Background of Songgushu Midea Brand Group

Kamping Group is a large-scale group company focusing on R&D, production and sales of medicine and health industry. The predecessor of the group was established in 2006. In the 6 years since its establishment, the group has been based on humanistic culture and "benefiting the health and safety of the world." "As the ultimate mission, we will continue to innovate around the big health industry, actively enhance the competitiveness of enterprises in the national medical and health industry, and form a professional medical and health industry group with competitive advantages in R&D innovation, market promotion, mergers and acquisitions integration, and talent building. The group's industries involve medicine, health food, medical equipment, biotechnology, commerce, e-commerce, tourism and real estate and other fields. It has total assets of 1.2 billion yuan and more than 3,000 employees, including more than 300 R&D technical talents. Currently, Kangping Group has 6 R&D and production companies - Changsha Kangping Biotechnology Co., Ltd., Harbin Beiniu Pharmaceutical Company, Hunan Anxin Pharmaceutical Company, Hebei Cangzhou Deneng Pharmaceutical Company, Liaoning Kangbo Pharmaceutical Company, and Henan Lantian Pharmaceutical Co., Ltd. , and there are 5 pharmaceutical and health food marketing companies - Heilongjiang Dahong Pharmaceutical Co., Ltd., Changsha Biopharmaceutical Company, Jinan Shenggao Trading Co., Ltd., Jinan Qiaoshi Trading Co., Ltd., and Jinan Shengjian E-commerce Company. Changsha Kangping Biotechnology Co., Ltd.

Changsha Kangping Biotechnology Co., Ltd. was formerly known as Hebei Kangping Biotechnology Co., Ltd. It was registered in 2011 and settled in Liuyang Biomedical Park. It is a high-tech company focusing on biotechnology and pharmaceutical research and development. The company has established long-term cooperative relationships with the China Institute of Materia Medica, Central South University, Hunan University of Traditional Chinese Medicine, Chengdu Bei Pharmaceutical Co., Ltd., etc. Developed and incubated a batch of new pharmaceutical products and health care products with high-tech content.

The company's industrialization project is located at the junction of Yonglong Road and Meridian 6. Its core product, new quinolone national Class III new drug Prulifloxacin tablets and capsules, has obtained the National New Drug Certificate. The preparations produced include tablets, granules and capsules, etc. Its main products and annual production scale are: annual output of 200 million prulifloxacin tablets, 200 million bags of pediatric phlegm and cough granules, and 100 million bags of pediatric acetaminophen. Huang Namin granules. The annual output value will exceed 250 million yuan.

Hunan Anxin Pharmaceutical Co., Ltd.

Hunan Anxin Pharmaceutical Co., Ltd. is located on the banks of the beautiful Liuyang River, Liuyang National Biomedical Park, with a beautiful factory environment. Hunan Anxin Pharmaceutical Co., Ltd. was founded in 1987. The factory covers an area of ??136 acres, with a nearby developable area of ??about 50,000m2 and a construction area of ??about 36,000m2. It currently has more than 360 employees, including more than 60 technical personnel. Main products: tablets, granules, powders, external disinfectants and other four dosage forms and 25 varieties. It now has fixed assets of 164 million yuan.

In the past 10 years, it has twice passed the five-year acceptance and renewal of the drug regulatory department. The annual output value has increased from 800,000 yuan in 1989 to 64 million yuan, and it has established a firm foothold in the pharmaceutical industry. Heel has laid a solid foundation for the development of Hunan Anxin Pharmaceutical Co., Ltd., and its products have a market sales share of 75% in the province.

After years of hard work and exploration, Hunan Anxin Pharmaceutical Co., Ltd. has established an unswerving path of specialization and branding to care for children's health, reduce pain, improve medication safety, and help Taking the happy growth of children as our own responsibility, we carefully create a series of children's medicines.

