How to write a summary of a tourism survey report

How to write a tourism survey report? Let’s take a look at what the editor has to share today.

The tourism survey report can be described from three aspects. The first is to describe the purpose of the survey report, the second is to describe the specific process and data of the survey, and the third is to describe the results and analysis of the survey report.

Tourism Survey Report

Abstract: Hongkou Township is located in Dujiangyan City. It has a superior geographical location and beautiful landscapes, and is the first choice for summer vacation. At present, some development work has begun here, but the tourism brand has not yet been well established. Therefore, highlighting local characteristics, strengthening tourism infrastructure construction and standardizing tourism order have become the current main tasks. At the same time, environmental protection issues during the development process cannot be ignored.

Keywords: public summer resort, Hongkou, tourism resource development, farmhouse, publicity, tourism order, environmental protection, Hongkou rafting, tourism brand

I have long heard that Hongkou Township has developed in recent years There is also a big effort to develop tourism resources this year, and I finally had the opportunity to stay for two days this summer.

It is only an hour’s drive from downtown Dujiangyan. The scenery along the way is indeed very refreshing and pleasant for city dwellers who suffer from the heat every day. On the right side of the road is a hill covered with a thick green coat, and on the left is a small canyon. At the bottom of the canyon is the Baisha River. Aren't the crystal clear water and the strange-shaped stones a flash of the aura of nature?

This is really a good place to enjoy nature and let go. I started to feel relaxed.

However, after staying here for two days, I was a little disappointed, not with the scenery here, but with the current development status of this tourist resource. First of all, the food and accommodation provided here are all farmhouses, and the scale is very small. All you see along the way are one family surrounding a yard and just hanging a sign. According to the owners of "farmhouses" here, they generally rely on relationships and acquaintances to maintain business. Therefore, it is more difficult for families in remote areas and with few social connections to maintain their homes. Secondly, the entertainment activities are monotonous. There is an attractive "Hongkou Rafting", but the price is high (140 yuan/person), which is not what ordinary working-class people are willing to spend. The only other activity is playing mahjong. In addition, the order is not standardized enough. For example, the roadside stalls in the Shengxigou area are very messy, and the sanitary condition is worrying.

Today’s tourism industry is developing very rapidly, and various tourist attractions are emerging one after another. How can we stand out, attract tourists, and remain popular for a long time?

I think it is very important to adapt to local conditions, highlight your own characteristics, and build a tourism brand. I personally think Hongkou should build a brand as a "summer resort for the public". The main reasons are as follows:

First of all, the geographical location here is very advantageous. It is less than an hour's drive from Dujiangyan, a world cultural heritage site. Dujiangyan is connected to megacities like Chengdu via the Chengdu-Guanzhou Expressway, and the surrounding cities are densely populated. For office workers in urban areas, after a busy week, it is not practical to go to some major scenic spots such as Jiuzhaigou on the weekend. First, the cost is high, and second, the distance is long. Therefore, a place like Hongkou that is convenient and comfortable becomes an ideal place to spend the weekend.

Secondly, the natural scenery here is very pure and beautiful. Small and delicate green mountains, gentle and naughty green water, fresh and moist air, and cool mountain breeze blowing in your face. Isn’t this the return to nature environment that many people yearn for now?

So this is not only a good place for office workers to relax and eliminate fatigue, but also a good place for the elderly who yearn for a natural and peaceful life to spend the summer and enjoy life. place.

Thirdly, after development in recent years, Hongkou has gained a certain influence in the surrounding areas as a summer resort. Drivers all joke that in summer, no provincial highway is as busy as the highway to Hongkou. According to statistics, in midsummer, the number of tourists can reach more than 40,000 people a week. This not only lays a good foundation for further development, but also shows that the development of Hongkou will be very potential.

Therefore, I think it is entirely possible to brand Hongkou as such a popular summer resort.

