The development of tourism management major

Understanding of the tourism management profession

Tourism is the largest industry in the world today. With the integration of the international economy and the rapid development of my country's social economy,

With the development, the tourism management discipline has gradually developed and grown. Tourism is one of the fastest growing and most potential emerging industries in the world today. With the deepening and sustainable development of the economy, tourism plays an increasingly important role in economic and social development. As a large emerging market country, the development of China's tourism economy has played a huge role in promoting the growth of our national economy. Although the current development of my country's tourism industry is not as developed as that of European and American countries, it is like the youth Just like in the prime of life, the tourism economy of European and American countries is constantly developing. But as time goes by, China's tourism economy is like springing up like bamboo shoots after the rain, while the tourism economy of other countries is like There is a general lack of energy in old age.

With the rapid development of the tourism economy, the tourism management major has also gradually developed. The tourism management major is a secondary discipline belonging to the Department of Business Administration. Although it is not as extensive as other disciplines, it is more sophisticated than others. It is mainly a comprehensive major that intersects tourism, management, culture and other disciplines. The tourism management major can be divided into two main employment areas - tour guides and international tour leaders and hotels. The training objectives of the tourism management major (tour guides and international tour leaders) are: to cultivate students who can adapt to the needs of the socialist market economy construction and tourism economic development situation, have good professional ethics and basic qualities of modern tourism enterprise management, and have excellent tourism skills Apply extroverted talents in management vocational skills. Its main courses: travel agency operation and management, introduction to tourism, hotel management, tourism planning, tour guide and tour leader business, tourism policies and regulations, tourism psychology, tourism English, catering management, Chinese language and literature, tourism marketing, tourism geography, Tourism economics, tourism resource development and planning, introduction to source countries, tourism public relations. Vocational qualification certificates and employment positions: Students can obtain English A-level certificates, tour guide qualification certificates, Mandarin proficiency certificates, driver's licenses and other qualification certificates. After graduation, students can work in domestic and foreign tourism enterprises, tourism administrative departments, and tourist attractions in operations management and planning, service, and international tour leadership. Tourism Management Major (Hotel Direction) Training Objectives: Cultivate and master the basic theories of economic management, basic knowledge of hotels, catering and tourism, possess the service and management skills of modern hotels, and possess the good professional ethics, appearance and strong personality of tourism hotel employees. Highly technical application-oriented talents with modern hotel public relations and marketing capabilities, strong foreign language conversation skills and hotel computer operation skills. Main courses: modern hotel management, modern hotel housekeeping management, modern hotel catering management, food nutrition and hygiene, Chinese and Western food knowledge, hotel human resources management, hotel marketing, hotel enterprise financial accounting management, hotel information management system application, hotel recreation Service and management, introduction to tourism, tourism economics, social etiquette, hotel English, etc. Vocational qualification certificates and employment positions: Students can obtain English A-level certificates, Mandarin level certificates, assistant hotel management certificates, tour guide qualification certificates, driver's licenses and other qualification certificates. After graduation, students can engage in front-line reception services and corresponding market development grassroots management work in various departments of star-rated hotels; tourism enterprises can engage in grassroots management and service work such as tour guides, tour leaders, travel agency management, and development and management of tourist attractions.

With the development of society, tourism has become one of the industries with the strongest momentum and largest scale in the global economy. The industrial status and economic role of tourism in urban economic development are gradually increasing. The role of tourism in stimulating urban economy, driving social employment, and promoting culture and environment has become increasingly apparent.

Although the global economy faces many uncertainties, the major opportunities facing my country's tourism industry

and the basic environment have not changed, and the overall development trend of the tourism industry is unlikely to change or reverse. The fundamentals of my country's economic and social development have not changed, and the driving force for tourism development remains strong. my country's opening up to the outside world continues to expand, various reforms are steadily advancing, the income of urban and rural residents continues to grow, and the potential for residents' tourism consumption demand remains huge. The solid foundation laid by 30 years of reform and opening up will strongly support the development of my country's tourism industry. And its future development prospects are very broad. Graduates of the tourism and leisure management major can work in tourism economic management and business management in tourism administration departments, travel agencies, tourist attractions, tourism consulting companies, tourism e-commerce enterprises, tourism planning agencies, theme parks; or in the tourism and leisure industry Start your own business.

my country's tourism industry is developing rapidly, and tourism enterprises such as travel agencies and hotels need a large number of high-quality professionals. For this reason, undergraduates majoring in tourism management in colleges and universities have broad employment prospects. At present, our country actually needs 8 million tourism professionals, and there is a talent gap of at least 2 million in the tourism industry;

Although the tourism industry is known as a "sunrise" industry, and the prospects of tourism management are also promising, In our country, there is a serious disconnect between talent training in tourism colleges and market demand.

Fewer and fewer undergraduates majoring in tourism management in colleges and universities choose to find employment in tourism enterprises such as hotels and travel agencies. More graduates choose to be employed as teachers, postgraduate entrance examinations or other industries in secondary tourism vocational colleges. Undergraduates majoring in tourism management in colleges and universities find employment. The employment rate is low, and the phenomenon of "having a job but not finding a job" is very prominent.