Through years of solid development, the marketing network has spread all over the country, cities and states, and radiated to counties, districts and rural markets. The enterprise has entered a steady, healthy and rapid development track. Good corporate reputation is unanimously recognized by customers. The company keeps pace with the development of the times, firmly grasps the element of development, and adheres to the work ideas that are conducive to meeting the operating requirements of our customers, conducive to enhancing the company's comprehensive strength, and conducive to improving and improving the living standards of employees, adhering to the market-oriented , strengthen core competitiveness. Using the brand as a link, integrating social resources, meeting customer needs, and cultivating customer loyalty are the corporate purposes of truly achieving: externally customer-centered, implementing humanistic care; internally, employee-centered, implementing humanistic management. Responsible for the concept of collaborative innovation and continuous transcendence, we insist on quality first and brand first. Constantly pursue perfection and surpass ourselves, make full use of capital operations, strengthen the management and integration of resources, improve the company's innovation capabilities, create excellent corporate brands, create the best return on investment, actively develop, focus on the main business, become stronger and bigger, and provide broad returns. Customers, society and dealers!

Hebei Deneng Pharmaceutical Co., Ltd.

Cangzhou Deneng Pharmaceutical Co., Ltd. is located in the middle of Hebei Province on the North China Plain. Pangu is located in Qingxian City. It has a long history and culture and rich local customs. Deneng Pharmaceutical, formerly known as Qingxian Pharmaceutical Factory in Hebei Province, was founded in 1968. It is one of the earliest enterprises in the pharmaceutical production industry in Hebei Province and the first pharmaceutical enterprise in Cangzhou City. In December 2003, the company was rated as a high-tech enterprise in Hebei Province by the Science and Technology Department of Hebei Province. In 2004, the company's five dosage forms (small-volume injections, tablets, granules, films, and capsules), three workshops, and 65 varieties have all passed GMP certification. It can produce 800 million small-volume injections; 150 million bags of granules; 130 million film tablets; and 135 million hard capsules annually. Its leading products, including Children's Xiaoshi Tablets, Children's Huatanzhike Granules, and Children's Aminophenol and Huangnamin Granules, are all domestically dominant varieties.

Our company relies on scientific management, relies on its own unique corporate culture, and adheres to the purpose of making good medicine and quality excellence first; ensuring safety and people's health first. Multiple provinces, cities and regions. The company relies on advanced scientific management and testing instruments and equipment, relies on its own unique corporate culture, and organizes production in strict accordance with GMP. Its products fully comply with quality standards.

Harbin Beiniu Pharmaceutical Co., Ltd.

Harbin Beiniu Pharmaceutical Co., Ltd. is located in Niujia Industrial Park, Wuchang City, Harbin, the beautiful ice capital. It covers an area of ??more than 100 acres and was founded in 2007. , with an investment of more than 50 million yuan. It is a modern GMP production enterprise with tablet, capsule, granule manufacturing and traditional Chinese medicine extraction workshops, with a construction area of ??20,000 square meters. The company currently has more than 280 employees, including more than 50 technicians. The company has advanced and professional production equipment and testing instruments

Harbin Beiniu Pharmaceutical Co., Ltd. always adheres to the principle of developing through scientific research and surviving by quality. While striving to improve the company's independent research and development and innovation capabilities, it insists on Put product quality first in your work. Quality control personnel are deployed in all aspects of the production process to strictly control quality, and production is implemented in strict accordance with GMP quality management system procedures and standards. For many years, Beiniu Pharmaceutical has been adhering to integrity and taking the high-quality route as its business philosophy. Adhering to integrity and win-win not only wins the trust and respect of customers, but also wins a broader space for future development.

Liaoning Dr. Kang Pharmaceutical Group

Dr. Kang Company was formerly known as Anshan Fifth Pharmaceutical Factory and was established in December 1998. It has fixed assets of 65.82 million yuan and has 7 production lines for tablets, capsules, granules, oral liquids, syrups, wines, and traditional Chinese medicine preprocessing and extraction. On July 30, 2004, it passed the national pharmaceutical production enterprise GMP certification. There are 228 employees, including 80 with a college degree or above, 4 senior engineers, 8 engineers, and 5 licensed pharmacists.