On the other hand, because this is a mountainous area, the policy of returning farmland to forest has been implemented in order to protect forest resources. Therefore, farmers here have no farmland and no source of livelihood. They currently rely on government subsidies for living expenses to survive. It is also difficult to significantly improve living standards. If tourism resources can be further developed, farmers here will have a new way to get rich, which will not only greatly increase their economic income, but also save the government expenses and create profits and taxes. Therefore, the development of Hongkou is also economically feasible.

Based on the geographical conditions and development status here, I think the main measures can be considered from the following aspects:

First, strengthen the construction of tourism infrastructure and form a group of large-scale tourism It is a farmhouse integrating accommodation, catering and entertainment. There should be levels in price, but they are mainly in the mid-price range and are mainly for the working class.

Especially for tourists who come here to stay for a long time to escape the summer heat, we should provide high-quality services and reasonable prices.

Second, highway traffic should be further improved.

Although most places here are now connected to roads, they are relatively narrow, so the means of transportation used by people to come here are mostly minivans. Moreover, if you take a bus to get here from Dujiangyan, you have to transfer once, which is quite troublesome. So can we consider opening a special tourist line to here to provide a more convenient and comfortable environment?

Third, relying on the unique natural conditions, add some interesting and tasteful entertainment activities, such as swimming, mountain climbing, fishing, ecological inspections, bonfire parties, etc., and form some associations to make People can enjoy the beauty of nature better. At the same time, the existing special activity "Hongkou Rafting" should be further improved and promoted, and the price should be appropriately lowered to make it more acceptable to more people.

Fourth, we should also launch an offensive in external publicity, especially highlighting the theme of a summer resort for the public. Not long ago, the county magistrate of Dayi County personally led a team to Chongqing for a three-day tourism promotion event. They launched the "Dayi Green and Healthy Tour" and showcased unique sports such as paragliding, grass skiing, and horseback riding on the grassland. The unique summer vacation travel package has achieved good publicity results. Therefore, Hongkou can also carry out some publicity activities in Chengdu and surrounding counties to comprehensively introduce its location, characteristics, etc., to increase its visibility.

Fifth, efforts should also be made to regulate tourism order, because the creation of a tourism brand depends not only on natural landscapes, but also on high-quality services. In particular, roadside stalls and vendors must be regulated and managed to eliminate health and safety hazards and prevent accidents. At the same time, price gouging should be avoided. High prices in tourist areas are common, but they should be moderate. For example, in Shengxi Gorge, because the water flow was slower in the morning and the water was not too deep, there were many people swimming here. What surprised me was that someone surrounded a simple changing room with iron sheets and hung up. A sign says "One dollar per person per visit".

Sixth, what needs to be paid great attention to is the protection of the natural environment, and one cannot be destroyed by development. When I was in Hongkou, I had already seen a lot of shocking garbage beside some very clear rivers, especially plastic bags and the like. If things go on like this, the water here will no longer be clear and the mountains will no longer be lush, but will become smelly ditches and garbage dumps. Then such development would be meaningless. I believe no one wants to see something like this happen. In addition to the issue of garbage disposal, the protection of animal and plant species also deserves great attention. In Hongkou, there are many precious plants, and many are valuable Chinese medicinal materials such as Eucommia ulmoides and Magnolia officinalis. There are also extremely many types of animals. In the early stages of tourism resource development, we should take these issues into consideration and formulate effective measures. Only in this way can sustainable development of tourism resource development be achieved. At the same time, these Chinese medicinal materials are also another great wealth in addition to tourism resources. During the off-season, they become another major income for farmers here.

Tourism Survey Report

With the development of my country’s reform practice, the role and significance of the active part of Buddhist culture in the construction of advanced socialist culture have become more and more prominent. Be known by people. ××As an important birthplace of Zen Buddhism, its status in the development and evolution of Zen Buddhism in China is self-evident. The Sixth Patriarch Huineng, Mazu Daoyi, and Baizhang Huaihai all left their mark here because of their Zen roots. Today, when we are building a moderately prosperous society in an all-round way, Zen culture is of great significance to promoting the rapid and sound development of tourism and economic and social development.

