, and Director of the Intangible Cultural Heritage Base of Henan Province