Dr. Kang Company is a key professional manufacturer of anti-tuberculosis drugs in the country. Its Likang Tuberculosis Tablets (para-aminosalicylic acid isoniazid) are listed as difficult to treat by the Tuberculosis Control Center of the Ministry of Health and the National Tuberculosis Chest Disease Research Collaboration Group. It is a recommended drug for the treatment and re-treatment of tuberculosis. It was a national scientific research topic in 1998 and has been supplied to more than 1,500 tuberculosis hospitals (prevention and treatment centers) at home and abroad for long-term clinical application. The company has drafted and formulated the national standard for this product.

Dr. Kang Company grandly launched the Dr. Kang public safety drug project in 1989, launched the Shenyang→Yingkou→Panjin 2-train Dr. Kang advertising train, cooperated in publishing the "Dietary Science" magazine at home and abroad, and launched the "Dr. Kang" Health Plaza" popular science page. It has successively launched anti-infectious and cough-relieving system products such as Aminophen and Caffeine Flavanamine Tablets, Zhengke Ning Syrup, Loquat Cough Granules, Children's Kechuanling Oral Liquid, and Throat Relief Tablets, as well as Tongqiao Rhinitis Tablets, Zhisu Ning Tablets, and Zhijiang Ning (Lijiang Ning). New traditional Chinese medicine products such as Bida tablets are sold in more than 2,000 retail drugstore chains in China. Dr. Kang Company was rated as a Tenglong Plan Enterprise in Liaoning Province, one of the top ten high-tech enterprises in Anshan City during the Ninth Five-Year Plan period, and an A-level tax credit enterprise in Anshan City in 2002 and 2003 (only 126 companies in the city received this honor).

Henan Blue Sky Pharmaceutical Co., Ltd.

Founded in 1982, it was formerly known as Henan Blue Sky Pharmaceutical Factory. In 2002, it successfully passed the system transformation from public ownership to a limited liability company. , changed its name to Henan Blue Sky Pharmaceutical Co., Ltd.

The company has built four production lines for tablets, powders, granules, and wine in accordance with national GMP standards. It has two protected traditional Chinese medicine varieties: Rheumatism Nuxuria Tablets and Qianqian Baihua Snake Liquor; Jianweixiaoshi Tablets, Sanjia Powder, There are more than 20 varieties and more than 30 specifications including Compound Chicken Neijin Powder for Children and Yuxiangtong Pulse Agent.

The company's leading products, Qianbaihuashe Medicinal Wine and Rheumatism Nuxuria Tablets, are the essence of the motherland's medical treasure house and are refined using the latest modern technology. It has the functions of activating blood circulation, dispelling wind, dehumidifying, and analgesic. It has the characteristics of small dosage, significant curative effect, and treating both the symptoms and root causes. It is mainly used to treat rheumatoid arthritis, rheumatoid arthritis, sciatica and other diseases. Since it was put on the market, it has been favored by the majority of patients and has occupied more than 70% of the national market.

In 2003, Henan Lantian Pharmaceutical Co., Ltd. invested 26.2 million yuan in GMP transformation. In May 2004, the entire factory passed GMP certification at one time, creating a brand-new traditional Chinese medicine that is at the forefront of the times. Pharmaceutical companies are on display in front of the world. Qiao Feng, a native of Jimo, Qingdao, Shandong, was born in 1977. He graduated from the military academy and is the chairman of the board of directors of Kangping Group. He is the spiritual leader of Kangping Group, an outstanding business leader, a young entrepreneur, and an outstanding entrepreneur. His entrepreneurial experience is legendary, he has high ambitions, an open mind, and a grand structure. He has worked in many industries, and finally chose to work in the medical and health industry as his lifelong career. He is good at marketing, planning and promotion, and has accumulated rich experience in cooperation and employment. , in recent years, it has mainly focused on capital operations, mergers and acquisitions of pharmaceutical companies, and development and expansion of the big health industry. Today, under the leadership of Chairman Qiao Feng, Kangping Group is developing steadily and healthily towards professionalization and branding in the health industry at an annual rate of 40%.

We always adhere to the values ??of customers first, employees second, and shareholders third. The pharmaceutical and health care products fields that Kangping engages in will help human beings' physical and mental health and improve the quality of life of our customers. and improvement, and Kangping's long-term and stable profits are the public's feedback for this good service. ----Qiao Feng What will surpass me in the future will definitely be the physical and mental health industry.

