When is the National Festival of March Street in Dali-Summary of event time and scenic spot preferential information

Dali March Street National Festival is being held. There will be some activities that everyone can participate in during the activity. This activity will be divided into online and offline, and you can choose the activities to participate according to your own needs.

Every year from March 15 to March 20th of the lunar calendar, this grand event is held at the foot of Cangshan Mountain in western Dali, attracting people from neighboring cities to come here for fair competition.

Relevant policies of March Street in Dali

March Street National Festival is a unique traditional national activity of people of all ethnic groups in Dali, with a long history, unique form, rich content and enduring for thousands of years.

In 20021year, in order to continue to do a good job in the prevention and control of COVID-19's normalization, the ethnic festival, which has been inherited for thousands of years, was held from offline to online in the form of digital March Street, with online trade fairs and on-site cultural activities as the main line, digital economy construction as the breakthrough, green food brand popularization as the focus, and culture and tourism integration as the combination point.

While creating a beautiful festival atmosphere and spreading the traditional national culture of March Street, it shows the profound connotation and profound foundation of Dali March Street National Festival, which is close to the times, open, inclusive, eclectic, United and harmonious.

: guide to street activities in Dali in March

1.I word duration

In order to extend the March Street National Festival in different ways, expand the new connotation and extension of "horse racing, singing, doing business and tasting snacks" and further enhance the brand awareness of "March Street", the 202 1 Digital March Street National Festival will be held from April 26th to May 2nd.

2. Activity arrangement

On April 26th, 1, the digital March Street was launched on the National Day.

2. From April 26th to May 10, the online trading exhibition of Digital March Street National Festival was held.

3. From April 26th to May 10, the Digital March Street National Festival was performed online.

Four. 12 on-site promotion activities of theme days in counties and cities

From April 26th to May 2nd, we will broadcast the promotion activities live for our hometown.

From April 26th to May 5th, the theme was broadcast live.

5. From April 20th to May 60th, 10, "Dali Lv Wen" online promotion and marketing activities.

The intransitive verb April 26th to May 10, "Palm Racing" 202 1No. March Street Ma Wang Sai.

Seven. March 20th-April 12, Dali theme photography contest in memory.

On August and May 2nd, the Digital March Street National Festival closed.

3. The specific content of the activity

202 1 Digital March Street Ethnic Festival According to the traditional customs and culture of "singing, horse racing, doing business and tasting snacks", online trade exhibition and cultural live broadcast were conducted on March Street platform in the form of live broadcast.

Online activity arrangement

According to the 202 1 Digital March Street National Festival Master Plan, the Digital March Street (March Street applet) platform mainly carries out eight activities:

1. Live broadcast of the opening and closing ceremonies: The opening and closing ceremonies of the Digital March Street National Festival will be held in this section.

2. Singing: The performing arts activities of this section consist of two activities: 12 county and city cultural performance and folk culture and art live broadcast competition.

3. Horse racing: This section carries out horse racing activities, which consists of two activities: showing and broadcasting the highlights of horse racing activities over the years and developing new horse racing activities.

4. Doing business: conducting trade and exhibition activities in this area. 12 counties and cities * * *, there are 8 theme pavilions, including gold medal famous products, a ten-year-old shop in March Street, local specialties, Chinese herbal medicines, braised chicken, ethnic handicrafts, tourist gifts and green food.

5. Cultural tourism promotion: This section will carry out cultural tourism promotion activities in Dali, and there are two activity sections: Charming Dali (12 county and city cultural tourism propaganda film broadcast) and Dali Free Travel (cultural tourism promotion activities).

6.VR Exhibition Hall: This section has two experience sections: VR Tour Dali (VR Panoramic Tour Dali Main Scenic Area) and VR Purchase Dali (Restoring Dali 12 Gold Medal Exhibition Area Scene).

Offline activity arrangement

Combined with the planning content of online March Street, the main venue will be set up in the block of online and offline March Street. The main venue of March Street is only used as the online March Street live broadcast venue and the overall office. Digital March Street is not open to the public during the National Day. As follows:

1. 1 1 Live commercial exhibition area: Invite anchors, network celebrities and merchants to settle in the exhibition area and conduct live promotion activities all day. The exhibition area includes: live broadcast of famous gold medals, Chinese herbal medicines, ethnic handicrafts, 10 old shop in Sanyue Street, accompanying ceremony for tourists, local special cuisine, ethnic costumes/tie-dyeing, special handicrafts, tourism and cultural creation, intangible cultural experience and braised chicken food experience.

2.5G live broadcast area: Set up a virtual live broadcast room to meet the live broadcast requirements of multi-scene, multi-function and multi-application.

3. Smart agriculture live broadcast exhibition area: On the one hand, it shows a green ecological agriculture platform integrating agricultural information collection and release, dynamic monitoring of agricultural resources, visual analysis and other functions; On the one hand, it shows the slow live broadcast of Dali's high-quality green ecological base, and the real-time data such as temperature, humidity and air quality in the base are displayed on the screen at the same time, so that tourists from all over the country can "see" the growth of Dali's green ecological food and eat more safely.

4. Digital March Street National Day Big Data Center: Display the 202 1 Digital March Street National Day Big Data Platform in a visual way, and learn about the real-time sales, ranking of provinces and cities, hot-selling products, user attributes and other information of Digital March Street during the National Day.

5. After-sales return service center: there is a special person in the center who is responsible for return and after-sales service 24 hours a day.

6. Warehousing and distribution center: The center has a special person responsible for goods management, receiving orders, distribution, acceptance, packaging, delivery and other warehousing and distribution services.

Free scenic spot policy

The five scenic spots of Diqing Tourism Group (Pudacuo National Park, Meili Snow Mountain, Yunnan Golden Monkey National Park, Shambala Tancheng, Baishuitai), which belong to the Tourism Group, implement a free ticket policy for Dali tourists.

Free time: April 26th to April 28th, 202 1 (* * * three days);

Object: Dali tourists who travel to Diqing can enjoy the above-mentioned free ticket policy with their ID cards.

Free scenic spot introduction

(1) Pudacuo National Park

Pudacuo is the first national park in Chinese mainland, located in the east of Shijiantang Town, Shangri-La. The park is located in the center of the "Three Parallel Rivers" world natural heritage in northwest Yunnan. There are quiet lakes, spectacular snow-capped mountains and deep forests here. In Pudacuo, you can feel the harmony between man and nature and your thoughts can fly freely.

(2) Meili Snow Mountain

Meili Snow Mountain, located in the west of Deqin County, Diqing, is the most spectacular snow mountain group in Yunnan. The natural scenery here is colorful, including majestic snow-capped mountains, magnificent modern ocean canyon glaciers, magnificent deep fault zones, endless forests, unbeaten alpine flowers in four seasons and quiet Tibetan villages, showing the great beauty of heaven and earth.

(3) Yunnan Golden Monkey National Park

Yunnan golden monkey is an endemic species in China, as rare as the giant panda, with only 3,000 left. Yunnan Golden Monkey National Park is located in Chengcun, Tacheng Town, County. This is the only place where tourists can watch Yunnan golden monkey up close.

Tancheng Shambala.

The historical interpretation of Shambhala, Tancheng, integrates the functions of cultural relics research and protection, fine exhibition, cultural publicity and education, and is an important platform for tourists to understand and feel Tibetan culture. The main building, Wenbo Building, is a traditional Tibetan building with a height of 1 1 floor. The first and second floors of Wenbo Building are the exhibition and trading areas of ethnic commodities and jewelry, and the third to eleventh floors are the research and exhibition areas of Tibet Culture Museum.

(5) Baishuitai

Many tourists go.