Analysis on the Present Situation of Tourism Development in China

Practice shows that developing tourism is an important aspect to promote the development of service industry, a key area to promote the adjustment of economic structure, an important way to coordinate economic and social development with urban and rural development, an important factor to solve people's livelihood problems and promote social harmony, and an inherent requirement to meet people's living needs and implement people-oriented, because tourism directly serves people. As we all know, from the perspective of tourism in China, we didn't know what tourism was in the past. Today, tourism is regarded as high-end consumption, and developing tourism has become one of the important lifestyles of China people, which also shows that developing tourism is a demand deeply rooted in people's hearts.

The current situation of tourism development in China mainly has the following characteristics:

The first point is inbound tourism, which is growing steadily. With the continuous rise of China's comprehensive national strength, the continuous expansion of international influence and the deepening of market expansion, inbound tourism has continued to grow steadily.

The second performance is domestic tourism, with overall growth. Domestic tourism has the largest volume, the deepest potential and the strongest foundation. Its good growth performance and powerful driving function continue to flourish, and the number of residents' trips continues to grow. Domestic tourism puts inbound tourism first. It should be said that with the development of social economy and tourism, domestic tourism is becoming more and more important.

The third performance is outbound tourism, which maintains a rapid growth trend. With the continuous development of China's social economy, the living standards of China citizens are constantly improving, and the destinations for traveling abroad are constantly increasing. China's national outbound tourism has maintained a rapid growth, with a wider tourism scope, more flexible tourism modes and expanding scale.

As far as domestic tourism is concerned, China is the largest domestic tourism market in the world at present, and China has a population of 654.38+0.3 billion. Here is a brief introduction to the current situation of tourism in China.

The development trend of tourism in China;

First, from a political point of view, the current country insists on taking Scientific Outlook on Development as the overall situation, actively builds a socialist harmonious society based on reform and development at home, and builds an image of a civilized country based on peaceful development internationally. As a tourism industry, it is essentially in line with the policy orientation of the country to build a people-oriented, circular economy, resource-saving and environment-friendly harmonious society, and its position as an important industry of the national economy is constantly improving. From 1985, the central government defined the orientation of tourism for the first time, to 1992, and further defined tourism as the focus of the tertiary industry, and to 1998, it listed tourism as a new growth point of the national economy, and intensified its cultivation as an important industry of the national economy during the Eleventh Five-Year Plan period. From this development process, the development environment of China's tourism industry has been fully optimized and its position is becoming more and more important.

Second, from the analysis of economic environment, the economic environment is characterized by strong support and transformation. Since the 2nd/kloc-0th century, the globalization of the world economy and regional cooperation have been further strengthened, which has provided a stable market for the development of tourism in China. Economic globalization and increasingly relaxed international environment provide a very good development environment for inbound tourism. According to the forecast, in the next 10 year, it will maintain a steady growth trend of 7%, and the per capita GDP of the people will also be greatly improved. After the basic living needs of the people in China are generally met, the consumption structure will be upgraded to development and enjoyment, and the tourism population, travel rate, tourism expenditure and structure will be at the turning point of transformation and upgrading. Just now, tourism has become one of the necessary contents of the current national life, and these economic environments will present a three-legged situation: the outbound travel of wealthy residents, the leisure travel of urban residents and the sightseeing tour of rural residents. Therefore, we say that the economic environment of China's tourism development strongly supports the transformation and upgrading.

Thirdly, in terms of social environment, because we all know that the core of Scientific Outlook on Development is people-oriented, China has made great efforts to build Scientific Outlook on Development, people-oriented, human settlement, people's livelihood economy and harmonious society have become the mainstream of China's social development, and China's image as the safest tourist destination country in the world, the two-way interactive effect of outbound tourism and inbound tourism can create a good social environment for the development of tourism. More importantly, on the basis of increasing national income, increasing leisure time and providing social security, tourism, as one of the important driving forces to promote social harmony, should and certainly should become an important way for human beings to enjoy and develop society. Leisure tourism consumption is gradually entering the field of national life. Leisure right, tourism right, labor right and education right are all rights that human beings should enjoy in all-round development. This is from the perspective of tourism development in China. Traditional sightseeing is developing to leisure and holiday, so the social environment for the development of China is people-oriented and enjoys the fruits.

Fourthly, from the perspective of the cultural environment of China's tourism development, it shows itself as a civilized country and a cultural tourism country. As we all know, China culture is undergoing great rejuvenation and rise. The China Cultural Life Series, the Beijing Olympic Games and the Shanghai World Expo, together with the implementation of the cultural heritage rescue and protection project, have further enhanced the international influence and attractiveness of China's tourism industry, enriched the cultural connotation of tourism products and enhanced the image of China's tourism industry. That is to say, after 30 years' development, China's tourism industry has paid more and more attention to the cultural connotation and the relationship between culture and tourism, because culture is inherited by tourism, tourism is thriving, tourism is the carrier and dissemination of culture, and culture is the soul of tourism. Therefore, the cultural environment of China's tourism development is a civilized country with prosperous cultural tourism.

Fifth, the environment of science and education, the innovative development of rejuvenating the country through science and education. With the implementation of the strategy of rejuvenating the country through science and education, information technology, equipment technology and transportation technology have been fully reflected and applied in tourism. The implementation of these strategies and the improvement of scientific and technological level have promoted the revolutionary changes in the means, management methods and development space of tourism development, and also helped China's tourism industry to face the world directly and achieve leap-forward development. At the same time, the popularization of national education and the educational function of national education tourism are more conducive to improving national quality, tourism environment and tourism awareness, and can also greatly improve tourists' tourism quality and tourism innovation. Because of the rise of science and education, the development of tourism has greatly improved the quality, including property hotels and timeshare, which involves the quality and education level of citizens, and more importantly, the development of social economy. Influenced by these factors, after 30 years of reform and opening-up, China's tourism industry has changed from undertaking or foreign affairs reception to industry, and has also achieved two qualitative leaps from resource economy to factor economy, and then to industrial economy. In the future, 10 will be a new era of tourism development in China during the strategic transition period. China's tourism industry will enter the era of powerful country tourism, national tourism, leisure tourism and quality tourism, while China, after the baptism of this financial crisis, is based on the development of reform and opening up for 30 years, and tourism is deeply rooted in people's needs. Therefore, after the storm, China's tourism industry will surely usher in the turning point of development and achieve a new round of qualitative leap.