——Bill Gates

In 2003, Qiao Feng resigned from a state-owned enterprise and received generous treatment, and began his legendary entrepreneurial journey

In 2006, Jinan Shenggao Trading Co., Ltd. was founded, starting the road to pharmaceutical marketing

In 2008, it acquired Hunan Anxin Pharmaceutical Co., Ltd. and entered the field of pharmaceutical R&D and production

In 2009, it acquired Hebei Deneng Pharmaceutical Co., Ltd. kicked off the merger and acquisition process and achieved product line expansion through rapid integration

In 2010, it acquired Harbin Beiniu Pharmaceutical Co., Ltd. and Heilongjiang Dahong Pharmaceutical Co., Ltd. to achieve one-time integration of production and marketing

In 2011, it took control of Liaoning Dr. Kang Pharmaceutical Group, greatly increasing its pharmaceutical product line

In 2011, Changsha Kangping Biotechnology Co., Ltd. was fully established, and Kangping Group was officially established

In 2012, Song Gushumei's flagship store has settled in Tmall Mall, entering the big health industry and nutritional and health food brand operations

In 2012, it acquired Henan Lantian Pharmaceutical Co., Ltd., and its industrial layout advanced into the Central Plains. Kangping's mission: to serve human health, and to Contribution to social development

Kangping Principles: People-oriented, sincerity is the root, and trust is valuable

Kangping’s goal: to be the strongest health industry group in China

Kangping Spirit: sincere unity, innovation and pioneering, advancing with the times

Connotation of Kangping: healthy industry for thousands of years, safe for hundreds of millions of people

Enterprise employment: the strong incubate, the best have shares, and the wise Entrepreneurs are lifelong and prosperous

Corporate mission: run healthy operations and create win-win situations

Kangping philosophy: Customers first, employees second, shareholders third Seek unity from within and seek externally Develop, optimize management and strengthen services

Attach importance to talents, cherish goodwill and work hard to create brilliance

Since its establishment in 2006, Kangping Group has always adhered to some basic core values ??in its business development, such as Stress integrity, emphasize cooperation, people-oriented, pursue excellence, etc. These core values ??are not only an important foundation for Kangping's success in the past six years, but also the fundamental guarantee for Kangping's future development.

As a group enterprise that has successfully launched business across the country, Kangping attaches great importance to integrating the company's core values ????with local culture in the development of local markets, and implements development strategies tailored to local conditions. In various markets, Kangping has successfully combined its core values ??with local characteristics and put forward practical development policies, namely: seeking unity internally, seeking development externally, optimizing management, strengthening services, valuing talents, cherishing goodwill, and working hard. Work hard and create brilliance.

In this development policy: seeking unity internally is the inherent requirement for Kangping’s survival and a prerequisite for development; seeking development externally is Kangping’s basic business strategy; and optimizing management is important for Kangping to maintain its vitality. Guarantee; strengthening service is the lifeline of the healthy development of Kangping's business; attaching importance to talents is the solid foundation for Kangping's sustainable development; cherishing goodwill is the fundamental requirement for Kangping's long-term development; working hard and working hard is the work attitude that all Kangping people should have; creating glory is the key to Kangping The fundamental goal of continuous development and growth. Only by always adhering to and carrying forward this development policy can Kangping achieve sustained and steady development and achieve the glorious goal of sharing prosperity with society.

Seeking unity within

The development history of Kangping is a history of sincere cooperation, unity and enterprising struggle. From the founder leading the team to start the business to the tacit collaboration of the leaders of the company's branches, from the joint efforts of the company's employees and marketing personnel to the close cooperation between regional front-line employees and the functional departments of the headquarters, everything reflects Kangping's spirit of unity and collaboration. Inheriting and carrying forward this fine tradition should become the common commitment of all Kangping people.

Seek development from outside

Development is the fundamental principle of an enterprise. On the road of development, enterprises will retreat if they do not advance. From the introduction of new products and the development of new markets to the establishment of a solid customer base and the pursuit of a larger market share, these should become the eternal themes of our development. The development we pursue is not blind development, but steady development. It is the coordinated, unified and sustainable development of the company's overall situation.