1. Zen culture is a unique tourism cultural resource of ××

Two famous sayings of Chinese Zen Buddhism that have been circulating for a long time and have epoch-making significance originated from ××.

"Mazu prospered the jungle". Mazu left footprints of teaching Zen in 10 counties and cities. His relics were buried in Baofeng Temple in Jing'an. Mazu's pagoda and pavilion are provincial-level A key cultural relic protection unit; "Baizhang establishes clear rules". Zen Master Huaihai advocated the idea of ??"combination of Zen and farmers" in Baizhang Temple, Fengxin, and pioneered Buddhist precepts and is famous at home and abroad. "Mazu established the jungle" and "Baizhang established clear rules" were both major events in the development of Buddhism.

Three of the five Zen sects of Chinese Buddhism have their ancestral homes in ××. ××The city has outstanding people, eminent monks emerge in large numbers, and the three ancestral halls of Zen Buddhism's "one flower blooms and five leaves" are in ××. Zen Master Huiji founded the Weiyang Sect in Yangshan, Yuanzhou, Zen Master Xiyun founded the Linji Sect in Huangbo Mountain, Yifeng, and Zen Master Liangqi founded the Caodong Sect in Dongshan, Yifeng. There are still many ruins of the ancestral temple of Zen Buddhism, and scattered Zen cultural entities are rare in the country.

××With Baofeng Temple as the core, there are a number of ancient temples, pagodas and other developable tourism resources. Baofeng Temple in Jing'an was built during the Tianbao period of the Tang Dynasty. It is the place where Mazu Daoyi, an eminent monk of the Tang Dynasty and a Zen Buddhist, passed away. His relics are treasured deep in the Mazu Pavilion behind the temple. In the temple, there are towering temples, Zen towers, towering ancient cypresses, and lush greenery. People can truly feel the ancient, remote, majestic and mysterious nature of this famous temple in the south of the Yangtze River.

Master Shi Yicheng, the abbot of Baofeng Temple in Jing'an, was elected president of the Chinese Buddhist Association in September 2002 and became a leader in the Chinese Buddhist community. Temples such as Dongshan Puli Temple, Fengxin Baizhang Temple, Shanggao Moshan Temple, and Yuanzhou Qiyin Temple are also under restoration. The wide distribution of Zen forest temples and towers in our city illustrates the prosperity of Zen Buddhism in history.

Looking at the Zen sites, the number of ancestral courts, the prosperity of Zen style, and the number of eminent monks, the Tang and Song Dynasties can be said to be the most beautiful in China. This not only has unique humanistic advantages in today's Zen culture , is also an important resource for tourism development.

2. Use Zen culture as the main line to revitalize tourism resources

Use Zen temples as a platform to attract tourism. Zen temple tourism is a tourism activity that relies on Zen temples and uses Zen culture as an exchange platform. In ancient times, Zen temple tourism was mainly about religious pilgrimage, with less sightseeing tourism. Temple fairs, spring outings, incense offerings, etc. all have more or less elements of festivals and folk customs. The temple tourism of Modern Zen Secretariat Network pursues the tourism market on the basis of Zen culture and achieves a win-win situation for the development of Zen culture and tourism market. Jingan County has become the most popular tourist place in our city. After the consecration of Baofeng Temple, the number of tourists increased significantly. Jiangxi Buddhist College is located here and has trained many Buddhist disciples. It has become one of the centers of Buddhist culture in Jiangxi, as well as a place for promoting Buddhism and a tourist attraction.

