Common sense of tourism management

1. Comprehensive basic knowledge of tourism management

(1) Travel Agency Management 1. Travel agencies have outlined the emergence, nature, function, division of labor system, classification system and its role in modern tourism.

Focus: the development of travel agencies in China, the functions of travel agencies, and the classification system of travel agencies. 2. Market Segmentation and Positioning of Travel Agency The significance, basic requirements, standards, factors to be considered in target market selection, target market management strategy and target market positioning strategy of travel agency market segmentation.

Focus: market segmentation significance, market segmentation standards, differentiated target market strategy, and intensive target market strategy. 3, travel agency product strategy, travel agency product concept, travel agency product form, factors affecting travel agency product development, travel agency product design principles, travel agency product design process, travel agency service procurement.

Focus: all-inclusive tourism, small-package tourism, technical methods to determine the development plan of tourism products, procurement tasks of tourism services, and correctly handle the relationship between ensuring supply and reducing costs, centralized procurement and decentralized procurement, and reservation and cancellation. 4. Travel agency sales strategy: travel agency product pricing, travel agency product sales channels, travel agency product sales process, promotion target determination, promotion budget method and promotion element combination.

Key points: factors affecting the price of travel agency products, product pricing strategy, study tour of travel middlemen and middlemen, sales method of package tour, and promotion budget method. 5, travel agency reception management group tourism reception business characteristics, group tourism reception operation, individual travel business categories and characteristics, tickets and business, luggage business.

Key points: reception characteristics of inbound tourism groups, reception characteristics of domestic tourism groups, reception management of group tourism, and characteristics of individual tourism business. 6. Travel agency financial management Travel agency current assets management, travel agency cost management, travel agency operating income management, travel agency profit management, travel agency settlement management, and travel agency financial analysis.

Focus: management of creditor's rights and assets, cost analysis of travel agencies, composition and management of operating income of travel agencies, and settlement of comprehensive service fees. (II) Hotel management Hotel overview Hotel concept, development history of world hotel industry, development history of China hotel industry, hotel products and their characteristics, hotel types, hotel grades, modern hotel group focus: commercial hotel period, main characteristics of world hotel industry development, China tourist hotels, hotel product characteristics, conference hotels, European pricing hotels, hotel rating and hotel group management mode.

Hotel organization and management system hotel organization design, hotel organization structure, hotel management system, hotel system. Key points: hotel organization design principles, employee handbook.

3. Hotel Marketing Management Hotel marketing characteristics, hotel marketing links, hotel marketing mix strategy, theme marketing, service marketing, network marketing and time-sharing marketing. Focus: Hotel traditional marketing combination strategy, theme marketing and network marketing.

4. Hotel service quality management The meaning, characteristics and management of hotel service quality. Key points: hotel service quality characteristics, hotel service regulations, hotel service quality management system, hotel total quality management.

5. Hotel safety management overview Hotel safety management and hotel safety management measures. Key points: hotel safety management characteristics, hotel safety management contents, hotel safety facilities, and hotel emergency treatment countermeasures.

6. Overview, content, development and motivation of hotel human resource management. Key points: the characteristics of hotel human resources management, the significance and principles of hotel staff training, the incentive model of hotel human resources and the hotel salary system.

(3) An overview of tourism resources: the origin, classification and characteristics of tourism resources. Key points: the basic attribute classification and characteristics of tourism resources.

2. Natural tourism resources, geological tourism resources, landform tourism resources, meteorological and climatic tourism resources, hydrological tourism resources and biological tourism resources. Focus: rock tourism resources, glacier activity relics tourism resources, volcano relics tourism resources, mountain tourism resources, granite landforms, Danxia landforms, karst landforms, meteorological and climatic tourism resources, river tourism resources, lake tourism resources, marine tourism resources, spring water tourism resources, waterfall tourism resources, tourism functions of biological tourism resources, and nature reserves.

3. Characteristic humanistic tourism resources, historical and cultural city tourism resources, scenic spots and historical sites tourism resources, religious and cultural tourism resources, transportation tourism resources, architectural and garden tourism resources, literature and art tourism resources. Focus: the characteristics of humanistic tourism resources, tourist attractions, Buddhist temple tourism, ancient traffic routes, types of architectural tourism resources.

4. The concept of social tourism resources includes social tourism resources, folk tourism resources, shopping tourism resources, urban landscape resources, sports health tourism resources and entertainment tourism resources. Focus: the characteristics of social tourism resources, folk tourism resources and the development of social tourism resources.