Optimize management

The profound impact of the rapidly changing market and technological progress requires enterprises to continuously strive for self-improvement and reform and innovate. To this end, Kangping managers should maintain a proactive attitude, abandon conventional thinking, constantly review operating methods with a high sense of responsibility and innovative spirit, improve management systems, and build an efficient team with clear rights and responsibilities and close cooperation to build a better A competitive and dynamic enterprise.

Enhance service

Quality service not only includes thoughtful and courteous hospitality, rich and solid professional knowledge, sincere and good communication skills, but also fast and efficient operating procedures. We must strengthen our service awareness, implement the concept of customer first, regard serving customers as a supreme honor, and make high-quality services and high-quality products the source of Kangping's brand value.

Attach importance to talents

Talent is the source of enterprise development and the foundation of success. The company must implement the human resources strategy of attracting talents, cultivating talents, making good use of talents, and treating talents well, and create a good atmosphere of caring, valuing, and people-oriented, and improve the professional level of employees and marketing personnel through various trainings and practical work exercises. , improve personal quality. Only with talents can we inject strong vitality into Kangping's long-term development.

Cherish goodwill

Goodwill is a brand advantage, a competitive advantage, and Kangping's most precious intangible asset. Successful goodwill comes from customers' love for products, from the integrity and thoughtful services of employees and marketing personnel, and from the benefit of people by participating in public welfare undertakings and giving back to society. Goodwill is hard to gain, but easy to destroy. Every Kangping person should start from scratch and create a good corporate image with practical actions.

Work hard

Working hard is the basic work attitude of Kangping people. Success only belongs to a team with correct goals and perseverance. All Kangping marketing personnel and company employees must move forward with the spirit of self-improvement and perseverance, and jointly carry forward the good atmosphere of truth-seeking, pragmatism, integrity and rigor. In everything, they should guard against arrogance and impetuosity, be modest and generous, and establish themselves with sincerity. Be trustworthy.

Create brilliance

The brilliance pursued by Kangping cannot be measured solely by performance or profit. Brilliance means that Kangping products enter thousands of households, bringing health and beauty to consumers; brilliance means that Kangping people find career opportunities through Kangping, show their strengths and enjoy prosperity together; brilliance means winning recognition and recognition through contributions to society praise. Let us work together to achieve this lofty goal and create brilliance! As a health industry group, Kangping assumes more social responsibilities than ordinary companies. "The benevolence of doctors", the "benevolence" of a health industry group must be sufficient to achieve Kangping's purpose: "Serve human health and contribute to social development." Therefore, during the development process, the group fully fulfills its social responsibilities and enthusiastically participates in public welfare and charity undertakings. Since the early stage of the group's development, it has organized 100% voluntary blood donation for employees who meet the blood donation requirements, and this has been done every year. As a group company with industries distributed in many places, the economic development of the industrial distribution areas is different, but the social responsibility is the same. Every year, the group requires all industrial companies to seek out those in need nearby and do a good job in supporting the elderly, helping students, and relieving the poor. It also requires them to select poor villages as designated aid targets for "delivering medicine to the countryside" to help people solve the problem of medical treatment and ensure that medical treatment is far away. problem.

The charisma of business leaders is one of the driving forces behind the vigorous growth of enterprises. Chairman Qiao Feng is a low-key person, and does not tolerate the difficulties of others, both familiar and unfamiliar. From corporate employees to the lonely and widowed in society, we can help if we can. He often provides anonymous assistance to needy people reported by some media. As a result, the group has developed a culture of helping those in need.

With the development of the group, assuming social responsibility has become an inevitable task. At present, the group has formulated the "Five-year Public Welfare Assistance Plan of Kangping Group", which is divided into sub-categories such as student aid, poverty relief, elderly support, and public health. The implementation of the plan will definitely reflect the "benevolence" of a health industry group, practice its corporate purpose, and promote the traditional virtues of the Chinese nation of being kind to others and doing good deeds to help the world.