Use Zen culture as a carrier to develop overseas tourism markets. The influence of ××'s Zen style spread throughout the country and overseas. Starting from the late Tang Dynasty and after the Song Dynasty, Zen studies not only in China but also in the entire East and Southeast Asia were related to the style of the Zen forest. In this place full of the charm of the Zen forest, there are rich historical relics of Zen culture. There are nearly 20 Zen ancestral temples in the territory, including Huangbo Mountain, Yangshan, Dongshan, Jiufeng Mountain, and Moshan, which constitute the five hundred miles of "times;×" Zen retreat. Huangbo Xiyun, Yangshan Huiji, Dongshan Liangjie, Huanglong Huinan, Yang Qifanghui, Moshan Liaoran and other eminent monks, as well as famous Confucian scholars and scholars such as Tang Xuanzong, Liu Gongquan, Huang Tingjian, Su Dongpo, Zheng Gu, Zeng Ji, Lu Xisheng, etc. ××Zen culture has spread far and wide. Zen believers are spread all over Japan, South Korea, Southeast Asia, Hong Kong, Macau, and Taiwan. There are also a large number of believers in mainland my country. Zen culture has become a major international brand of tourism. In the future, we should focus on the production and development of this brand's main products and marginal products to form core competitiveness and realize the profitability of Zen tourism.

Use pilgrims from the temple as customers to experience traditional Chinese culture. Chinese Zen Buddhism has been passed down from generation to generation. It not only originates from Buddhism, but also blends in well with Chinese culture, becoming an inseparable part of traditional Chinese culture. At the same time, this spirit spread from China and influenced many countries in the world, turning the spirit of Zen into the spirit of the world and becoming the world's most unique cultural heritage. As a sect of Chinese Buddhism, Zen Buddhism originated in India and has developed and spread more widely than in China. For thousands of years, our country's intellectuals have creatively developed Zen Buddhism through their understanding and thinking about Zen Buddhism, making it the most influential school of Buddhism in my country and carrying a considerable part of our country's excellent cultural traditions. If tourists are willing to read calmly, they can appreciate the breadth of Zen culture and understand its deep thoughts from the boundless book of Zen Temple Tourism almost everywhere and at all times.

Develop tourist routes based on the surrounding landscape of the temple. In terms of the overall layout, Yuanzhou relies on the ancestral halls of Weiyang Zong, Qiyin Temple and Cihua Temple, and combines the beautiful natural scenery of Mingyue Mountain in the National Forest Park and the medical recuperation of hot springs to integrate mountains, water, forests, and temples. Take advantage of it and do a good job of combining Zen theory with leisure and recuperation. Jing'an relies on the advantages of Baofeng Temple's large scale, high grade and great influence, gives full play to the advantages of celebrities in the contemporary Buddhist community, and strives to expand its influence in the Buddhist community at home and abroad. It combines the "Sanzhalun" strange mountains and beautiful waters, natural oxygen bar, and thrilling rafting features. Prepare an eco-tourism article that combines the transcendent Zen experience with leisure and vacation. Fengxin relies on Baizhang Temple to highlight the world's clear rules of Zen, combines the display of ancient farming culture in Song Yingxing's "Tiangong Kaiwu", and experiences the Zen style of "a day without doing anything, a day without food", and combines it with Fengxin's 10,000-acre kiwi fruit base , 10,000 acres of flower and seedling base, and combine Zen Buddhism with characteristic agricultural tourism. Yifeng relies on Huangbo Mountain and Dongshan, taking advantage of the large number and wide distribution of Linji Sect and Caodong Sect followers, and combining it with Guanshan Nature Reserve to combine ancestral pilgrimage, root tracing and tourism.

Tourism Survey Report

According to the unified arrangement of the CPPCC to carry out the "Jingzhou Cultural Tourism Development" survey, from the beginning of April to the end of May this year, the CPPCC's first research team was held by Chairman Wang Jiafu. Under the leadership of Vice Chairman Zhou Jianguo and Huang Mianshou, a special survey was conducted on issues related to the protection, utilization, development and integration of cultural tourism resources in our city.

