Key points of planning and design of red tourism resources

To develop red tourism, we must first make a good development plan for red tourism. Many provinces and cities are studying and formulating the development plan of red tourism in this area. For example, the outline of red tourism planning in Jiangxi, Sichuan, Hebei and Anhui has been compiled, and many other provinces and cities have also compiled the overall planning and special planning of red tourism in their respective regions.

Red tourism planning is not the same as general tourism planning, so it is necessary to seriously explore the essence of red spirit and the unique connotation and laws of red tourism. Red tourism resources planning should pay attention to the following issues.

1. Create a good regional tourism image

Red tourism resources are closely related to the history of the party. First of all, we should develop on the basis of respecting historical facts and strengthen the important role of party history research in the development planning and management of red tourism resources. Party history research institutions should strictly control the development process and content of red tourism resources and put an end to unreasonable and unrealistic blind development. At the same time, it is necessary to establish the necessary management and supervision institutions of scenic spots (spots) to carry out daily management and maintenance monitoring of scenic spots (spots) to ensure a good public image of red tourist attractions. A good tourist image is the main driving force to attract tourists. While developing tourism, it emphasizes the external historical appeal and attraction of the image of tourist destination, and internally produces historical cohesion and affinity.

2. Effectively integrate red tourism resources and pay attention to brand management.

From the previous analysis, we can see that the distribution of red tourism resources in China is relatively scattered, and it is necessary to integrate tourism resources from point to line, from line to surface, across regions and fields. Attention should be paid to the excavation and development of tourism resources along the red tourist areas and scenic spots (spots). Integrating red tourism resources, especially the resources of war sites, is a kind of knowledge and understanding of war culture and the embodiment of big culture. The development of red tourism resources is not only the construction and restoration of the original site, but also the integration of red historical culture and historical stories. Sorting out, excavating and enriching these historical cultures and historical stories is conducive to carrying forward our red culture.

The integration of red tourism combines cultural and historical landscape with natural scenery, cultural relics with non-cultural relics, education with tourism, forming a red tourism development pattern with the organic combination of tourist areas, tourist routes and tourist attractions.

3. Explore the potential connotation of red tourism resources and develop various forms of tourism products.

The development of "red tourism" must be based on red, closely surrounding the characteristics of "red" and reflecting the humanistic spirit and the background of the times. Develop a variety of tourism products that combine education with travel and learning. At the same time, local people are encouraged to boldly develop tourist commodities such as tourist food and tourist handicrafts, and the resource advantages of red tourist areas will be transformed into economic advantages to drive and promote local economic development, so that red tourism can bring economic benefits to local people.

4. Do a good job in the construction of red tourism projects

The construction of red tourism projects should be combined with the characteristics of red tourism itself, and carefully planned and designed according to the laws of tourism while ensuring the essence and direction of red. Project design should be learning and telling stories. In order to avoid red tourism becoming a simple viewing activity. It is also necessary to deeply develop existing red tourist attractions (spots) and increase the content of participation and interaction. Change the original single withered viewing activity into a sightseeing-centered tourism activity with rich content, diverse varieties and complete functions. For example, develop some cultural landscapes. Establish some commemorative, admiring and praising landscapes; By writing slogans during the Red Army period, playing songs about the Red Army and the Soviet area, and making Red Army costumes and weapons, the atmosphere of the revolutionary base areas is created. Open up ecological tree planting parks and plant "friendship trees" and "memorial trees" according to the different needs of tourists; It can also provide tourists with various tourist commodities.

In the design of the project, we should pay attention to prevent several tendencies: first, the project tends to be greedy for foreign countries, blindly pursuing large-scale and high-grade, which violates the red tourism spirit of hard work and simplicity; Second, the project is simplified, the development focuses on soft and hard, the cultural excavation and resource integration are not enough, and it lacks appeal and shock. Not attractive; The third is the phenomenon of excessive commercialization and vulgarization.