5. The theory of tourism resource zoning, focusing on the introduction of tourism resource zoning in China: the significance and principles of tourism resource zoning, and the general situation of tourism resources in East China. 6. Investigation and evaluation of tourism resources The purpose, classification, content, methods and procedures of tourism resources investigation, the basis and factors of tourism resources evaluation, the evaluation system of tourism resources, and the qualitative and quantitative evaluation methods of tourism resources. Focus: contents of environmental quality survey of tourism resources, field investigation, environmental capacity evaluation and quantitative evaluation methods.

(4) Tourism planning 1. Tourism planning outlines the definition and types of tourism planning. Focus: Types of tourism planning.

2. The content system of tourism planning: the content of scenic spot planning, the overall design specification of forest park, the content framework of tourism overall planning and the summary of each part. Focus: the planning content of scenic spots and the overall planning content of tourism.

3. The principles, methods and modes of tourism spatial layout mainly include: spatial layout method, concentric circle spatial layout mode, recreation area-protected area layout mode, dual-core layout mode, nuclear ring layout mode, scenic area around mountains, comprehensive mountain scenic area layout mode and coastal tourist area layout mode. 4. Analyze the factors that affect the design of tourism projects, as well as the project creativity.

Focus: the theme conception and construction scheme design of tourism projects. 5, tourism environmental protection planning tourism environment.

2. Tourism management needs to learn relevant knowledge.

Tourism management majors train senior professionals who have professional knowledge of tourism management and can engage in tourism management in tourism administrative departments at all levels and tourism enterprises and institutions.

Tourism management major: Students in this major should learn the basic theory and knowledge of tourism management, receive basic training in tourism management, and have the basic abilities of analyzing problems, solving problems, saving lives, chewing things and touching the elephant by the blind. Graduates majoring in tourism management should have the following knowledge and abilities: 1. Master the basic theory and knowledge of tourism management; 2. Master the qualitative and quantitative analysis methods of tourism management research; 3. Have the basic ability to analyze and solve problems by using tourism management theory; 4. Be familiar with the principles, policies and regulations of China's tourism development; 5. Understand the development of tourism; 6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.

Main disciplines of tourism management: economics, business administration. Major courses of tourism management: management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, economic law, introduction to tourism, tourism economics, hotel management principles, tourism resources and development.

3. Tourism management knowledge.

General situation of disciplines

Tourism management discipline is two disciplines under the first-class discipline of business administration. Tourism management is a new subject to study tourism management. With the integration of international economy and China's entry into WTO, China's tourism economy and tourism industry have become the most dynamic parts of China's national economy and world economic and industrial system. Tourism management major is a comprehensive major that combines tourism, management and culturology. Its goal is to cultivate senior professionals with professional knowledge of tourism management who can engage in tourism management and modern enterprise management in tourism administrative departments at all levels, tourism enterprises and institutions and various enterprises.

Although this discipline appeared in China less than 20 years ago, with the rapid development of social economy and culture and the continuous expansion of foreign exchanges, China's tourism industry has developed rapidly, which has not only become an important aspect of China's tertiary industry, but also formed a new economic growth point, so there is an urgent need for management talents with humanities, geography and economic knowledge. It is in this context that the discipline of tourism management has gradually developed and become an important discipline in the discipline system of business administration.

The research scope of this subject focuses on business fields such as tourism enterprise management, tourism development and tourism marketing, exhibition service and management.

Edit the training objectives in this paragraph.

The major of tourism management faces the modern tourism industry, and trains high-tech applied professionals who fully meet the needs of the front line of production, management and service and support the party's line. On the basis of having the necessary basic theoretical knowledge and professional knowledge, students focus on mastering the basic abilities and skills of practical work in tour guides, travel agencies, tourist attractions, tourist shopping shops and other fields. , and have good professional ethics and professionalism.

Edit the research direction of this paragraph

1. Tourism enterprise management

The direction of tourism enterprise management starts from the characteristics of tourism service enterprises and studies the theory, method and application of tourism enterprise management. The main contents include: the basic theory of tourism enterprise management; Tourism demand characteristics and tourism service combination; Management characteristics of tourism enterprises; Group management of hotel travel agencies; Cross-cultural management of tourism enterprises; Tourism service culture and ethics; Comparison of Chinese and foreign tourism enterprise management: the organizational system and industrial policy of tourism management, the present situation and system reform of China International Travel Service (CITS); Globalization and tourism enterprise management.