The investigation report is now as follows:

1. Current status of cultural tourism resources in our city

Jingzhou is one of the first batch of historical and cultural cities named by the country in 1982. It is one of the " One of the "Kyushu". There are currently 1 national historical and cultural city (Jingzhou), 3 national historical and cultural towns (Jianli Zhoujiazui, Chengji, Honghu Qujiawan); 11 national key cultural relics protection units, 50 provincial cultural relics protection units, There are nearly 500 cultural relics protection units at the city and county levels; the Chu Nancheng site and the surrounding 5 large ancient tomb groups (sites) such as Baling Mountain and Xiongjia Tomb are included in the national "11th Five-Year Plan" period for the protection of 100 major heritage sites. Project library: The revolutionary sites in western Hunan and Hubei have been listed by the Propaganda Department of the Central Committee of the Communist Party of China as one of the top 100 red tourism classic scenic spots in the country. There are more than 60 tourist attractions in the city, including 3 national 4A-level scenic spots (Jingzhou Museum, East Gate of the Ancient City, Honghu Lantian), 4 2A-level scenic spots (Wanshou Garden, Bonsai Garden, Monument Garden, Taihui Temple). There are 1 tourist demonstration area (Honghu Lantian), 4 national forest parks (Baling Mountain, _Shui, Huangshantou, and Bijiashan), and 2 provincial scenic spots (Gongan Huangshantou, Shishou Taohuashan). The Jingzhou City Wall, together with Xi'an, Nanjing, and Xingcheng in Liaoning, is included in the preliminary list of 35 Chinese World Cultural Heritage. There are 37 hotels in the city, including 2 Four Hotels and 34 Three Hotels. Jingwei International Hotel has passed the national fifth preliminary evaluation. There are 41 travel agencies in the city, including 3 international agencies and 38 domestic agencies, with more than 30,000 tourism employees. Our city's cultural tourism resources and development have the following characteristics:

1. Long history and splendid culture. Jingzhou has a profound cultural heritage and numerous cultural and historical sites. After thousands of years of deposition, Jingzhou's historical culture has been formed, represented by primitive culture, Chu culture, Three Kingdoms culture, and celebrity culture. One is the ancient legends of primitive culture, with many remains. Such as the Jigongshan Paleolithic stone tool making site and the Neolithic city sites such as Yinxiang City, Zoumaling, and Jiming City. Among them, the Jigongshan site is more than 50,000 years old. It is the earliest time that ancient humans in my country have entered the plains to live. one of the evidences. Second, Chu culture is rich in connotations and has far-reaching influence. Jingzhou is the birthplace and center of Chu culture. Represented by the eight ancient tombs in Ji Nancheng, the ancient capital of Chu, and the surrounding eight ancient tombs such as Baling Mountain, Mashan, and Tianxingguan, there are numerous historical relics of the Chu culture. Starting from King Wen of Chu's capital Ying (Nancheng of Chu Ji) in 689 BC, the 20th generation of Chu kings established their capital in Jingzhou for 411 years, achieving the great achievements of "Struggle for Hegemony in the Spring and Autumn Period" and "Seven Kingdoms Dominate". Since then, Jingzhou has been the political, economic and cultural center of southern China, a battleground for military strategists, and its cultural connotation has far-reaching influence. The Warring States silks, Yue King Goujian's sword, Warring States jades, lacquer woodware, etc. unearthed in Jingzhou all reflect the glory of Chu culture. Third, the culture of the Three Kingdoms is very popular and has a good reputation. Jingzhou is a battleground of the Three Kingdoms. Its historical sites are represented by Jingzhou City, Ma Pao Spring, Guandi Temple, Xiejia Mountain, Guan Yu Temple, Desheng Street, Sanyi Street and other city sites and sites. Classic legendary stories that are popular and have been passed down through the ages have been staged here, such as "Liu Bei borrowed Jingzhou", "Guan Yu defended Jingzhou", "Sun Quan conquered Jingzhou", "Lü Meng attacked Jingzhou", "Guan Yu was careless and lost Jingzhou". Guan Yu, the famous general of the Three Kingdoms, was stationed in Jingzhou for 10 years, and achieved such brilliant achievements as "flooding seven armies" and "going to the meeting alone" that shocked China. Fourth, celebrity culture shines brightly in history, with historical sites represented by Sun Shuao's tomb, Qu Yuan Tianwen Pavilion, Guandi Temple, Zhang Juzheng's former residence and its cemetery. Jingzhou has been a land of music and dance and a hometown of literature since ancient times. It once gave birth to the King of Chuzhuang who "aspired to dominate the Central Plains" and "a blockbuster", Qu Yuan, the first great patriotic poet in Chinese literature, Song Yu, the "ancestor of poetry", and the originator of drama You Meng, Sun Shuao, the "first official", Guan Yu, the incarnation of "loyalty, justice, benevolence and courage", Cen Wenwen, Cen Changqian, Cen_, "the three prime ministers of the Tang Dynasty", Zhang Juzheng, the "outstanding prime minister", and "Gongan", the founder of Gong'an school literature "Three Yuan" and so on, it can be said that the stars are brilliant and the name will last forever.

