Introduction to MICE travel

Meeting, exhibition and incentive travel consists of four components: Meeting, Incentive, Convention, and Exhibition. It is referred to as MICE internationally. Among them, conference, conference and exhibition tourism refers to special tourism activities carried out by taking advantage of the opportunities of various conferences, conferences and exhibition activities; incentive tourism is the tourism specially organized by the company to motivate outstanding employees, dealers or agents. Activity.

Mice and incentive travel is a typical high-end tourism market and is regarded as the most valuable part of the tourism market. This is mainly because: First, consumption levels are high, and tourists are generally leaders and elites in various industries, with high incomes and strong purchasing power; Second, price sensitivity is low, as fees are often borne by companies or other Paying by institutions, tourists are not sensitive to the price of tourism products, but pay more attention to the quality of tourism services; Third, the stay is long, and tourists have to participate in business (official) activities such as conferences, as well as recreational activities such as sightseeing tours , so the stay time in the tourist destination is relatively long; Fourth, the group size is large. As a one-time consumption group, the group size of MICE tourism is far larger than that of other forms of tourism. It is precisely because of the high level of MICE tourism, huge profits, large market potential and significant economic benefits that more and more tourist destinations and tourism enterprises have joined the competition in this market.