2. Tourism development and tourism marketing

Tourism market development and tourism marketing direction include special research on tourism enterprise marketing and tourism destination marketing. Tourism enterprise marketing mainly studies the laws of tourism market and the characteristics of tourism products; Theories, methods, strategies and tactics of tourism enterprise marketing. Tourism destination marketing analyzes the law of destination market movement from the perspective of modern tourism spatial system, and studies and formulates targeted regional tourism marketing strategies, marketing plans and marketing control schemes in combination with the overall analysis of destination management.

3. Exhibition service and management

The direction of exhibition service and management includes the basic theories and methods of exhibition service and management, familiarity with the organization process of conferences and exhibitions, exhibition practice, exhibition marketing and customer service, venue management, booth design, engineering construction, exhibition transportation, business services, exhibition cleaning, garbage disposal, catering services, exhibition marketing concepts, exhibition organization, cost control, exhibition services, regular publication of research data and reports, exhibition marketing management, and exhibition service contractor management.

Edit the tasks in this paragraph.

Professional and technical posts: tour guide, scenic spot commentator, tourism product marketing and R&D personnel, scenic spot planning and development personnel, tourism culture research.

Business positions: planning, travel route planner, outreach sales staff.

Management positions: tourism finance personnel, travel agency manager, hotel manager.

Edit this main course

Tourism management, tour guide business, tour guide foundation, tourism policies and regulations, travel agency business, simulation and on-site tour guide, China tourism geography, tourism psychology, tourism economics, travel agency operation and management, tourism marketing, tourism English, tourism accounting, etc. Scenic spot planning and management, tourism safety, human resource management of tourism enterprises, eco-tourism, general situation of tourist source countries and regions, tourism financial management, tourism project management, tourism information system, etc.

Work hard, this major is good, remember to take the tour guide card, don't waste college time ... the tour guide card is quite technical, remember. ..

4. Professional knowledge and skills of tourism management

1. Master the basic theory and knowledge of tourism management; 2. Master the qualitative and quantitative analysis methods of tourism management research; 3. Have the basic ability to analyze and solve problems by using tourism management theory; 4. Be familiar with the principles, policies and regulations of China's tourism development; 5. Understand the development of tourism; 6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.

5. What do you major in tourism management?

● Training goal of tourism management major: The goal of this major is to train applied management talents at all levels to meet the needs of tourism development. Professional core competence: through study, students are required to have basic management knowledge and skills in the tourism industry and the basic ability to analyze and solve problems by using tourism management theory; Master the qualitative and quantitative analysis methods of tourism management research; Strong hands-on ability, strong organizational decision-making ability, good at dealing with interpersonal relationships; Familiar with the principles, policies and regulations of China's tourism development; Understand the development of tourism and the customs and etiquette of major countries; Proficient in using foreign languages, computer management and using related software. Curriculum and main practical links: The main courses offered in this major include management psychology, tourism administration, travel agency management, tourism resource development and management, hotel management, human resource management, financial management of tourism enterprises, tourism marketing, tourism e-commerce and so on. Employment orientation: After graduation, I can be competent for all kinds of management positions in tourism enterprises and institutions.

Hope to adopt

6. What knowledge should students majoring in tourism management know?

Business training objectives: This major trains senior professionals with professional knowledge of tourism management who can engage in tourism management in tourism administrative departments at all levels and tourism enterprises and institutions.

Business training requirements: Students in this major mainly study the basic theory and knowledge of tourism management, receive basic training in tourism management, and have the basic ability to analyze and solve problems. Graduates acquire the following knowledge and abilities: 1. Master the basic theory and knowledge of tourism management; 2. Master the qualitative and quantitative analysis methods of tourism management research; 3. Have the basic ability to analyze and solve problems by using tourism management theory; 4. Be familiar with the principles, policies and regulations of China's tourism development; 5. Understand the development of tourism; 6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.

Main subjects: economics, business administration, main courses: management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, economic law, introduction to tourism, tourism economics, hotel management principles, tourism resources and development, and other major practical teaching links: including tourism industry investigation and business practice of tourism enterprises, which are generally arranged from 10 to 6544 weeks. Length of study: four years Degree awarded: Bachelor of Management or similar major: business administration and marketing editor. After graduation, I mainly worked in travel agencies, tourist attractions, hotels, travel transportation companies, catering enterprises, star-rated hotels, hotels, entertainment services, catering and other departments to engage in operation management, front desk reception, outreach, foreman, public relations and other work.