2. Rich resources and diverse varieties. In the ancient and magical land of Jingzhou, not only the primitive culture of Jianghan, Chu culture, Three Kingdoms culture, and celebrity culture were nurtured, but also the religion represented by Jingzhou's three temples, Zhanghua Temple, Confucian Temple, and Nanmen Catholic Church were born. Culture, the red culture based on the revolutionary base areas in western Hunan and Hubei, the Yangtze River water culture based on rivers and lakes, the Longevity Pagoda, the Jingjiang Levee, the Jingjiang Flood Diversion Project and the 98' Flood Resistance Memorial Pavilion, and the "Drum Bon Song"

, "Jinghe Opera"

, "Shuoguzi"

, "Mashan Folk Song"

, "__咚" Representative intangible culture, etc. First, there are many religious and cultural sites. Our city currently has nearly 300 approved religious sites of various types, including 190 Buddhist temples, 53 Taoist temples, 8 Catholic churches, 25 __ churches, and 8 Islamic mosques. Zhanghua Temple and Taihui Temple are the most famous. Jingzhou Zhanghua Temple is named after it is located in the ancient Zhanghua Terrace. It was a palace built by King Ling of Chu in 537 BC during the Spring and Autumn Period. It is one of the ten jungles in Hubei. There are many Buddhist scriptures and cultural relics in the temple, such as "Long Zang", "Pingyong Zang", etc.; there are also historical relics such as Chu Mei, Tang Xing, and ancient wells. Taihui Temple was renamed after the palace built here by Zhu Bai, the son of Zhu Yuanzhang of the Ming Dynasty. It was once known as "all the Lin Palaces, the only one in Jingchu" and "Little Wudang". Second, the red culture is both evocative and evocative.

