Traditional Culture Encyclopedia - Travel guide - How to promote and market a tourist attraction in other places?
How to promote and market a tourist attraction in other places?
First, prepare a concise slogan, such as Zhao Zhouqiao. You can take advantage of the situation to create a momentum of "it is a pity not to see the deep bridge until you reach the Great Wall". You can also contact the primary school textbook "Famous articles carry the road, Xianqiao attracts people" to point out Zhao Zhouqiao, or "Silk Road and Golden Bridge, Time Coordinates" as the image language. You can also contact Zhao's surname in Zhaozhou, "People first, Wanqiao is the most respected" and so on.
Secondly, promote a route, a single flower is not spring. Only by connecting scenic spots and forming tourist routes can we attract a scene and impress one heart. For example, Zhaoxian can recommend the tourist route of "Famous Bridge Ancient Temple is the glory of China, and Sydney in Zhaozhou is the best in the world", including the Temple of the Tower God and other scenic spots, and sing the slogan of "The ticket is the highest in 40 yuan, and the scenic spot in Zhaozhou is a one-day tour", which is impressive. Of course, it can also be combined with Xibaipo and Zhengding Ancient City to form a route of "Red New Starting Point, Time Relay Line and Silk Road Golden Bridge Connection".
The third is to hold a promotion meeting. Local authorities, travel agencies, news media, research institutions, etc. Being invited to participate in the activities, through the broadcast of promotional videos, keynote speeches, folk performances and other forms, people are impressed, impulsive and impulsive.
Fourth, it is best to interact with local attractions, establish friendly attractions, form tourism links, and consolidate and stabilize tourists.
Of course, while doing a good job in promotion, rising and opening to the outside world, we should also bow our heads, improve quality and practice hard to achieve practical results in management and service. Not only attract tourists, let them stay, but more importantly, tourists want to come back.
The above is just an armchair strategist, with a view to attracting jade, butterflies and phoenix.
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