7. What do you know about tourism management?

The main courses include tourism management, tour guide business, basic knowledge of tour guides, tourism policies and regulations, travel agency business, travel agency management, catering management, front office and guest room management, simulated and on-site tour guides, China tourism geography, tourism psychology, tourism economics and travel agency management. Hotel management, introduction to tourism, tourism culture, development and management of tourism resources, planning and management of scenic spots, tourism safety, human resource management of tourism enterprises, eco-tourism, general situation of tourist source countries and regions, tourism financial management, tourism project management, tourism information system, etc.

8. What is the common sense of tourism economic management?

Tourism management is a new subject to study tourism management.

With the integration of international economy and China's entry into WTO, China's tourism economy and tourism industry have become the most dynamic parts of China's national economy and world economic and industrial system. Tourism management major is a comprehensive major that combines tourism, management and culturology.

Business training goal: to train senior professionals with professional knowledge of tourism management who can engage in tourism management in tourism administrative departments at all levels and tourism enterprises and institutions. Business training requirements: students mainly study the basic theory and knowledge of tourism management, receive basic training in tourism management, and have the basic ability to analyze and solve problems.

The major of tourism management faces the modern tourism industry, and trains high-tech applied professionals who fully meet the needs of the front line of production, management and service and support the party's line. On the basis of having the necessary basic theoretical knowledge and professional knowledge, students focus on mastering the basic abilities and skills of practical work in tour guides, travel agencies, tourist attractions, tourist shopping shops and other fields. , and have good professional ethics and professionalism.

Master the management theory and methods of modern tourism enterprises, and be competent for the management, teaching and scientific research of tourism enterprises and other related industries. 1. Tourism Enterprise Management Tourism Enterprise Management Direction Based on the characteristics of tourism service enterprises, the theory, method and application of tourism enterprise management are studied. The main contents include: the basic theory of tourism enterprise management; Tourism demand characteristics and tourism service combination; Management characteristics of tourism enterprises; Group management of hotel travel agencies; Cross-cultural management of tourism enterprises; Tourism service culture and ethics; Comparison of Chinese and foreign tourism enterprise management: the organizational system and industrial policy of tourism management, the present situation and system reform of China International Travel Service (CITS); Globalization and tourism enterprise management.

2. Tourism development and tourism marketing The direction of tourism market development and tourism marketing includes special research on tourism enterprise marketing and tourism destination marketing. Tourism enterprise marketing mainly studies the laws of tourism market and the characteristics of tourism products; Theories, methods, strategies and tactics of tourism enterprise marketing.

Tourism destination marketing analyzes the law of destination market movement from the perspective of modern tourism spatial system, and studies and formulates targeted regional tourism marketing strategies, marketing plans and marketing control schemes in combination with the overall analysis of destination management. 3. Exhibition service and management The direction of exhibition service and management includes the basic theories and methods of exhibition service and management, familiar with the organization process of conferences and exhibitions, exhibition practice, exhibition marketing and customer service, venue management, booth design, engineering construction, exhibition transportation, business services, exhibition cleaning, garbage disposal, catering services, exhibition marketing concepts, exhibition organization, cost control and exhibition services, and regularly publish research data and reports. Exhibition marketing management, exhibition service contractor management, exhibition project management, exhibition logistics management, exhibition venue management, exhibition risk management, exhibition financing management, exhibition budget management, exhibition human resources management.

4. Tourism culture helps people to correctly understand and understand the social impact of tourism activities, handle the harmonious relationship between economic benefits and social benefits of tourism, and promote the comprehensive, comprehensive and sustained progress of the reception area. It can help people to raise awareness, consciously handle the economic, social and cultural relations related to tourism, and promote the overall coordinated development of all aspects of the reception area.

5. Laws and regulations in the development of tourism. 6. The economic impact and motivation of tourism.

7. The emergence of tourism psychology and its psychological motivation. 8. Teaching rules of tourism education.

9. Planning of tourist attractions Tourism planning is the overall deployment process of the development goals and implementation methods of a regional comprehensive tourism system. After the tourism planning is approved by the relevant departments, it is the legal basis for the tourism development and construction of various departments in this area.

Tourism planning requires starting from the overall situation and integrity of the system, focusing on the overall optimization of tourism planning objects, correctly handling the complex structure of the tourism system, and considering and handling problems with a developmental and three-dimensional perspective. Therefore, tourism planning must be planned from a strategic height to provide guiding policies for achieving tourism goals. Eco-tourism promotes the sustainable development of eco-tourism destination economy and society, which is an important purpose of developing eco-tourism. It is embodied in two levels: the individual level of residents and the overall social, economic and cultural level of tourism destination.