Jingzhou has a glorious revolutionary history. During the Second Civil Revolutionary War, the older generation of revolutionaries such as Ren Bishi, He Long, and Zhou Yiqun left their fighting footprints here and established the revolutionary base in western Hunan and Hubei, Honghu Qujiawan Town, Jianli Zhou Famous historical and cultural towns such as Laozui Town and Chengji Town all have deep red memories. Third, water culture highlights water management strategies. Jingzhou is located in the Jianghan Plain and is the center of Jingjiang water culture. There are crisscrossing rivers and dense lakes in the territory. There are 483 kilometers of Yangtze River coastline, nine meandering ileum, and meandering river courses. It is one of the areas with the most extensive inland waters and dense water network in the country. Jingzhou has a long history of water control. From the legend of Dayu's water control in ancient times to the written history, the process of this city being born, standing and getting its name from water is described. For example, the Shashi Wanshou Pagoda, Guanyinji, Flood Fighting Monument, Zhenjiang Tieniu, Jingjiang Levee, Jingjiang Flood Diversion Project, and Asia's No. 1 Artificial Earth Dam of Jingjiang Reservoir embody the wisdom, sweat and spirit of Jingjiang people. Fourth, the intangible culture is colorful. Jingzhou's thousands of years of cultural accumulation have turned it into a dazzling giant treasure house of folk culture. The famous Lao-Zhuang philosophy, Chu poems and poems, Wu songs and Chu dances; the world-famous Chu opera, Han opera, Mashan folk songs, puppet shadow puppets and other art and drama; the ingenious lacquer, Han embroidery, bamboo slips, bronzes, Root carving and wood art; the world-famous eight treasures of the palace, famous dishes of the Three Kingdoms, and the prosperous dragon boat racing and worshiping phoenix festivals are all precious intangible cultural heritage. At present, seven intangible cultural heritage items in our city have been included in the Hubei Provincial Intangible Cultural Heritage Catalog ("Carrying Loads and Weiring Drums", "Jinghe Opera", "Three Drum Dances", "Rolling Lantern Dance", "Shuoduo" "Drums", "Mashan Folk Songs", "__Dong"), 5 intangible cultural heritage items have been included in the intangible cultural heritage catalog ("Drum Bon Songs", "Jinghe Opera", "Shuo Guzi", "Mashan Folk Song", "__咚").

3. Multi-point distribution with clear layers. From a cultural perspective, Jingzhou has basically formed a cultural tourism development pattern with the ancient city as the focus, Chu culture, Three Kingdoms culture, and water culture as the core, and red culture, religious culture, and celebrity culture as the foil. From the perspective of geographical distribution, the urban area of ??Jingzhou is dominated by a long and rich history and culture, and the counties and cities are dominated by beautiful ecological forests and wetland cultures, such as two wetland reserves - the Honghu Wetland, the sixth largest lake in China, and the Tian'ezhou Wetland, the old route of the Yangtze River. , respectively located in Jianli, Honghu and Shishou City. Songzi Water Scenic Area is a rare mountain forest near water in the country. In addition, there are four forest landscapes in the city, including Balingshan National Forest Park, Songzishui National Forest Park, Shishou Bijiashan Forest Park, and Public Security Huangshantou Forest Park, with huge prospects for further development.

2. The work done and existing problems in developing, utilizing and integrating our city’s cultural tourism resources

In recent years, the municipal party committee and the municipal government have conscientiously implemented the Scientific Outlook on Development and combined it with Jingzhou actually put forward the development idea of ??"paying close attention to tourism" and achieved preliminary results.

First of all, leaders pay attention to it and actively promote it. The Municipal Party Committee and the Municipal Government insist on cultivating the cultural tourism industry as a pillar industry and supporting it as a strategic industry. In 2006, the Municipal Party Committee and the Municipal Government proposed the strategic goal of transforming from a "big city with human resources" to a "strong city with cultural tourism", established the work idea of ??"paying close attention to tourism", and established a committee headed by Comrade Ying Daiming, Secretary of the Municipal Party Committee. Director, Jingzhou Tourism Management Committee with the participation of 26 municipal committees and government functional departments. The Municipal Party Committee and Municipal Government issued the "Decision on Accelerating the Sound and Rapid Development of Jingzhou's Tourism Industry" and the "Jingzhou City Tourism Sales Incentive Measures", etc., which played an important role in promoting the development and utilization of cultural tourism resources. In order to better integrate into the western Hubei ecological and cultural tourism circle, in early 2009, the municipal party committee and the municipal government established a coordination leading group to promote the construction of the western Hubei ecological and cultural tourism circle, headed by Mayor Wang Xiangxi. The construction work was deployed and the responsibilities of each department were clarified. The development of cultural tourism industry has become a social hot spot, and the atmosphere has initially taken shape.

