The significance of practicing social marketing-oriented concepts in tourist destinations

The significance of this marketing is as follows:

1. Adapt to market demand: Through the processes of analysis, planning, execution, feedback and control, tourist destinations are guided by tourism consumption demand and coordinate Various tourism economic activities provide effective products and services to satisfy tourists and make profits for enterprises. This market-oriented business philosophy can help tourist destinations better adapt to market needs and improve tourist satisfaction and loyalty.

2. Create a good image: The main body of tourism destination marketing is usually the destination tourism administrative department, and its marketing content must include the image of the tourist destination. In shaping the image of a tourist destination, social marketing-oriented concepts can guide the destination to focus on public interests, establish a good destination image, and improve the destination's visibility and reputation by caring for tourists' needs and improving service quality.