Elements of tea culture tourism product development

The development of tea culture tourism products is influenced by many factors. The following are the factors for the development of tea culture tourism products that I have compiled for you, hoping to be useful to you.

Factors of tea culture tourism product development (1) The influence of resource factors.

Lincang tea culture is one of all tea cultures in China. Lincang has natural geographical advantages and climatic conditions, and has the largest ancient tea tree heritage stock. Tea tree has a long history, and all kinds of tea trees are lush, which is the best material for local people to drink. The ancient tea gardens in Lincang, large and small, are living fossils of the origin of tea trees and important natural and historical cultural heritages of the country. For example, the 12 ancient tea mountain in Yongde County, Lincang has a long history and a vast area, which is the best place for tea culture tourism. In addition, Lincang has an ancient custom of drinking tea, and the tea ceremony culture of folk tea art is also a major feature of Lincang tea culture, such as Yi people's? A hundred cups of milk tea? , Brown? Green bamboo tea? And so on, forming a major feature of Lincang tea culture tourism. In addition, the customs of planting and drinking tea of Lincang ethnic minorities are rich and colorful, which can give tourists a variety of tea culture experiences. All these provide a basis for the development of tea culture tourism products in Lincang.

(B) the impact of market factors

In the whole tourism market, the tea culture tourism market has great potential. After a period of development, it gradually matures. In addition, from the consumption of tea, tea is a kind of drink second only to water. About half of the world's population knows something about tea, which makes tea have a broad market. Tea culture originated in China, and there is also a huge market for tea culture tourism consumption. From the history, we can also see that China tea culture has had a great influence in the world, so tea culture tourism has a certain brand effect on domestic and foreign tourists. In addition, with the expansion of tea culture tourism market, tourists' demand for tea culture tourism is more and more abundant, and traditional tea gardens and tea tasting can no longer meet the needs of tourists. Therefore, the profound connotation of tea culture needs tea culture tourists to explore, thus expanding the depth of tea culture tourism market.

(C) the impact of the elements of the product itself

From the analysis of the above-mentioned concept of in-depth tourism, it can be seen that Lincang tea culture tourism needs tea culture as the core of tourism. Therefore, deepening cultural elements, combining tea culture with experience and designing tea culture tourism products are important ways to develop Lincang tea culture tourism products. Secondly, the development and design of Lincang tea culture tourism products need to focus on the essence of the products, so that tourists can not only get a travel experience, but also get an experience, learning and understanding in the process of experiencing the products.

Background of Tea Culture Tourism Concept of Tea Culture Tourism

Tea culture tourism is an entertainment activity with tea and tea culture as the theme and rest and entertainment as the purpose. In this new tourism model, it not only broadens the structure and function of the new service industry, but more importantly, the theme economy with tea culture as the element is in full swing.

Types of tea culture tourism

Tea culture tourism includes material culture and spiritual culture. Material tea culture includes consumption patterns and tea-drinking ceremonies, while spiritual tea culture includes people's constant cognition of tea culture in life and practice, as well as the constant innovation and pursuit of literature and art related to tea culture, which not only promotes the excellent tea culture life to a certain extent, but also helps to promote the characteristic service economy with tea economy as the theme under the economic conditions of Socialism with Chinese characteristics. China is the hometown of tea, and there are quite a few kinds of tea. In Guangxi Zhuang Autonomous Region, China, high-quality tea varieties have been bred due to the humid subtropical climate, and in recent years, the research and development of science and technology has made high-quality tea varieties appear continuously. Tea can not only be sold as a commodity, but also bring people a kind of sightseeing enjoyment. People usually like to be close to nature and understand the long history of tea culture. Standardized pastoral scenery of tea culture can not only provide excellent scenery and sightseeing, but also let people know the history and planting techniques of tea culture. Visitors can also pick, manage and plant, and feel the fun of picking tea at close range.

The value of tea culture tourism in social development Tea culture tourism is a new economic development model with tea culture as the theme element. In this economic model, culture and economy are usually combined to promote economic development. Tea culture tourism has shown its own value in social development. /kloc-in the 0/8th century, due to the opening of new sea routes, cultural integration and exchanges increased, and businessmen led by the Netherlands brought precious luxury goods such as tea and porcelain from the eastern countries to European countries. Soon, members of the royal family in European countries liked these precious items, and they regarded them as symbols of wealth and luxury. This also aroused their desire to explore and conquer the mysterious world of the East, and soon this idea was supported by explorers and some members of the royal family. With their help, westerners began famous exploration activities, which led to later exploration and discovery, and later industrial revolution, and society made great progress.

Tea culture tourism is the link of social development.

With the continuous development of tea culture tourism, it plays a link role in social development. Tea is considered as a new gift or souvenir for others. Tourists want to buy beautiful tea packaging, and the quality of the tea inside is also very good, which requires tea merchants to constantly improve their technology and technology in the process of tea production, processing and packaging to meet the quality requirements. Some people say that tea belongs to China? National drink? There is also a folk saying that it is called rice, oil, salt, sauce and vinegar tea, which shows that ancient people can't live without drinking tea and it is also a necessity. As one of the basic carriers of ancient traditional culture in China, tea has become the messenger of cultural exchange and the symbol of civilization. As the most famous place of tea culture in China, there is a tea culture park in Guilin every year, which strengthens the communication between Guilin and other parts of the world and greatly promotes the economic and cultural development of Guilin.

Tea culture tourism is the sustainable driving force of social development.

The relationship between tea culture and tourism is complementary and integrated. The development of tea culture promotes the development of tourism, which is inseparable from the development of tea culture. In the process of mutual development, the new tourism economy, which is based on economy and developed on the stage of culture, lets us know that culture is the driving force of its development in economic life. Of course, the emergence of tea poems, tea drinks and tea drinking tools with tea culture as the theme element has also prompted businesses to inject new vitality into them. Tea-picking poems about tea elements appeared in ancient China, and tea-picking activities reflected the poet's yearning for rural scenery. Similarly, the new tea drinking tools are no longer simple teapots and teacups. People add some complicated and interesting tea drinking processes to make tea culture more connotative and aesthetic. The normalization of tea drinking ceremony reflects the cultural customs and the status of guests in a region or even a country. Therefore, the tourism developed by tea culture can promote the development of related industries, promote economic development and contribute to the socialist market economy.

2.3 Tea culture tourism is the structural platform for economic development.

Tea culture tourism is a structural platform for economic development, which is inseparable from the development of culture, which needs economic development to build a platform. Although the tea culture tourism in China has developed rapidly, the remaining problems are also outstanding. Because the tea culture tourism industry in China is in the primary stage of development, there are many problems in the processing and sales of many teas. For example, the publicity of tea culture is not enough, people's understanding and participation in tea culture is not deep enough, and there are some problems in tea culture tourism projects.