Second, formulate a plan and clarify the key points. Focusing on the protection, utilization and development of the ancient city, our city adheres to the principles of "planning first, then construction" and "paying equal attention to development and protection, focusing on protection", and has invested more than 10 million yuan in scientific research on the main functional areas and scenic spots in the city. planning. It successively entrusted the American Lighthouse Company and Central China Normal University to prepare the overall urban tourism development plan, and entrusted the British MCI Company and Tsinghua University to plan the Haizi Lake tourist destination project. On this basis, specific plans for thematic tourist attractions and tourist routes were compiled according to the characteristics of each scenic spot, achieving an organic combination of the overall plan and the planning of specific scenic spots. At the same time, the municipal party committee and the municipal government acted within their capabilities according to the plan. In the protection and utilization of resources, they adhered to the combination of short-term and long-term, focused on building and integrated with general governance. In the short term, they accelerated the construction of a number of projects with basic conditions, great impact, and quick results. Projects such as water management in the ancient city of Jingzhou, development and protection of large-scale ancient tombs in Xiongjiazhong, construction of Haizi Lake tourist destination, etc.

Third, strengthen supporting facilities and prepare projects. In accordance with the idea of ??comprehensive layout and key breakthroughs, we will create high-quality leading tourism products, carefully plan and package advantageous tourism projects, introduce funds from multiple sources, and accelerate development and construction. On the basis of highlighting Chu culture, Three Kingdoms culture, and water culture, and focusing on the construction of scenic spots such as "cities, districts, villages, gardens, museums, and tombs", 30 projects are in reserve, and 23.7 billion yuan of construction funds are planned to be invested.

Among them, focusing on the restoration, integration and development of the ancient city of Jingzhou, a planned investment of 16 billion yuan is planned. The completion of these projects will greatly enrich Jingzhou’s tourism resources and enhance Jingzhou’s tourism status. In order to effectively promote the development of Jingzhou's cultural tourism industry and improve tourism transportation conditions, focusing on the construction of infrastructure such as "roads", "ports" and "stations", it is initially planned to build 314 kilometers of expressways, 453 kilometers of first-class highways, and 515 kilometers of tourist highways; There are 10 new and improved waterway projects with a total length of 333 kilometers, 16 freight terminals, 9 tourist passenger terminals, 15 passenger stations, and 14 freight logistics facilities. At present, after hard work, important highways and railway lines have been approved by the state and construction has started. On the basis of in-depth exploration of Jingchu folk culture, the Municipal Culture Bureau created two high-quality cultural tourism programs, "Chu Yun Jing Feng" and "Ya_Ea Ha", planned and compiled the "Jing Feng Chu Yun - Water People's Park" project and Actively carried out investment promotion work for the project.

Fourth, increase publicity and improve the environment. In order to further publicize and promote Jingzhou, our city actively organizes and participates in a series of tourism promotion activities sponsored by the country and the province, and promotes Jingzhou through CCTV, some local stations, and media from the United States, Germany, France, Japan, South Korea and other countries and Hong Kong and Macao regions. cultural tourism, strengthen cooperation with surrounding cities and carry out joint promotions. At the same time, tourism project promotion meetings, special promotion meetings and other activities are held to further promote Jingzhou and expand its influence. In 2008, the city received 5.6402 million domestic tourists, achieving a total tourism revenue of 3.1 billion yuan; it received 28,900 inbound tourists, and achieved a tourism foreign exchange earnings of 10.8314 million US dollars. The municipal party committee and municipal government have intensified the management of tourist attractions and attractions, standardized the operating order of the tourism market, improved services, and enhanced the tourism image.

Although our city's cultural tourism has developed to a certain extent, it is still lagging behind compared with the huge potential of Jingzhou's profound historical and cultural resources. Compared with Jingzhou's status as a famous historical and cultural city and the aspirations of the people, There is still a big gap, mainly reflected in:

The above is what the editor shared today, I hope it can help everyone.